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4 Worst Mistakes Creating Copy for Social Media

I was speaking to an old mentor the other day, who reminded me of something very important. He recently had to let go of employee that wasn’t meeting expectations. He didn’t go into much detail, but said: “Sometimes people don’t do things wrong, but focus on the wrong things.”

I recently realized that this analogy is extremely relevant to social media marketing. The Content Marketing Institute found that 91% of content marketers have a poorly executed strategy and 85% fail to measure their ROI. This is evident in their haphazard approach to copywriting.

Many brands invest a lot of time and effort in their social media campaigns, but neglect some of the most important elements. They may spend hours looking for new angles and picking images, but throw their copy together within a few minutes. Others don’t test their copy variations, so they don’t know what does and does not work.

When you are creating a social media campaign, you need to craft your copy very carefully. Here are some tips to follow.

Relying on rules of thumb with your call-to-action

If you have read a lot of literature on conversion rate optimization, you will have heard that it is important to always place your call to action above the fold. While this view tends to be true more often than not, you can’t follow it religiously. In some cases, your content performs better when the call-to-action is placed below the fold. One brand found that moving their CTA below the fold increased conversion rates by 304%.

In my own split testing experiences, it can go either way with social media marketing as well. If you create a Facebook post with a call to action that is hitting below the “read more “button, then it may still perform better.

Using technical educational terms rather than engaging words that elicit action

Technical report writing may have a place in your funnel, but it can’t be introduced when you first start engaging with customers on social media.

A few years ago, I was working with a client that had published an e-book on guest blogging. He tried using Facebook ads to reach his target audience, but had a lot of difficulty driving conversions. I took a look at his ads and saw why. Here’s an example of the headline of one of his ads.

“Buy our guest Blogging e-book”
He did a good job explaining what users could expect, but the ad was just extremely weak. With social media, you need to write very engaging ad copy to get people’s attention. It is a form of interruption marketing, so you need to grab their interest.

We tested some new variation of his headline copy, like the following:

“what’s wrong with your guest Blogging?”
The CTR This headline was 320% higher. If you run your own split-tests, you would probably find that engaging headlines have much higher CTRs and ROIs than more mundane ones.

The morale of the story: you need to engage your audience, rather than just explain to them what they should expect.

Exaggerating your value proposition
Social media can be an excellent medium to sell high quality goods and services. By all means, you should try to highlight the benefits of your solutions. However, you should never exaggerate or deceive your customers in any way.

Make bold but honest claims in all of your social media ads. Otherwise, you will burn your reputation and possibly even face retribution from the Federal Trade Commission.

Failing to cater your copy to different demographics
You will notice that I don’t share any hard formulas on copywriting here. Why? Frankly, there are no scripts that consistently work. The main reason is that every demographic responds to every copy variation differently.

Social media gives you the opportunity to Target different demographics. You need to keep this in mind while writing your copy. It is best to create several copy variations for every demographic that you try to reach.

BusinessBlogs is the popular online Hub for quality business articles. We publish unique articles and share them with our social followers.

Social Media

7 Simple Hacks to be an Influencer on Instagram

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Instagram started off as a simple photo and video sharing platform just for fun. It has since grown to a serious marketing platform turning little know individuals to celebrities called influencers. Influencers are Instagram users that have a significant following that well-known brands crave to have them mention their products on their pages.

Influencers can be just normal people with a massive following or celebrities like soccer players or movie stars. You can now make money simply by documenting your daily life activities. There is a whopping 2.38 billion budget for this particular sector.

Getting a massive following is not that easy, but it is possible if you are patient and persistent. While some opt to use bots such Instagress clones to get a following, it would be better if you start from scratch and build up a loyal following that will be participating actively in your campaigns. It is better to have a small engaging following than a large dormant one. Here are some hacks you can use to grow your following and become an influencer.

Focus on Influencing Others

Becoming an influencer is not as difficult as you would like to imagine. It is true that a while ago brands went only for those with a massive following. Today, there is a new category of micro-influencers. Most companies have realized that it is easier and cheaper to work with individuals with a small but an engaging following. You can start pitching to have brands pay you to market their brands even with just 1000 followers. So, focus on creating an attractive account rather than buying followers.

Identify Your Niche

If you want popular brands to come for you, try and focus on one field when curating your account. This allows you to build an authentic account that companies can have confidence in. Lay a foundation of your brand by engaging and posting about things that you have a passion for. If you love traveling, then let the world see your escapades from your images, captions, and videos. You grow a more loyal following if people are able to identify with what you do.

Post Quality Content Regularly

The key to growing a following that will make you an influencer is posting quality content on a regular basis. People will check your account and make a decision to follow you if they have something they can see on your account. If you have decided that fitness and health is your path to influencer marketing, then let people see what it is you can offer in that particular field. Try and stay true and passionate about your cause to maintain and grow a loyal following. You do not need to fake anything.

Focus on Increasing Engagement

As I mentioned earlier on, these days, brands focus on micro-influencers that have a stronger and more active reach to their followers. Brands know that it is easier for such influencers to convince their followers to try certain products due to their direct reach than those with a massive following without active engagement. So, make sure you actively engage your following by participating in their conversations, and responding to questions and suggestions.

Follow Other Influencers

Identify other influencers that share the same passion as you and work with them. Make sure you do a background search of those influencers to ascertain their credibility. Some are just individuals with no passion and with so much fake following. Such would be detrimental to your work rather than boost you. But, if you find authentic influencers, then they can guide you on even getting your first gig.

Try to Be as real as Possible

Instagram users like to relate with real and authentic people. If you come off as perfect with everything set in place, individuals might be scared of you and feel intimidated by your lifestyle. Try to connect to people with small and simple activities and make people feel like they are a part of what you are doing.

Look for Contacts

With your account set and your brand taking shape, and having built a loyal and engaging following, you now have to reach out to varies companies to monetize your brand. Again, do not focus on the money, but on letting the product you will be promoting known and used by your followers. Send direct messages to companies requesting to work with them. It is good if try out companies whose products you already use.

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Social Media

How to Define Your Brand’s “Twitter Voice”

twitter

Your Twitter is failing, if you don’t have a strategy and strong brand image behind it.

That’s where your Twitter voice comes in. It’s the strategy and tone that should flow easily through your entire profile. Want to know how to find yours? Read on below.

What Is a Twitter Brand?

To define what a Twitter brand is, let’s look at someone who’s rocking their own unique one. That brand…Wendy’s. The other-wise and previously non-opinionated chain makes a splash on Twitter.

No one was expecting them to “come after” other burger chains or even individual users like they do. It made a lot of people not only laugh but respect Wendy’s more.

And due to the way they conduct themselves on Twitter, we know Wendy’s doesn’t mess around with sub-par ingredients and practices.

Like the time they tweeted about using never frozen beef, unlike other big chains. A twitter user (who has since deactivated their account) tweeted them back saying that was impossible.

Wendy’s fired back a tweet saying something like “don’t blame us because you forgot refrigerators exist”.

A harmless comment in the long run, but it got the point across. We could write a whole article about Wendy’s tweets, but we’ll leave you with one more before we move on.

In a response to Bailey (@Mr._Anderson 36) tweet “@Wendy’s Where’s the beef?” The account replied:

“@Mr_Anderson36 In our cheeseburgers and on our timeline”. In case you’re behind on the times, beef is another term for a drama or disagreement.

Not into the catty stuff? Smart Circle tweets are inspiring, instead.

Defining Your Own Twitter Voice: How to Do It

First thing first, you need to understand yourself as a brand. What’s your image? What’s your brand definition? What’s your mission? If you are or you work at a well-established business, this is probably all wrapped up in your past work.

That means the about page where your mission statement and purpose are, but also the tone in past articles and publications. Even your Instagram captions define and describe your brand.

So if you can’t write out who your brand is and describe it in three ways, do some research. That’s step one.

Step 2: Find Your Audience’s Interests

Wendy’s is lucky in that they have a pretty wide audience. They know that they’re the “one” different competitor between McDonald’s and Burger King. At least that’s how they’ve always marketed themselves.

And they know that their followers see them that way too. If they didn’t, they’d go to one of the other chains instead of Wendy’s. So it was easy for Wendy’s to know that poking fun at the other brands would go over well, as a marketing tactic.

But you may not have that clear cut of an audience and there’s no one secret to finding out what they like. Okay, there is – research and hard work. Check out your current followers and audience. Who do they follow?

Who do they retweet? What tone are those tweets? That’s where you should aim to meet them (where they already are).

Step 3 (The Final Step): Be Consistent

Wendy’s doesn’t always tweet mean things, but if you look through their Twitter, you can definitely see their attitude. You don’t have to be catty or clever all the time but sprinkle those tweets through.

You want people to expect that from you. Deliver it more than or at fifty percent of the time.

Follow these steps and you’ll find your Twitter voice. It’ll take research and practice, but you’ll come off as and be more authentic along the way.

Want to know that we practice what we preach? Follow us on Twitter.

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Social Media

How Social Media Can Influence Buying Decisions?

ppc advertising on mobiles

Social media started out as an online platform for people to share personal photos and communicate with others. However, it has systemically evolved to become the holy grail of marketing.

Recent research reveals that social media is playing a major role on influencing buying decisions. This means that it’s about time that companies start paying more attention to their social strategy.

It’s unfortunate to see companies diving into social media marketing without any clear strategy. These firms only end up with disappointment. There’s strong evidence that shows that if social media is approached correctly, it can influence people’s buying decisions. But, how does social media influence buying decisions?

Buying Decisions

In order for you to understand how social media influences buying decisions, you should comprehend the psychology behind decisions. Buying decisions are much more complex than you think. Social media has gained a lot of traction for influencing consumer decisions because of these reasons:

Emotions can Influence Decisions

Buyers are influenced by emotions. People make buying decisions using both the right and left regions of the brain. They aren’t robots, so it’s highly unlikely that they’ll make decisions based only on analytical and logical basis. Think about when you’re buying a smartphone. You may have seen a photo of a cell phone on a social media post by the company selling it and then rationalized your buying decisions by checking its specs. This can happen with anyone.

Indeed, many people who purchase something say that they landed on it and had not thought about buying something like it. The reason is that emotions can sometimes affect our decisions and we can end up buying something we hadn’t planned.

We Are Naturally Suspicious

Sales representatives usually find it hard to convince people to buy. That’s because we’re naturally suspicious. Strong emphasis must be placed on establishing trust and credibility with customers before one can pitch their idea. In this regard, social media is extremely effective as people trust a product when they see that their family or friend have bought the same. They’re influenced by people they can trust.

Crowd Mentality

People feel safer to move in large groups. That’s because human beings generally have crowd mentality. Thus, it’s easier to sway people when they’re in group. That is one of the reasons social media is so powerful in influencing buying decisions. People will be convinced to buy something if they see their peers purchasing the same. All a company has to do is show them how their friends and peers have benefited from the same product. Thus, positive customer reviews are extremely important for social media marketing.

These are just a few of the ways in which social media influences people’s buying decisions. If you’re looking to promote your product or service, you should consider using social media as it has the ability to reach potential customers and influence their purchase decision.

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Social Media

Which Social Media Platform Performs The Best For Start Ups

startup

Social media is an essential marketing tool for startups. It’s a great way to get your message out there for not much money, although it does take some effort to get noticed. When you launch your business, it’s a good idea to establish a presence on social media as soon as you can.

Stretching yourself across every social media platform isn’t really possible, especially when you’re short on time and money, so choosing the best one or two platforms to focus on is smart. There are several big name players in social media, and choosing between them take some thought.

Does One Social Media Platform Work for All Startups?

The first question that you might have is whether there’s one social media platform that will work for all startups. If there’s a king of all social media, you want to be on it. However, there isn’t exactly one social media platform that will work for everyone. Each platform has different benefits and it suitable for various content and differing audiences.

B2B brands might find that professional network LinkedIn is the best option for them. Fashion retailers could find a highly visual platform like Instagram to be the right choice for them. You can expand your social media presence later, but if you want to start with just one, you need to think about which one is best for your startup specifically.

What to Consider to Choose the Best Network

You might want to take the overall numbers of each of the highest performing platforms. If you’re looking for the biggest audience, you’ll find it on Facebook where more than two billion people can be found each month. It’s followed by the likes of YouTube, WhatsApp, Instagram and Tumblr. However, numbers aren’t everything. It’s not just about founding the most users, but also the most suitable audience for your startup. When you’re trying to decide which platform to start with, you should consider the demographics of your target audience.

Younger social media users are increasingly choosing platforms like Instagram and Snapchat over Facebook. Pinterest has more female users than male, while LinkedIn is clearly better for targeting other businesses and professionals.

You need to think about your goals before you choose a social media platform. What sort of content will you be sharing? How do you want to communicate with your audience?

The Benefits of the Major Players

Every social media platform offers different benefits to startups. It’s important to know how each one could help you to reach your audience and promote your startup business.

Facebook

Facebook has the most users of any social network, but it’s important to recognize that things are starting to shift. There’s a great range of users across different ages, locations and genders, but younger people are starting to move away from it. Facebook is excellent for posting a range of different content, from links and text posts to images and videos. It also has its own PPC advertising platform, and you can pay to promote your posts too.

LinkedIn

LinkedIn is best for any startups trying to reach professionals and other businesses. If you’re promoting a B2B business, looking for staff or perhaps trying to connect with other business people for funding purposes, LinkedIn is a great choice.

Twitter

Twitter can help you to get in touch with professionals, but it’s good for B2C brands too. The short posts can be good for conversation and banter, and several brands have found success with humorous Twitter interactions. Twitter doesn’t have the highest user base, but there are still plenty of people on there.

Instagram

Instagram is a visual platform, perfect for sharing photos, videos and Stories, which lets you share a series of photos or video clips. The audience on Instagram is a little younger than some other platforms, so it’s ideal for finding a younger audience.

Using Social Media Together With Your Blog

Blog posts provide the perfect content to share on social media. A business blog is an essential content marketing strategy, so get started by setting up a blog on your website. By writing regular posts and sharing them on your social media channels, you can bring more people to your site. When you share on social media, for example by creating a Facebook post or tweeting a link to your blog post, you can use social media tools to monitor the performance of your post and see how people are engaging in it. For example, Facebook offers you analytics so you can see how many people have clicked on your link, on your post or on your page.

You need to choose the right social media platform for your startup by considering your audience. Platforms such as Facebook, Twitter and LinkedIn may be better for sharing blog posts than more visual networks.

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How to Grow Your E-Commerce Business with Instagram

ecommerce

Instagram is a social media platform whose growth has seen a huge boom in the last couple years. This means good things for companies. Brands are gaining new customers and increasing awareness like never before through engagement with both new and loyal followers on the app.

This social network offers a wide range of features that can truly help your brand thrive. The trick is developing a sales and marketing strategy that pays off. Read below for tips on how to grow your e-commerce business with Instagram.

1. Try Advertising

Paid advertising isn’t always necessary, as organic content truly is quite effective. However, formal ads or sponsorships can help boost your reach and give your sales numbers an edge.

You can pay for Instagram Ads and tailor them to reach a specific, targeted demographic. Paid ads can be an effective way to meet a number of promotional goals such as gaining followers, raising awareness or increasing sales. You’ll need an Instagram business account and a Facebook page for business in order to run paid ads. There are numerous types of ads from which to choose such as photo, carousel, video and Instagram Stories.

Play around with them to see which best suits your content and your intended audience. Monitor your analytics to determine which ads are most successful and adjust your future ad spending accordingly. You can rest assured that your money will be well-spent, as Instagram offers an incredibly high advertising engagement rate compared to other social media platforms.

These are a handful of techniques you can put into place if you want to grow your e-commerce business on Instagram. With some planning and strategy, you’ll soon see things moving in the right direction.

2. Make Your Posts Shoppable

These days, social media platforms are allowing business users to sell their goods and services more easily. Instagram is no exception. This social network gives you a number of ways to create shoppable posts that give your followers the ability to buy the items that interest them with just a few clicks. Including products in your Instagram posts is absolutely not spammy, as long as you do it sparingly. Mix things up a little when it comes to content.

Add photos, contests, Stories and more that are related to your niche, sprinkling in product posts every now and then. Although you can’t put direct links into your photo captions, adding product tags into your post is easy. You can also use shoppable stickers in your Instagram Stories.

Now followers can simply tag a photo in order to see a product appear. Once they click on it, they’ll arrive at the product page where they can check out. Shoppable posts will have a shopping bag icon on the upper right-hand corner so that people can recognize them easily. Be aware that you must have a business account and connect your profile to a Facebook catalog of your merchandise.

3. Use Captions to Your Advantage

Writing Instagram captions can be difficult. It’s intimidating for many of us to decide what to put in that spot that will speak to our audience. Marketing your product might seem even trickier. It’s tempting to write a simple one-line caption, but that’s usually not an effective approach. Longer captions tend to make more of an impact when it comes to selling on Instagram. Think of your caption as a shorter version of a blog post.

The point is to be informative, as well as provocative. It should send a message, promote a feeling and pique interest. People actually seem to enjoy reading longer captions and will usually interact more when there’s a story to tell. Feel free to mix things up, though. You can vary the length of your caption content for each post to provide some visual interest.

4. Get Others Involved

When it comes to your e-commerce business, you’re likely to gain more success when you involve others in your promotions. Engagement matters when it comes to social networking. You want your audience to participate in your posts and to feel a part of things.

The more personally invested they feel in your content, the more likely they will be to trust your brand. There are lots of fun and creative ways to add new voices to your feed and keep things fresh. One is to simply invite your fans to contribute to your feed. Create a hashtag and ask them to tag photos of themselves using your product. Then you can give featured accounts a shoutout of recognition.

You might also post user testimonials to your Instagram account. These are both great ways to feature user generated content. Collaborations with influencers are also big hits for many campaigns. Approach a well-known Instagram influencer relevant to your niche and invite them to work together on a campaign. Bringing in new voices and fresh perspectives is almost always welcomed by followers. It keeps things from becoming boring or repetitive and can often drum up new followers.

5. Find What Works for You

There are several features meant to facilitate sales and grow your Instagram. However, it doesn’t make sense to use them all and just hope one shows a return for you. Instead, analyze the features that interest you and plan for the ways in which they might most appeal to your audience and be used in a way that highlights your brand.

Then, put your strategies to work, monitoring the results and leveraging what works, while pitching the ones that flop. Some features to consider testing out include tagging products in Instagram Stories and in your feed, swiping up in Instagram Stories to make purchases and simply adding an e-commerce link to your Instagram bio.

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How To Manage Your Business Instagram Like A Pro

instagram

With the help of Instagram, businesses of all sizes can extend their reach, engage with new customers and build a strong brand presence in the increasingly influential social media sphere.

That all sounds incredibly attractive, until you consider that newcomers to the platform might be baffled by the most impactful ways to use it.

Rather than floundering around and relying on guesswork, use these tips on how to manage your business’ presence on Instagram to get the upper hand immediately.

Set A Publishing Schedule

Like any modern social platform, Instagram audiences can be built successfully if high-quality content is drip fed regularly to followers. This not only encourages sharing, but also means that users will know when to expect updates.

There are tools that can take charge of auto-publishing on Instagram so that you can focus your attention on crafting the posts themselves, rather than worrying about whether or not you will remember to send them out at the right time.

Also build a publishing schedule that is most likely to garner views, likes and interactions. 5pm is the peak period for Instagram usage, with commuters flocking to their phones to scroll through their feeds.

Take Advantage Of Analytics

If you find that your posts are really flying, then you’ll know that your efforts are on the right track. If, on the other hand, you are struggling to succeed with an Instagram business account, it can be tough to work out where you are going wrong.

This is where analytics become very useful, and Instagram offers its own tool called Insights that unlocks the data behind each picture you post. You can see a wide range of information and how it relates to the performance of your publishing activity, including how posts are discovered by users and what types of interactions they earn.

With cold, hard figures to hand you can take action to improve your strategies and get better results from future posts.

Harness Hashtags

The humble hashtag has become invaluable in the social media age, making it easier for trends to be tracked and content to be sought out in amongst the flurry of perpetual posting that goes on every second.

On Instagram, hashtags have the power to make visual posts easy to discover. They also allow businesses to establish their own branded tags that can generate interest and allow posts to be grouped together over time.

The art of crafting a hashtag is fairly straightforward, and you can piggyback on widely used hashtags to get your posts seen, so long as they are relevant to the phrase in question. Where many businesses make a mistake with managing Instagram is by overdoing it on hashtag use. There is a 30 tag cap on posts, but hitting this will leave it looking more than a little chaotic. It is instead sensible to factor in 5 or fewer hashtags so that the social media savvy audience you are trying to attract will not be alienated.

Hire An Expert

This is something that smaller businesses may not consider as an option initially, especially if there is not much of an internal understanding of how Instagram operates, but it makes sense to get a social media specialist onboard to take charge of the management for you. Outsourcing this can be fairly affordable, whether you opt to work with a freelancer or sign up with a digital agency.

In short, it’s important to take Instagram seriously, recognise the clout that it wields with its billion monthly users and respond with whatever resources you have at your disposal.

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