Are you currently running a business and looking for ways to find new customers? If so, you should definitely get involved in social media marketing (SMM) as soon as possible. There is no doubt that social media can be very effective for pretty much any modern business. Nevertheless, there is a fine line between using social media and using it effectively to boost your business. If you want to get the most out of social media, you need to plan and prepare. Within this guide, you will find tips and strategies for getting the most out of your social media marketing campaign.
It is entirely possible to run a social media marketing campaign without spending anything. However, working without a budget is going to be far more difficult. If you want to get a quick boost, you should definitely consider putting together a budget and paying for social media advertising. Facebook, Twitter and all other social media networks offer advertising and it is in your best interest to take advantage of it! With paid advertising, you’ll be able to get your company’s name out there in front of the consumer much easier than you would using free methods.
Brand Your Page
Another thing to remember is that you want to set up your page to perfectly represent your company. On your social media page, you should show off your company’s logo and slogan. You should also consider putting pictures of your company’s products in the page’s header. Once a consumer visits your social media page, they’ll be able to instantly introduce themselves to your company. This can help build your brand, while simultaneously implanting your company’s name, slogan, and logo into the consumer’s mind.
Connect All Platforms
While you’re at it, you should do everything possible to interlink all of your social media platforms. If you use Facebook and Twitter, you should frequently link from one to the other. You should also consider using your blog in a similar fashion. Every time you make a new blog post, you should make sure that it is posted on your social media pages. This will allow you to send consumers from your social media page to your blog and vice versa. In return, this will boost your traffic and help to ensure that the consumer remains on your site for as long as humanly possible. Make sure that your content is reused across all platforms.
This will save you time while making your social media campaign effective and affordable.
Encouraging Sign Ups
When it comes down to it, you should use your social media pages to get consumers involved. You want them to visit your site, buy your goods, and follow you elsewhere. You should also attempt to convince them to sign up for your email newsletter. This is a great way to lock in the consumer and force them to stay connect with your business for many years to come. This is why you should use your social media page to entice consumers to join your newsletter. Thankfully, getting sign ups via social media is far easier than you could ever imagine. Use hashtags and offer free gifts for followers that sign up for your newsletter.
The gift doesn’t have to be anything expensive. Just offer them a free e-book! You’ll be surprised how many people will sign up for your email list.
Selectively Choose Personalized Goals
While you may be tempted to jump right into your social media campaign, it will be in your best interest to step back and look at your company’s overall needs. One thing is for sure social media can contribute to your needs, but how much it can contribute will be questionable. By choosing several personalized goals, such as retaining customers, increasing brand awareness and reducing marketing costs, you will see success in the end.
All of these personalized goals should be included in your strategy. If you fail to include these in your strategy, all of your campaign efforts will be flushed down the toilet. While it is crucial to set personalized goals, it is also just as or more important to set realistic goals. Some companies have made the mistake of setting their goals too high. So, they are never able to reach them, making them feel like they have never accomplished a single thing.
Identify Your Target Audience
One of the most difficult parts of a social media campaign is trying to identify a target audience. As you should already know not every consumer will be interested in what you are selling. Not only will you need to do research, but also you will need to find people who have a customer profile that fits your brand. Buyer personas are extremely helpful, because they target people who are in the right place at the right time.
Knowing your target audience’s occupations, age, difficulties, dislikes, likes, objections and interests will play in your favor. Once you have this information on hand, it will be easier for you to target them on social media networks.
Thoroughly Research Your Competition
While you are working hard to build your brand online, so are your competitors. This is why it is crucial to research your competition and monitor their activities online at all times. Marketing experts and analysts recommend focusing on only three to five competitors simultaneously. This number of competitors will keep you busy and remember too many will be too hard to keep up with.
Analyze your competitors’ followers, postings and content, focusing on posting frequency, response and promotions. It is also very important to determine how engaging the competitor is with their followers. While you may not be able to determine the actual engagement rate, you can get an idea by just viewing their content and response posts.
It is also important to make your company look human in the eyes of the consumer. If you’re able to make your company look human and relatable, you’ll be able to flood your online store with traffic and rack up sales quicker than you could ever imagine. Thankfully, social media is great for this specific purpose. By using social media, you’ll be able to show off your company’s human side. Let the consumer get an inside look at your company and its employees. In return, this will make you trustworthy and respectable. It will ultimately convince the consumer to do business with you!
These tips are from Maximilian Wellner who is studying computer science at university, creating a successful crowdfunding campaign on Kickstarter, developing IOS-apps and CEO of galaxymarketing.global.
How to Define Your Brand’s “Twitter Voice”
That’s where your Twitter voice comes in. It’s the strategy and tone that should flow easily through your entire profile. Want to know how to find yours? Read on below.
What Is a Twitter Brand?
To define what a Twitter brand is, let’s look at someone who’s rocking their own unique one. That brand…Wendy’s. The other-wise and previously non-opinionated chain makes a splash on Twitter.
No one was expecting them to “come after” other burger chains or even individual users like they do. It made a lot of people not only laugh but respect Wendy’s more.
And due to the way they conduct themselves on Twitter, we know Wendy’s doesn’t mess around with sub-par ingredients and practices.
Like the time they tweeted about using never frozen beef, unlike other big chains. A twitter user (who has since deactivated their account) tweeted them back saying that was impossible.
Wendy’s fired back a tweet saying something like “don’t blame us because you forgot refrigerators exist”.
A harmless comment in the long run, but it got the point across. We could write a whole article about Wendy’s tweets, but we’ll leave you with one more before we move on.
In a response to Bailey (@Mr._Anderson 36) tweet “@Wendy’s Where’s the beef?” The account replied:
“@Mr_Anderson36 In our cheeseburgers and on our timeline”. In case you’re behind on the times, beef is another term for a drama or disagreement.
Not into the catty stuff? Smart Circle tweets are inspiring, instead.
Defining Your Own Twitter Voice: How to Do It
First thing first, you need to understand yourself as a brand. What’s your image? What’s your brand definition? What’s your mission? If you are or you work at a well-established business, this is probably all wrapped up in your past work.
That means the about page where your mission statement and purpose are, but also the tone in past articles and publications. Even your Instagram captions define and describe your brand.
So if you can’t write out who your brand is and describe it in three ways, do some research. That’s step one.
Step 2: Find Your Audience’s Interests
Wendy’s is lucky in that they have a pretty wide audience. They know that they’re the “one” different competitor between McDonald’s and Burger King. At least that’s how they’ve always marketed themselves.
And they know that their followers see them that way too. If they didn’t, they’d go to one of the other chains instead of Wendy’s. So it was easy for Wendy’s to know that poking fun at the other brands would go over well, as a marketing tactic.
But you may not have that clear cut of an audience and there’s no one secret to finding out what they like. Okay, there is – research and hard work. Check out your current followers and audience. Who do they follow?
Who do they retweet? What tone are those tweets? That’s where you should aim to meet them (where they already are).
Step 3 (The Final Step): Be Consistent
Wendy’s doesn’t always tweet mean things, but if you look through their Twitter, you can definitely see their attitude. You don’t have to be catty or clever all the time but sprinkle those tweets through.
You want people to expect that from you. Deliver it more than or at fifty percent of the time.
Follow these steps and you’ll find your Twitter voice. It’ll take research and practice, but you’ll come off as and be more authentic along the way.
Want to know that we practice what we preach? Follow us on Twitter.
How Social Media Can Influence Buying Decisions?
Social media started out as an online platform for people to share personal photos and communicate with others. However, it has systemically evolved to become the holy grail of marketing.
Recent research reveals that social media is playing a major role on influencing buying decisions. This means that it’s about time that companies start paying more attention to their social strategy.
It’s unfortunate to see companies diving into social media marketing without any clear strategy. These firms only end up with disappointment. There’s strong evidence that shows that if social media is approached correctly, it can influence people’s buying decisions. But, how does social media influence buying decisions?
In order for you to understand how social media influences buying decisions, you should comprehend the psychology behind decisions. Buying decisions are much more complex than you think. Social media has gained a lot of traction for influencing consumer decisions because of these reasons:
Emotions can Influence Decisions
Buyers are influenced by emotions. People make buying decisions using both the right and left regions of the brain. They aren’t robots, so it’s highly unlikely that they’ll make decisions based only on analytical and logical basis. Think about when you’re buying a smartphone. You may have seen a photo of a cell phone on a social media post by the company selling it and then rationalized your buying decisions by checking its specs. This can happen with anyone.
Indeed, many people who purchase something say that they landed on it and had not thought about buying something like it. The reason is that emotions can sometimes affect our decisions and we can end up buying something we hadn’t planned.
We Are Naturally Suspicious
Sales representatives usually find it hard to convince people to buy. That’s because we’re naturally suspicious. Strong emphasis must be placed on establishing trust and credibility with customers before one can pitch their idea. In this regard, social media is extremely effective as people trust a product when they see that their family or friend have bought the same. They’re influenced by people they can trust.
People feel safer to move in large groups. That’s because human beings generally have crowd mentality. Thus, it’s easier to sway people when they’re in group. That is one of the reasons social media is so powerful in influencing buying decisions. People will be convinced to buy something if they see their peers purchasing the same. All a company has to do is show them how their friends and peers have benefited from the same product. Thus, positive customer reviews are extremely important for social media marketing.
These are just a few of the ways in which social media influences people’s buying decisions. If you’re looking to promote your product or service, you should consider using social media as it has the ability to reach potential customers and influence their purchase decision.
Which Social Media Platform Performs The Best For Start Ups
Social media is an essential marketing tool for startups. It’s a great way to get your message out there for not much money, although it does take some effort to get noticed. When you launch your business, it’s a good idea to establish a presence on social media as soon as you can.
Stretching yourself across every social media platform isn’t really possible, especially when you’re short on time and money, so choosing the best one or two platforms to focus on is smart. There are several big name players in social media, and choosing between them take some thought.
Does One Social Media Platform Work for All Startups?
The first question that you might have is whether there’s one social media platform that will work for all startups. If there’s a king of all social media, you want to be on it. However, there isn’t exactly one social media platform that will work for everyone. Each platform has different benefits and it suitable for various content and differing audiences.
B2B brands might find that professional network LinkedIn is the best option for them. Fashion retailers could find a highly visual platform like Instagram to be the right choice for them. You can expand your social media presence later, but if you want to start with just one, you need to think about which one is best for your startup specifically.
What to Consider to Choose the Best Network
You might want to take the overall numbers of each of the highest performing platforms. If you’re looking for the biggest audience, you’ll find it on Facebook where more than two billion people can be found each month. It’s followed by the likes of YouTube, WhatsApp, Instagram and Tumblr. However, numbers aren’t everything. It’s not just about founding the most users, but also the most suitable audience for your startup. When you’re trying to decide which platform to start with, you should consider the demographics of your target audience.
Younger social media users are increasingly choosing platforms like Instagram and Snapchat over Facebook. Pinterest has more female users than male, while LinkedIn is clearly better for targeting other businesses and professionals.
You need to think about your goals before you choose a social media platform. What sort of content will you be sharing? How do you want to communicate with your audience?
The Benefits of the Major Players
Every social media platform offers different benefits to startups. It’s important to know how each one could help you to reach your audience and promote your startup business.
Facebook has the most users of any social network, but it’s important to recognize that things are starting to shift. There’s a great range of users across different ages, locations and genders, but younger people are starting to move away from it. Facebook is excellent for posting a range of different content, from links and text posts to images and videos. It also has its own PPC advertising platform, and you can pay to promote your posts too.
LinkedIn is best for any startups trying to reach professionals and other businesses. If you’re promoting a B2B business, looking for staff or perhaps trying to connect with other business people for funding purposes, LinkedIn is a great choice.
Twitter can help you to get in touch with professionals, but it’s good for B2C brands too. The short posts can be good for conversation and banter, and several brands have found success with humorous Twitter interactions. Twitter doesn’t have the highest user base, but there are still plenty of people on there.
Instagram is a visual platform, perfect for sharing photos, videos and Stories, which lets you share a series of photos or video clips. The audience on Instagram is a little younger than some other platforms, so it’s ideal for finding a younger audience.
Using Social Media Together With Your Blog
Blog posts provide the perfect content to share on social media. A business blog is an essential content marketing strategy, so get started by setting up a blog on your website. By writing regular posts and sharing them on your social media channels, you can bring more people to your site. When you share on social media, for example by creating a Facebook post or tweeting a link to your blog post, you can use social media tools to monitor the performance of your post and see how people are engaging in it. For example, Facebook offers you analytics so you can see how many people have clicked on your link, on your post or on your page.
You need to choose the right social media platform for your startup by considering your audience. Platforms such as Facebook, Twitter and LinkedIn may be better for sharing blog posts than more visual networks.
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