Even though most marketers and small-medium sized business owners have heard of content marketing or digital marketing, many continue to hold antiquated beliefs about its significance.
There is no denying that content marketing has become a cornerstone to successful businesses today.
Not only does content marketing have a positive impact on SEO and site performance, but it also is the meat and potatoes of any digital marketing campaign.
SEO and Digital Ad Campaigns
Want to know more about the benefits of content marketing on SEO and digital ad campaigns?
For starters, content marketing is an incredibly useful, applicable, and utilitarian online marketing strategy.
What’s more, the use of digital marketing methods leads to higher-quality customer engagement, and, ultimately, more leads which convert into customers.
That said, conversions, conversions, conversions. The effect content marketing has on conversion rates is a proven upshot to digital strategies, and probably the most important benefit.
Alongside an increased conversion-rate, employing a digital marketing strategy will generate more traffic to a business’ website, raise brand awareness, and lend to forming long-term relationships based on trust.
Of course, there are many other benefits of using a content marketing strategy. However, the positive aspects of content marketing are often overshadowed by unfounded folklore surrounding the topic.
Want to know more about how adopting a digital marketing campaign can drastically help your business?
Content Marketing Myths
Let’s take a look at some of the myths about content marketing held by marketers and business owners alike. Hopefully, upon closer inspection, those who believe content marketing to be straight-up hooey may change their mind!
1. None of My Clients Rely on Online Content
This complaint is probably the most common tale heard from small-medium sized business owners, and sometimes even marketers.
That fact is: the everyday consumer gets involved with more than ten sources of information before deciding to buy a product or service. Additionally, The Financial Times reports that close to 60% of senior-level executives engage blogs, online videos, pod/webcasts, and are members of professional sites like LinkedIn.
2. My Audience Isn’t Dumb Enough to Go For Online Ads
Whether it’s thought that consumers pass over online advertisements, or a particular target market isn’t “dumb enough” to fall for digital marketing campaigns—either way, it’s rubbish.
That said, consumers want to forego the uncomfortable sales-pitch-stage, and move right into getting their hands dirty. People want to relate to a brand and form meaningful business relationships. These desires of potential customers are not something that is expected to change anytime soon.
Nevertheless, a recent survey reveals that 62 of millenials report feelings of trust and comfortability with brands they see on social media.
The Millenial demographic is just one drop in the bucket when considering what groups are influenced by online content.
The main thing to consider is that any content marketing strategy does not come off as disingenuous or superficial. Remember, it’s not about selling, it’s about procuring.
3. It Costs Too Much
As with any form of marketing, some expenses go along with employing a content marketing strategy. Hiring content authors, designers, and paying out-of-pocket for ads can seem like it might add up. The truth is, traditional advertising is exponentially more pricey than advertising of the digital variety.
What’s more, digital marketing gives marketers and business owners more exposure; hence, more bang for their buck.
4. It’s Doesn’t Cost a Thing
Just because content marketing is cheaper than traditional advertising, doesn’t mean that one can get away with placing ads online scott-free.
Don’t worry, initiating a digital marketing campaign won’t cost you an arm and a leg. Despite the need to secure a significantly sized audience, to wait for organic growth of content, or having to rely on backlinks at times, the cost to come out swinging with Facebook is negligible; the price being $10.
Be that as it may, although getting a ticket to the show might not break the bank, don’t become disillusioned that generating quality content is a walk in the park.
Anyone can throw up a 500-word blog post, or build a shoddy landing page, but true quality contributors can be few and far between.
5. The More, The Merrier
When it comes to content, more words are not synonymous with more conversions. In fact, the opposite is, more often than not, accurate. Everyone has heard the maxim, “quality over quantity,” but with content marketing, these words hold all the more valuable.
What’s more, this doesn’t just speak to content creation, but also design and delivery.A significant focus should also be placed on the dissemination of content. In other words, getting the company’s message out there.
With more content, there’s also more work to do with SEO and testing on the back-end as well.
6. Content Marketing Has No Place in This Business
Unfortunately, many marketers and business owners continue to hold this belief about their business. For some reason, individual tend to think there’s no reason to reinvent the wheel when it comes to advertising. However, in the face of the all-enveloping tech bubble, to deny the importance of digital marketing is folly.
Just because a business is not electronically-based, doesn’t mean it won’t benefit from a strategic digital marketing strategy.
7. Content marketing boosts sales and Increases ROI Instantly, right?
The truth is, employing and maintaining a content marketing strategy takes serious time and effort. However, in the end, the endeavour is well worth the time.
Just think of the possibilities.
Knowing how potential customers think and behave online and being able to tailor your ad campaign accordingly!
This privilege comes with dedication and commitment to regularly note the number of page views, downloads, subscriptions, and overall traffic.
Quite simply, content marketing is a process. It doesn’t happen overnight, and one reaps what they sow.
8. There’s Not Enough Time in the Day
To say there isn’t enough time in one’s day to devote to content marketing is silly. Not only can a majority of the work be outsourced, but it can also be looked at as an investment.
To view it another way, one can think of instituting a digital marketing strategy as a long-term annuity, where the payouts happen gradually over time.
Interestingly enough, the better the content, the less work one has to do repairing slipshod work done at the beginning of a campaign.
9. All We Need is Social Media; Content’s Not for Us
The thing about an online marketing campaign is that all the elements are interconnected. One could even consider social media and other online content symbiotic. They need each other. Social media needs content to post, and the content generating by marketing needs a place to be displayed.
Basically, if you want to make a splash in the world of social media, people are going to want to see content outside of platforms like Facebook and Instagram.
Granted, when put side-by-side, one might not need to generate as much content as they would without social media, but the demand is there nonetheless.
10. Bringing Up Money Is Tacky
Anyone who says that price should not be a focal point of a content marketing plan is a fool. Think about it. If someone is considering buying something, you can be sure he or she wants to know how much it costs. It’s the most crucial factor for many buyers, so why omit it from your site?
Well, one reason might be because your product or service comes off as pricey, but customers usually finance.
Even so, if this is the case, then mention the dynamics that went into pricing is a viable option. Using price to one’s advantage is a crucial tool for securing a competitive advantage.
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