What do you do when you want to buy something?
If you’re anything like 76 percent of consumers in the United States, you will go online and make an order from your favorite online shopping store.
That’s you, the consumer.
If you’re also a business owner, expect even more consumers to prefer online shopping, and this tells you that your enterprise needs to be online and have an eCommerce store.
You’ll also need to invest in search engine optimization to improve your website ranking, so when your prospective customers search online using keywords for stuff they want to purchase, your website presents in their search results.
Don’t have the skills to do SEO? Why not outsource the function to an SEO business or agency?
Continue reading for compelling reasons why doing it yourself may not be a good use of your time, and hiring an SEO specialist now makes sense.
1. SEO Is Ever-Changing
You may be the kind of entrepreneur that’s not new to startups, and you’ve previously learned and applied the basics of SEO. You might have even implemented your current business’s SEO strategy.
If so, well done, and fair play.
Here’s the thing, though. SEO is constantly evolving, and your knowledge is outdated unless you’re doing it all the time. Plus, you’re shooting yourself in the arm when you’re not working on the business.
As an entrepreneur, you must focus on doing what you do best: running a business, not designing and implementing SEO strategies. What’s more, what worked last year might not work this year.
In one year, for instance, Google makes at least a couple of core updates to its algorithm. Do you have the time to keep tabs on what’s happening in the SEO world and implement the right changes?
Skip the hassle by outsourcing your SEO to an SEO specialist.
2. Your Competitors Have an SEO Specialist in Their Corner
You shouldn’t do something merely because a competitor is doing it, but you have to pay attention when several competitors are doing the same thing.
If you do a simple online search of your product and your competitor’s websites appear ahead of yours, there’s a good chance most of them already have an SEO agency working for them. Don’t even think twice about it. It’s time to make the hire, too.
3. Consumers Are Moving Online
Malls and brick-and-mortar stores will always have their place in the marketplace, but more and more consumers are shopping online, and you need them to buy from your eCommerce store.
You know this, but if you’ve been ignoring it, hoping that consumers will revert to in-store shopping, you’re leaving money on the table. The digital revolution is here. Embrace it.
If you want to position your business as the go-to online store, you need an SEO business laying the groundwork for you.
4. Outsourcing to an SEO business Is Cost-Effective
Outsourcing your SEO to the experts will save you money on two fronts.
First, you’ll avoid costly mistakes. On your own, you’ll basically be doing things on a trial-and-error basis. If it works, fine. If it doesn’t, you’ll lose money.
Second, the cost of hiring an SEO business isn’t a lot. With so many SEO agencies around, SEO service prices are becoming increasingly affordable.
You Need a Professional SEO Service Now!
There are no two ways about it. You need to hire a professional SEO business as soon as possible. You have a lot to gain, as we have demonstrated above.
Don’t stop your business research and education with this article. Keep reading our blog for more digital marketing tips and insights.