Interactive Content Marketing (ICM) actively engages users so it’s a step up from your website visitors watching a video or reading a blog post. Experienced marketers know that there is a big difference between a user visiting a company website and that user being actively engaged. The aim now is to foster engagement, users should […]
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Email marketing is incredibly tough, but can also be as beneficial as it is difficult. Unfortunately, most people never get to the beneficial aspect of email marketing, because they’re stopped by the obstacles that come beforehand. Consumers are discerning, and they’re skeptical. They’re constantly bombarded with emails all day every day. They read very few […]
Running a small business can often be a headache. If you’re not worried about finances and employees doing their jobs properly you’re worried about getting your brand out there. Marketing is one of the hardest points to consider because it can often be expensive, especially for a newcomer to the industry. However, if you were […]
If you’re a recent business owner, you probably take a lot of pride in the way your company has come together. Getting everything just right likely took a lot of time, attention, and dedication. But as your business ages, it’s going to need periodic updates to ensure you’re still competitive with any newer businesses entering […]
Big or small, knowing exactly where to allocate your marketing budget can be a massive headache. Regardless of how much you have to spend in terms of time and cash, it certainly pays to think outside the box in terms of how you get your brand’s message out there. Think about it. The tried-and-tested principles […]
Over the last decade, social media has changed nearly every aspect of our society from the way that we stay in touch with friends to the way we find a date. Perhaps just as importantly, social media has had a huge influence on the business world, and it has revolutionized marketing for small business owners. […]
Have you ever stayed up late at night dreaming of starting your own business? Do you have a desire of starting a business to occupy your spare time and earn extra income, or are you ready to take on some of the corporate giants? No matter what your motivation may be, 2017 is an exciting […]
As a freelancer trying to move your way up in the industry, you’re probably already know that competition is fierce. As of 2014, there were over 53 million freelancers working in the United States. That’s right—you are one of 53 million people looking for the next big project to work on with that up-and-coming startup. […]
Competitive and robust marketing strategies are one of the most important aspects of your entire business life that will help you grow and achieve the sole purpose of your advertisements. However, no magic potion exists to expand any business in just a single snap.
Running a business without proper marketing strategy in place won’t take you anywhere. No matter how great your services are or how flawless your product may be, if they are not reaching the target audience successfully, you’re missing out big time. In today’s stiff competition, a business that is able to reach its prospects is […]
IoT or the internet of things is wholly changing the way people receive and search pieces of information. Fortunately for businesses, this interrelation allows them to hand over contents in different ways: blogging, video, audio, social media and a spectrum of other interactive platforms like email.
89% of marketers say that email is their primary channel for lead generation. Well, you see email marketing isn’t catching on, it already has and every company from startups to MNCs will be upping their game. With so much competition around, making yourself heard can get a little difficult, but you can start by avoiding […]