Connect with us


How to Design and Sell T-Shirts Online: A Complete Guide

Last updated by


Do you dream of starting your own t-shirt business but are not sure how? Did you know you can actually design and sell t-shirts online in the comfort of your own home?

This guide will cover how you can make your own t-shirts! Read on to discover the complete guide to making t-shirts that sell!

1. Design and Sell T-Shirts Online

Did you know the world’s most expensive t-shirt cost $250,000?! Imagine making a lucrative t-shirt from the comfort of your home that sells over and over? Your first step is to make a plan of action.

You need to brainstorm different t-shirt ideas and make sure to keep track of these ideas.

2. Have a Unique Idea

If you see a t-shirt online you can buy at a local store for half the price, will you buy it online? Probably not. It’s important to have something unique that someone can’t buy everywhere.

You want to develop a unique idea for your t-shirt that will grab others’ attention and make them think, “I need this now!”

3. Brainstorm

Don’t have a unique idea? That’s ok! You can brainstorm and think about different ideas out there. Think of pretty designs, funny jokes, and pop culture. Your creativity will flow once you’ve put in some time and effort. Free your mind of all thought for a few minutes daily. Plus put yourself to the test and do something creative every day. For example draw, doodle, and write down thoughts and interesting words that pop into your head. When you come up with your idea, make sure it’s not using copyright materials!

To make your custom T-shirts more appealing, your design ideas should be something your potential shoppers seek. For instance, you might want to consider selling T-shirts related to arts and music, some important events or occasions, and anything that appeals to your customers’ interests. Once you’ve figured out some T-shirt ideas, you’ll be ready for the design process.

4. Design

Do you have a knack for design? If not, there are options out there to design and sell t-shirts! If you’re willing to learn, you can explore different colors and typography. You can also learn Adobe Photoshop.

View here whether graphic design or royalty-free images is the way to go for you! It also has a complete breakdown and comparison of both. If you want to explore more designs online, you can check out some digital platforms like social media for design ideas. For example, if you’re planning to sell shirts related to some local or national events, you might consider some T-shirt designs inspired by 4th of July social media posts you can find online for your T-shirt business.

5. Printing Your Shirts

Next is to decide whether you’ll use an online platform to print your shirts or learn silkscreen shirts. If you choose to do your own printing, you’ll have to decide where to store the shirts.

If you decide to have others do the production, they will ship it to your customer! They will keep track of the orders, shipping, and storing, so you don’t have to!

Hence, to get started with online T-shirt selling, be sure to choose the right printing method beforehand. That way, you can streamline the printing process and begin selling at the fastest time possible.

6. Setup Shop

Are you excited to start your own shop for others to buy your designs? Many sites you choose to design will allow you to have a storefront. You can make it your own and then upload them to the storefront.

7. Build a Website

Create your own website if you don’t want your storefront on another platform. If you decide to go this route and do it yourself, it’s a process.

You’ll need to purchase a domain name, create a logo, and ensure your website is user-friendly. You’ll also need a hosting platform so you can create your website.

You can always outsource if this part seems too time-consuming. There are many web design and development agencies out there that can help you build an engaging and user-friendly website. Given their expertise, they can handle your site’s design and development process more seamlessly.

If you decide to go this route, you’ll need to consider a license and paying taxes. You’ll need to contact a local CPA to see the tax requirements in your area.

8. Think Marketing

You want your business to be successful, right? You can’t just sell to local friends and family. Think global! Think digital marketing and social media. Live and breathe every opportunity to market your t-shirts online and offline. This is the most important way your business can succeed in selling t-shirts!

Have you heard of SEO? If you haven’t, there are plenty of free guides out there. Check out Moz’s free guide on understanding and learning SEO. SEO stands for search engine optimization, and it’s about your website showing up as the top result in keyword searches!

When someone types in a keyword that has to do with your small business, you want your site to be one of the results that pop up! The more eyes see your site, the more people open, and the more opportunity for a profit! But unless you’re an expert in search engine optimization, you need the assistance of an SEO agency to make sure your SEO efforts are implemented properly to deliver excellent results.

You also need to figure out who your ideal customer is. What kinds of shirts will you be making? Who will be interested in those types of shirts?

It’s always important to have your target customer in mind while designing your shirts! A target age group would be 25-35-year-old women in the United States. Do not try and sell to everyone. It will not work.

Once you have your audience in mind, you can market to them! Also, when you’re online, whether on Facebook, Instagram, Twitter, etc., find some influencers! You don’t need to use celebrity influencers if you’re on a budget.

You can find influencers with a good number of followers and ask them if they can mention your company. You can send them a free t-shirt to wear and ask them to mention your company in a post.

You’ll want to also create different pages for your business on Facebook, Twitter, Instagram, etc. You’ll want to regularly post content about your products to stay active and noticed out there!

Here is a beginner’s guide to help you get started on social media. When you’re on social media, you can also discover your ideal audience for your business!

marketing strategies you find online. You can also take advantage of different promotions to attract more customers and increase your sales over time. For example, you can offer amazing holiday discounts, promos, and even referral rewards for referring your business to other customers.

By doing all these things, you can get more customers and start getting more sales in the long run.

Next Steps

Do you dream of starting your own t-shirt business? You can design and sell t-shirts online! If you follow this complete guide, you can be well on your way to a successful t-shirt business!

You might feel overwhelmed, but don’t let your fear take over. Remember why you dream of having your own t-shirt business and how lucrative it is! Think of your ideal audience for your shirts, and keep them in mind as you design! Remember, you don’t want to target everyone!

Once you have some ideas, you can sell through a platform or have your own website. When that is complete, remember that marketing is one of the most important aspects and will help you succeed!

If you ever feel overwhelmed by any step, take it one day at a time, and you can always outsource any work, even social media!

Would you like to learn more about starting a business from the comfort of your own home? Check out our blog for more information!