Does it seem like your email marketing is a complete failure? Do you need to figure out how to increase email open rate in a hurry? If so, then you have come to the right place. In the next few minutes, you are going to learn how to get more people from your list reading […]
Your business needs to convert leads. If you’re using content marketing to generate leads, you’re going to fail if you don’t properly convert these leads. Leads are worthless if they never convert. The goal is to test and refine your approach to nurture and convert leads. What worked last week might not work this week. […]
When it comes to generating email content there is no universal formula to make it work a treat. But there are email services that can at least simplify some content-related processes, and SendPulse is one of them. What is SendPulse SendPulse is an integrated marketing communications platform designed to provide users with simple but capable […]
Email is an important part of the way we do business in today’s digitally-driven world. Yet, there are so many people who don’t know the right way to end a professional email for the best results. In fact, the closing is just as important as the body and subject of your email and has strong […]
IoT or the internet of things is wholly changing the way people receive and search pieces of information. Fortunately for businesses, this interrelation allows them to hand over contents in different ways: blogging, video, audio, social media and a spectrum of other interactive platforms like email.
89% of marketers say that email is their primary channel for lead generation. Well, you see email marketing isn’t catching on, it already has and every company from startups to MNCs will be upping their game. With so much competition around, making yourself heard can get a little difficult, but you can start by avoiding […]
It goes without saying that you cannot very well market a business these days without focusing at least in part on the online factor of that marketing. Without the digital side of it, your marketing is unlikely to be very effective, and this is something that you will want to bear in mind when you […]
There are many online marketing strategies that can bring success for companies. Whether you are looking to promote a new product or the company itself, these methods lead to more exposure and an increase in sales. But what method is the best lead generation strategy? Many would say it is email marketing, and here are […]
While it is very important for a company to know something about their customers, especially when they are sending out marketing emails, it is even more useful to know how a customer is going to behave. It is possible to have a good idea about what might interest a person, based on where they live, […]
As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently […]
Moving beyond email-only marketing to a multi-channel approach to drive more revenue from existing customers is a powerful strategy for small- to medium-size businesses (SMBs). In fact, for SMBs, targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. Marketing messages sent by text have become an important component of […]
There are some basic truths when it comes to email marketing. One of those truths is this: The most effective email campaigns include economic offers. The primary reason people sign up for marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old, […]
The bad news may be that you don’t have the extensive marketing dollars that big-box competitors do, but the good news is that a successful marketing campaign can cost you less than you think because consumers are already primed to choose a local business first. Vast, impersonal conglomerates turn off local consumers so take advantage […]
The last week of this five-part series on online marketing fundamentals for small business will finish up with a look at email marketing. With over 210 billion emails sent every day, email marketing remains the preferred means of brand communication for 48 per cent of consumers. As one of the more tried-and-tested methods of online […]
Expensive data plans and image loading time are two reasons to carefully consider your use of images in email marketing. The use of mobiles to view emails has increased however the data plans are not dropped in cost so images in emails can be blocked from downloading. Therefore avoid using just one image as the […]
It’s not too late to get a mobile friendly version and avoid the pending google rank penalty for a non mobile friendly website. In fairness Google has given all and sundry plenty of warning and it’s not usual practice for them to do so. However it has been welcomed far and wide and many businesses […]
