Setting up an eCommerce store and getting consistent sales is an exciting milestone for any business owner. But what comes next? It’s easy to stagnate and either see a drop in sales or maintain steady traffic but see no increase in revenue.
Thankfully, there’s plenty you can do to drive traffic to your site and generate more sales. Try these four ways to grow your eCommerce store.
Use Influencer Marketing
Influencer marketing is one of the most popular and effective marketing techniques you can use today. The idea is simple: you get someone to talk about your products or services online, driving their audience to your website for more information or to make a purchase.
One of the best things about influencer marketing is that it works for businesses of various sizes and budgets. You don’t need to go after social media personalities with the biggest presence online; instead, you should target those who are relevant to your industry and have a target audience that overlaps with your own.
Also, think about which sites you want to use for an influencer marketing campaign. Instagram is one of the best platforms for social marketing, particularly if your products or services are photograph-friendly. You also want to have a plan in place to make it easy for an audience to go from the influencer’s content to your pages. Finally, remember to prep your eCommerce site for an uptick in traffic and sales.
Use Tools to Help Grow Your Business
It takes a lot to grow a business, but luckily, plenty of tools are available to automate some of the process. For example, Magento helps with many of the technical aspects of growing an eCommerce site, such as customer segmentation and automated email marketing. You can also use Magento’s commerce software to help with aspects specific to eCommerce sites, including web development, processing multiple payment methods, and integrating with any customer relationship management (CRM) and point-of-sale systems you currently use.
Use Magento to Boost Sales
Magento helps with automating and managing various aspects of an eCommerce site, but partnering with a Magento agency can also help drive sales. This is possible through some of the features listed above, but the software can also help you prep for an uptick of traffic when you launch a new marketing campaign. This is possible through a customizable architecture and resources such as multi-region backup, code review, speed optimization, and server configuration, to ensure your site doesn’t crash and runs quickly.
Use Paid Advertising
It’s always nice when customers find your site organically through search engine results or other sources at no expense to your business. But you risk losing some business by not putting your enterprise more directly in front of potential customers via paid advertising. You might feel hesitant to spend in this area, but the return on investment for paid advertising is often worth it.
Getting steady sales on an eCommerce site is exciting, but it’s a mistake not to continue investing in your business to generate more growth and revenue. Try the above tips to keep your enterprise from stagnating, and drive more traffic to your online store.