Are you currently running a business and looking for ways to find new customers? If so, you should definitely get involved in social media marketing (SMM) as soon as possible. There is no doubt that social media can be very effective for pretty much any modern business. Nevertheless, there is a fine line between using social media and using it effectively to boost your business. If you want to get the most out of social media, you need to plan and prepare. Within this guide, you will find tips and strategies for getting the most out of your social media marketing campaign.
It is entirely possible to run a social media marketing campaign without spending anything. However, working without a budget is going to be far more difficult. If you want to get a quick boost, you should definitely consider putting together a budget and paying for social media advertising. Facebook, Twitter and all other social media networks offer advertising and it is in your best interest to take advantage of it! With paid advertising, you’ll be able to get your company’s name out there in front of the consumer much easier than you would using free methods.
Brand Your Page
Another thing to remember is that you want to set up your page to perfectly represent your company. On your social media page, you should show off your company’s logo and slogan. You should also consider putting pictures of your company’s products in the page’s header. Once a consumer visits your social media page, they’ll be able to instantly introduce themselves to your company. This can help build your brand, while simultaneously implanting your company’s name, slogan, and logo into the consumer’s mind.
Connect All Platforms
While you’re at it, you should do everything possible to interlink all of your social media platforms. If you use Facebook and Twitter, you should frequently link from one to the other. You should also consider using your blog in a similar fashion. Every time you make a new blog post, you should make sure that it is posted on your social media pages. This will allow you to send consumers from your social media page to your blog and vice versa. In return, this will boost your traffic and help to ensure that the consumer remains on your site for as long as humanly possible. Make sure that your content is reused across all platforms.
This will save you time while making your social media campaign effective and affordable.
Encouraging Sign Ups
When it comes down to it, you should use your social media pages to get consumers involved. You want them to visit your site, buy your goods, and follow you elsewhere. You should also attempt to convince them to sign up for your email newsletter. This is a great way to lock in the consumer and force them to stay connect with your business for many years to come. This is why you should use your social media page to entice consumers to join your newsletter. Thankfully, getting sign ups via social media is far easier than you could ever imagine. Use hashtags and offer free gifts for followers that sign up for your newsletter.
The gift doesn’t have to be anything expensive. Just offer them a free e-book! You’ll be surprised how many people will sign up for your email list.
Selectively Choose Personalized Goals
While you may be tempted to jump right into your social media campaign, it will be in your best interest to step back and look at your company’s overall needs. One thing is for sure social media can contribute to your needs, but how much it can contribute will be questionable. By choosing several personalized goals, such as retaining customers, increasing brand awareness and reducing marketing costs, you will see success in the end.
All of these personalized goals should be included in your strategy. If you fail to include these in your strategy, all of your campaign efforts will be flushed down the toilet. While it is crucial to set personalized goals, it is also just as or more important to set realistic goals. Some companies have made the mistake of setting their goals too high. So, they are never able to reach them, making them feel like they have never accomplished a single thing.
Identify Your Target Audience
One of the most difficult parts of a social media campaign is trying to identify a target audience. As you should already know not every consumer will be interested in what you are selling. Not only will you need to do research, but also you will need to find people who have a customer profile that fits your brand. Buyer personas are extremely helpful, because they target people who are in the right place at the right time.
Knowing your target audience’s occupations, age, difficulties, dislikes, likes, objections and interests will play in your favor. Once you have this information on hand, it will be easier for you to target them on social media networks.
Thoroughly Research Your Competition
While you are working hard to build your brand online, so are your competitors. This is why it is crucial to research your competition and monitor their activities online at all times. Marketing experts and analysts recommend focusing on only three to five competitors simultaneously. This number of competitors will keep you busy and remember too many will be too hard to keep up with.
Analyze your competitors’ followers, postings and content, focusing on posting frequency, response and promotions. It is also very important to determine how engaging the competitor is with their followers. While you may not be able to determine the actual engagement rate, you can get an idea by just viewing their content and response posts.
It is also important to make your company look human in the eyes of the consumer. If you’re able to make your company look human and relatable, you’ll be able to flood your online store with traffic and rack up sales quicker than you could ever imagine. Thankfully, social media is great for this specific purpose. By using social media, you’ll be able to show off your company’s human side. Let the consumer get an inside look at your company and its employees. In return, this will make you trustworthy and respectable. It will ultimately convince the consumer to do business with you!
These tips are from Maximilian Wellner who is studying computer science at university, creating a successful crowdfunding campaign on Kickstarter, developing IOS-apps and CEO of galaxymarketing.global.