What’s your current marketing plan for your HVAC business? Do you use social media to promote your business? Do you have a blog? Is search engine optimization your thing?
There is a wide range of effective ways to market your heating and air-conditioning business online and offline. We’re going to share our favourite methods with you today. So consider implementing these strategies to bring new customers into your business.
Make a Great First Impression
While not a specific marketing method per se, it’s still incredibly important to create a lasting, memorable first impression when introducing your business to potential customers. Remember, people’s attention span only lasts for a few seconds, so you’ve got to really impress them if they call you on the phone or walk into your shop.
As far as online advertisements are concerned, create ads, blog posts, videos, infographics, and all other marketing materials with an attention-grabbing opening sequence to make a great first impression. By approaching your advertisements this way, you’ll find customers interested in your business without leaving a bad taste in their mouth.
Institute a Business Referral Program
By thinking outside the box, you can develop a referral program for your HVAC business. This program will give a percentage or commission to anyone who brings new customers to your company. A program like this can be very lucrative for you as the business owner, and it also gives outside salespeople an opportunity to promote your company and make a few bucks for their efforts.
Most business owners fail to see the value of a referral program. They’d rather attempt to perform all marketing activities on their own. While it’s certainly your prerogative to feel this way, you shouldn’t turn away this opportunity because it could very well help your business become a smashing success.
When you create a referral program, you should offer discounts or cash to anyone referring your business that brings new customers into the fold. On the other side of the coin, also offer your new customers a special discount for trying out your services.
Create Strategic Partnerships with Other Businesses in Your Community
Local business owners need to stick together at all times. Instead of attempting to compete head-to-head and outthink businesses in your community, you need to start working with these companies to make more money, get more referrals, and provide helpful products and services to those in need.
As an example, let’s say you own a local plumbing company. You’re trying to get new customers and having a difficult time making it happen. Begin contacting local contractors, carpenters, and electricians. See if they can provide you with any referrals. When the time comes and they need your help, return the favour by providing them with referrals too.
Build a Website and Share Positive Testimonials
Finally, every local business needs a website. Without one, your potential customers will have a hard time finding you since everybody looks up service providers online these days. You’re missing a huge opportunity if you fail to create a website for your business.
While you’re at it, the easiest way to really impress potential customers is to share positive testimonials on your site. Have your customers’ write positive reviews about the business, or if you can convince them, get them to create video messages touting your services.
According to Tex-Perts Cooling & Heating, air conditioning repair service providers, having a website is an invaluable tool. Use it to market your business, share information about your services, and offer online discounts and coupons to convert readers into paying customers.
Use these four strategies to successfully market your HVAC business online and offline.