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How To Be Successful Selling Products Online

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The Internet offers up an infinite amount of resources to set up and sell products online, and this is attracting all ‘walks of life’. From full-time employees keen to supplement their income to people made redundant, and retirees. There are even success stories of students still in study becoming millionaires from their drop-shipping businesses.

In this blog article, we delve into this new world of generating an income from an eCommerce store and why it’s changing our workforce.

Freelancing Is On The Rise

The traditional job, as we know it requires the workers to turn up to the office or workplace to work an eight hour day for five days a week. This employment model is dying out, and it’s being replaced with a freelancer workforce. Freelancers are typically on short term contracts, and they’re responsible for their own tax and insurances.

In the USA telecommuters aka freelancers or contractors make-up 20 % of the workforce and within a decade they’re expected to make up half of the American workforce. So the question is, how long before there’s not a business anywhere with employees on their books?

With freelancing comes the freedom to source an income online and this has given rise to drop-shipping services and eCommerce platforms which make it easy for anyone to get set up and sell products online.

Challenges With Startups

Setting up a business that requires staff, technology, and premises is costly, and the outlay is usually from the pockets of the owners, so without startup funds, many a good idea is never commercialised. Investors and lenders view startups as risky investments with few assets for security.

So it’s no surprise budding entrepreneurs will look to Amazon and its drop-shipping business model. Spotify is also a popular eCommerce platform and thousands of aspiring micro business operators, i.e. sole operators paying the seller fees.

So what does it take to sell products online?

Start A Drop Shipping Business

Selling anything online requires an audience, therefore the seller must become competent in digital marketing and developing expert writing skills to blog. Social media marketing is also a critical skill and combined all these skills will grow a network of followers, and customers that like and sharing product updates.

Pay per click advertising is also a preferred strategy, especially for online eCommerce businesses who are time poor and cash rich. What these small eCommerce businesses don’t need to operate their business is expert knowledge of warehousing or the complexities of operating an eCommerce website. This frees up time for product analysis and choosing to sell products that are in demand with consumers. So what are these small-time drop-shippers selling online in 2019?

Top Selling Categories

According to Cloudways – the top-selling products are in these categories:

  • Beauty
  • Childwear
  • Animals
  • Technology
  • Home security
  • Fashion

How To Choose Products To Sell

Of course, the list is not exhaustive, and there is no magic solution to selecting a product that will make a million or more in revenue. However, in researching what to sell online, you can focus on meeting this criterion:

Chose products that have an x-factor, and that may include:

  • Hard to find items
  • Not readily available within a specific country
  • Eye-catching
  • Product within $10 – $40 price range

Top Selling Products

Here are some of the specific products that are selling well in 2019:

  • Home security IP camera
  • Inflatable Pet collar
  • Wireless phone charger
  • Drone camera
  • Spider nail gel
  • Child wrist leash


Whichever way you look at it, people of working age are increasingly keen to control when they work and what they earn. Even the career-minded among us, who are doing what they love, can continue to do so by adding more income with a small drop shipping business.

Freelancing and sole operating will continue to grow in popularity, especially with the business models offered by Amazon and Spotify and many other providers. So really the only decision left is how to choose the right products to sell.

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