Connect with us


Tips For Email Marketing That Are Still Relevant Today

Last updated by


While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down.

The effectiveness of email marketing varies from industry to industry, but it has proven to be useful in a number of different areas.

However, not every company or organization does it right. Many companies struggle with email marketing and cannot seem to get the same benefits or open rates as other companies. With that in mind, this article is going to look at a few different tips for improving your email marketing efforts this year.

Focus On A Quality Email List

While having a large email subscriber base and email list is essential, we would argue that having a high-quality list is more important.

So how can you know or ensure that your list is high quality? Well, this can often involve the use of email verification and validation service, see here – top 10 bulk email list verification services compared.

These services have proven very useful to email marketers insofar as they analyze each individual email address and make sure it is valid. Do this before you send a marketing email to your email list for the first time.

If a large portion of the email addresses on your list is invalid, you’re still paying for the delivery to them, and your email marketing campaigns will not be nearly as effective, i.e. the measurement is not as accurate as it could be.

Everything you do within your email marketing campaigns is to achieve a high rate of conversion, and so we now look at how that can be made.

When people are marketed to, they don’t want to feel like a robot or just another number on your email list. They are unique and want to be treated as such and this includes a confirmation email aka autoresponders. All email communication needs to respect the recipient and show you know who they are and how important they are to your business.

Use First Name & Other Personalised Data

Commence your emails with the salutation that includes the first name. This will also show in the email preview panel in the Inbox, and it’s a well-known strategy to improve the open rate statistic. Using the first name in the subject heading also has a good effect on the open rate.

The more personal an email is, the higher the chance that someone will open it or act on it. Consider where to inject other personalized data to ensure the email content is truly unique to the subscriber (email recipient).

The more targeted the email is, the higher the conversion rate. The goal is to get the clicks off the links within the email. So the wording on the hyperlinks is also crucial.

Include Call to Action Links

The overriding goal of email marketing is to get the click of the link or links so to increase traffic to a site.

When your email content includes anchor text on hyperlinks that are interesting or intriguing, email recipients are more likely to click to find out what all the fuss is about!

Use Images

An image or two also creates interest and hyperlinked, your email list subscribers will click on the image to find out more. There is a balance of images and text to consider in emails.

Less is more so include an image or two but don’t overdo it. The same goes for button images like: read more, click here etc.

Remember you can create these buttons in HTML, and by doing so, they show immediately before images are downloaded when you’re looking at your email on a desktop.

Keep Emails Short and Clean

Emails have evolved and are now less in content. Recipients want to know the purpose of the email, how it benefits them so include enough information to prove useful and thus get the click. Remember it’s all about the clicks.

Hopefully, this article has been able to help you improve your email marketing.

Continue Reading
Click to comment

Share your comments on this business blog article