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How starting a blog can boost your small business

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Most businesses today have some measure of an online presence. If you have a website, have you ever considered starting a blog? When done well, blogging can help boost your business in several ways. Here are a few of the best ways that starting a blog can benefit your business and give your brand added advantages.

Improve your visibility

One of the best reasons to add a blog to your website is to increase your site’s visibility in the eyes of Google.

When done right, a blog will increase your sites search engine optimization exponentially, driving traffic to your site. That, in turn, will increase your customer base and potentially lead to more sales.

Increase credibility

Potential customers will be much more likely to buy what you are selling if they feel not only they can trust you, but also that you are an authority in your field. A blog can help on both of those counts. A blog will give you the platform you need to show your products in a different, more detailed way, to utilize multimedia to show your products in action, and more.

Small business expert Shaun McGowan from Lend says, “Through a blog, you can solidify your brand as an authority in your field, showcase your expertise, and build your reputation. This can even come in useful when trying to entice investors or lend validity to your business when you are seeking a business loan.

Boost social media engagement

The connection between a blog and your business’ social media pages (Twitter, Facebook, Instagram, etc.) may not be immediately apparent, but think about it this way: If you create great, well-written and relevant blog content, you can share those posts to your social channels, thereby boosting your social media engagement. Social media can be a powerful marketing tool for your business. It’s the digital equivalent of word-of-mouth and it can be a very effective way to generate buzz for your business.

Establish a call to action

A blog is the perfect place to establish a call to action (CTA) for your customers. A good call to action inspires your customers to want to take a particular action (such as buying your products or contacting you for more information) as well as providing everything they need to know to get in touch with you. Make it as easy as possible for your customers to get in touch with you!

Speak your brand’s voice

Another way a blog post can be useful in boosting your brand is by giving you a space to solidify your brand’s voice. It can be difficult to really convey your brand’s “personality” on your website or even on your social channels, but a blog gives you a more open space to really let your personality shine! This is a very effective way to let your potential customers know more about who you are, which can help to draw customers to your virtual front door.

Interactive Content

Use interactive content to further enhance the engagement with your blog readers and website visitors. Repeat visitors increases your overall website traffic and if you’re producing relevant information that’s presented in formats that engage a response from the reader then you’re onto a winner. There are many types too for example: quizzes, games, surveys, plus interactive videos, infographics etc the list goes on.

There are so many opportunities to impress and engage your prospective customers as well as your advocates though blogging.