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Want More Exposure? Here’s How to Get Seen

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how small businesses compete with brand message

While we all need to be online as a business, you can do many other small things to ensure you have the right online presence. It’s not just about being active on social media anymore, as this is taken for granted – if you want that competitive edge you’ve been looking for, you need to do more than what the others are doing.

You must be more innovative and think outside the box to be recognized. The online world is a jungle, after all, and strangely lawless up until a few years ago; grab the opportunity to do something innovative now, and your business may be able to lay the foundation for what other companies are doing in the future.

First: Join the social movement

Today, there is no better way to get severe business exposure than to show your market how much you care. Make sure that it comes from the heart and that you’re supporting a cause that you deem worthy. Otherwise, the community will punish you for taking advantage of others to boost your business.

There are many ways to join the social movement, but how you choose it is up to you. Donate a couple of bucks for each item you sell of a specific category; for example, use social media to talk about the cause you’re supporting and consider running a fundraiser event to boost the support even further.

It’s a win-win; a worthy cause will get the support and exposure it needs, and your business will gain a good boost because of its excellent work.

Next: Make use of videos

Sure, video marketing is nothing new – but how much is your business using it? People love interacting with actual human beings; both live streams and general marketing videos are great. You need to do it right and ensure you have someone in front of the camera who knows what they’re doing. Put a plan that covers every aspect of producing videos your audience wants to watch.

Plan your video content every time – avoid winging it. Brainstorm ideas for your videos based on your goals and audience. Consider different types of videos, such as explainer videos, product demonstrations, testimonials, behind-the-scenes footage, or customer success stories.

Optimize every video for search. Ensure that your videos are discoverable by optimizing them for search engines. Use relevant keywords in your video titles, descriptions, and tags. Also, consider adding transcripts or closed captions to improve accessibility and searchability.

Promote your videos on your social pages, blog, and email newsletter. Share your videos across multiple channels to reach a wider audience. Promote them on your website, blog, social media profiles, email newsletters, and other relevant platforms. Encourage viewers to like, share, and comment on your videos to increase engagement.

Update your website

While your business may be scattered across different platforms online, your official website is like your home – or your basecamp, if you like. It’s where the company lives; your customers should be referred to it wherever they encounter your business name online.

That’s why you must ensure that it is up-to-date, innovative, slightly artistic, and enjoyable to spend time in. Update your brand and logo with a logo maker. Your brand identity must inspire your customers to visit your site and remain loyal to your business.

Since everyone is trying to increase their business exposure simultaneously as you, the competition will always be tricky. Go even further than them, on the other hand, and you might find it difficult to beat them.