Your website needs high-quality, relevant content to rank in search results. Do you have a content strategy? All sites need to refresh and update existing blog posts and also publish new content too.
Research shows that 88 percent of consumers research brands online before purchasing products or services. They want as much information as possible to make wise, long-lasting investments and expect to find what they’re looking for within just a few seconds.
Your blog will serve you well as that source of information for products and services in your industry, and when you use WordPress, you can use plugins to speed up the load time to please all the consumers keen to get your content fast!
Here are a few recommendations to keep your blog working hard for your site in searches.
1. Identify Your Niche
First, you need to figure out how you will differentiate yourself from your competition.
What can you offer different or better than what your competitors provide their customers?
Your niche and once you’ve established it, you need to learn how to perform topic research to identify the best content to post on your blog. This research will also help you establish the most effective keywords for SEO.
2. Know Your Audience
Next, figure out the ideal target audience based on your niche. Knowing your audience allows you to write blog articles that specifically cater to their needs. For example:
- What are they passionate about?
- What common problems do they have?
- What obstacles do they face?
- How can you make their lives better?
Identifying your target audience teaches you how to write a blog article that’s engaging and valuable to your viewers. It provides a comprehensive platform for you to generate ideas while staying within the parameters of your industry.
3. Use Effective On-Page SEO
One of the most important blog writing tips is learning how to use on-page SEO. On-page SEO includes:
- Metadata (found in titles, headers, images, and videos)
- Internal and external links
The more effective your on-page SEO is, the more organic website traffic you’ll generate from people looking for information pertaining to your articles.
4. Get Backlinks from Credible Websites
Learning how to start a blog that ranks high in SEO means finding ways to validate your credibility. As a newer blog, it will take some time. However, getting backlinks from other credible websites will help speed things up.
You can offer to guest post on their sites and ask them to do the same on yours. In doing so, you will also expand your audience base.
5. Use Multiple Forms of Media
Finally, remember to keep your viewers entertained. People get bored with massive walls of text. That’s why one of the most essential blog writing tips is to incorporate multiple forms of media.
Use videos, images, infographics, GIFs, graphs, and charts when appropriate. Remember, these can all be embedded with vital SEO coding to improve your SEO rankings. However, don’t overdo it, or you’ll overload your website, resulting in slow loading times and a cluttered appearance.
Want More Blog Writing Tips?
Learning how to start a blog isn’t horribly complicated. Just make sure you follow the blog writing tips listed above.
But if you want more information, be sure to check out some of our other articles before you go. Our website is dedicated to helping business owners like you make an impact with their online presence. Find more information and advice on everything from content creation to digital marketing.