How to Build a Digital Audience

people facesPeople build websites with one goal in mind and that goal is to have people visit it. It doesn’t matter what the content is – it could be news or a blog or a social media platform or a video site. Whatever the site it is done with the express goal of being viewed and of being viewed by as many, engaged readers or users as possible. But growing a website audience is not easy, especially if you are starting from zero, all by yourself. On some levels it almost seems impossible. But the good news is that you are entering an ecosystem that has lots of users in it, all looking for fresh and unique content. The key is find a way to get them to your platform. Here are a few tips that might help.

Google is Your Friend

Platforms like Google and Bing and others are designed to help users find the right content – and they are very good at it. You don’t have to register with them or pay them or do anything specific, you just need to make sure that your website is designed with search engine optimisation in mind. This is something of a dark art, but there are people who are experts at it and if you are not able to glean enough on the subject through the internet, then make a plan to work with somebody who is an expert in the field. It will make a big difference to your discoverability.

Link Liberally

Don’t over-do it, but don’t be afraid to link to other websites, it does good things for your credibility and by all accounts it is one of the things that search engine spiders look for. Better yet, encourage other sites to link to you. This can be done in a number of ways including link exchanges or paying for people to link to you. Obviously there is also the angle of creating content that is so unique and different that other sites want to link to you. That is the win, but it takes time for people to sit up and take enough notice for that to happen.

Viral is Good

Viral content is content that is designed to be shared on social media. If you can create something that is sufficiently witty, controversial or unique it may well be the kind of thing that catches fire and goes viral. A viral post has the ability to massively spike user numbers but it is not a sustainable solution. Hopefully a lot of the people who arrive virally will become repeat visitors but there is no guarantee of that.

Stay Fresh

You need to give your users a reason to keep on coming back to the site and as such it is important that you keep it fresh and up-to-date. In order to do this the content needs to change regularly. The benefit of regularly changing the content is two-fold. Firstly it gives people a reason to keep on coming back and secondly it creates the impression that there is life and a tech brain behind the website. Websites need to stay relevant and it is hard work to ensure that they do. A neglected website will shed audience rapidly and will find it very hard to win that audience back.

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