Tag Archives | Online marketing

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7 eCommerce Automation Tools You Should Start Using Now

If you have a website and are selling your own products, it is important that you tailor the shopping experience to your visitors’ needs. One of the most effective ways of differentiating yourself on the market is offering more value or better customer service. With the development of online marketing and eCommerce technology, there are […]

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Steps To a Successful Product Launch

When you have a new product to launch, the process has changed a whole lot from what it used to be like. Gone are the days of simply sending out a press release, arranging a tour, and doing a few interviews. From there, you’d just sit back and wait for different articles, mostly offline, to […]

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Uncommon Online Store – Tips to increase your online sales

Online marketing is here to stay as more and more merchants get on to the Internet. Competition is high and bigger players make the going tough for smaller merchants. It is, therefore, time to innovate and find a niche. A little research and you could find out about products and services that people are looking […]

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4 Foolproof Ways to Market Your HVAC Business

What’s your current marketing plan for your HVAC business? Do you use social media to promote your business? Do you have a blog? Is search engine optimization your thing? There are a wide range of effective ways to market your heating and air-conditioning business online and offline. We’re going to share our favorite methods with […]

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Move Forward By Going Back To Basics

The information age is incredible in the sense that we have a free education available to us at all times, almost anywhere in the world. However, while educating yourself can be as simple as pulling your phone out of your pocket, the internet is also saturated with nonsense. We hear the term ‘fake news’ popping […]

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Web Of Intrigue: Online Marketing Methods

We all use the internet to market our business, but are we really using it the best way possible? By not using the best approaches to promote our company’s products, we are doing a disservice to not just the business, but to the untapped potential customers that we cannot see. The web is such a […]

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How to Show Instead of Tell

There are an increasing number of terrible advertisement campaigns on the internet by businesses that either lack the funds to hire a marketing expert or think they understand how internet marketing works. Unfortunately, many of them break the golden rule of writing (and thus, the golden rule of effective marketing) but telling instead of showing.

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Making Your Small Business Virtually Unstoppable

In the modern age, it’s hard to stay ahead of the game. In fact, never mind staying ahead of the game – it’s impossible to keep up with the game sometimes. Technology is no different, and there are a string of virtual and online techniques that the most successful companies are using right now, of […]

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Starting A Blog And Building Its Online Presence

Running a blog is a great way to share your ideas and thoughts with like-minded people, but a website of this type can have a broad range of other purposes as well. It is not uncommon for simple blogs to be converted into major news outlets that cover a certain subject or even online stores […]

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5 Signs You’re a Digital Marketing Expert

We all like to think that we’re great at boosting our businesses through social media. But the truth is that very few of us are able to get it right. Why? Because social media isn’t just another process. It’s something that’s far more organic because it involves real people.

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3 Ways to Start Marketing Your Business Online

No matter which goods or what services you offer, an online marketing strategy is key to developing a strong customer base. Even the search for local brick-and-mortar shops has gone digital, as people research businesses online before ever taking step in the store. Does your website give the same impression walking through your lobby does? […]

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Inbound Marketing: 7 Steps to Success

Inbound marketing is an effective means of online marketing to increase leads for your business. When you use inbound marketing, you can anticipate a conversion rate of up to 12 per cent, which is double the conversion rate seen with outbound marketing. Inbound marketing occurs when the customer comes to you – they are pulled […]

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