Every business needs a working digital marketing strategy that delivers an ongoing return on investment (ROI).
Digital marketing is a term used for just about every task carried out online that pulls traffic to a business’s online assets. To get found online, you need to juggle so many responsibilities, including advertising, mastering SEO, and being active in social media.
In this article, we have five fundamental strategy tips for you so you can make sure you’re doing enough online without using up all your resources. For example, it’s easy to fall into the trap of allocating too much human resource to digital marketing tasks, and by doing so, other parts of the business are compromised.
So what does it take to do enough to keep the digital marketing engine moving forward? Our first strategy tip is what to do with your most appropriate channel, i.e. your website.
It’s easy to fall into the trap of thinking that digital marketing only includes actions like email marketing, social media posts and Internet advertising, i.e. PPC. However, before you go down the rabbit hole with your marketing, and burn a hole in your cash flow, start with the end in sight. What is your end goal with any marketing strategy? For example, your goal may be to drive traffic to your website, so how’s that looking right now?
Design, Hosting, Security
You’re reading this article, so you probably need assistance in assessing your site.
A website review with a third party is money well spent, as it provides the roadmap of areas that need improvement to appease search engines like Google, so your site is ranked higher and ideally positioned on the first page of keyword search results. For example, is your site mobile-friendly? Every website must be mobile-first in its design.
How long does it take to load your site?
Another essential task is to make sure your website is on the right hosting plan so it can handle an increase in traffic accessing your site simultaneously. Your web pages must load fast, ideally within 3 seconds. A sure way to lose domain and page rank with search engines like Google has a slow site.
Do you know if your site is secure?
With rising attacks on things like payment systems and DNS attacks around the world in 2020, it’s more important than ever to be able to show customers that interacting with your website won’t put them in danger of identity or financial theft.
Focus On One Marketing Strategy At A Time
There are many different marketing strategies to consider for your business.
- Using multiple social media channels, such as Facebook, Twitter, and Instagram
- Creating and posting video tutorials on your website and YouTube
- Starting and maintaining a regular blog
- Working with influencers on Instagram to promote a product or service
- Facebook, Google, advertising
- Email marketing campaigns
Marketing campaigns can work together simultaneously, using the options mentioned above.
Start with one strategy, i.e. posting in social media. Measure its effectiveness and if it works for your business spend time mastering it to improve your conversion rate and then repeat the same process with all the channels your customers use.
Use Your Blog
Have you put off adding a blog to your website? Well, now you need to make blogging a priority as SEO depends on dynamic content that’s relevant and high quality. See our blogging tips as we write articles and blog all the time. 🙂
Don’t be afraid to give your blog a robust first-person point of view if you’re a small business, use a little humor, or profile employees who work for your company.
Creating a personal connection frequently translates to more sales. There is no right or wrong way of blogging just your way.
However, if you really do not have the time nor the human resource in your business to write articles for your blog, outsource the job to a copywriting team. Choose a business that specializes in copywriting blog posts and thus understands the need for unique, high-quality informational articles relevant to your business niche.
Stay Current With Internet Best Marketing Practices
Gain a reasonable understanding of Internet best practices and stay up to date with them. For example, with website security measures and trends, they will frequently change as will the requirement for SEO.
From title tags to URLs, on-page content, and keywords, it’s essential to stay on top of any recommendations so you can implement them on your website, so it improves it’s domain rank and page rank.
Don’t Be Afraid to Make Mistakes
With so many things on your marketing list, and with sales so crucial to the success of your business, it’s easy to play it safe with your digital marketing strategy. Safe is okay, however, to really make a difference to grow your site traffic and customers you will need to try new approaches.
Therefore be bold, and experiment with marketing campaigns. What’s the worst that can happen? Discovering what you tried didn’t return the ROI, so scrap it, and try another strategy.
Everything you do online and in your business requires some risk-taking and errors will happen.
With digital marketing, there really is no such thing as the ‘perfect’ campaign. You may be able to use the same campaign a few times, but then it’s run its course, and you need to start over with a new approach.
Plus with so much content online, your error today is long forgotten by tomorrow. There is a lot of forgiveness in marketing, and this is why it’s exciting.
Plan to succeed in your business digital marketing campaigns with a strategy and plan that is tweaked regularly.
Everything online evolves rapidly so your digital marketing strategy must be nimble and flexible.
Maintain a robust process to test, measure, adapt and repeat all your marketing initiatives, so your business is rewarded with more sales and customers.