If you have a website and sell your own products, you must tailor the shopping experience to your visitors’ needs. One of the most effective ways of differentiating yourself on the market is by offering more value or better customer service. Use automation and AI chatbots, and other technology to improve your customer discovery and service. Plus there are eCommerce solutions that help you sell more. Below you will find a list of seven excellent eCommerce automation tools you should start using now.
1. Social Media Automation
If you are running a busy online store and are working on your next big product or strategy, you might not have enough time to post your daily updates on social media. The good news is that great scheduling apps, such as Buffer or Hootsuite, will let you create and schedule posts for each day, so your customers can stay updated on the promotions and special offers. You can use these set-and-forget solutions to fill your social media accounts for up to a month.
2. Shopify Plugins
You might be selling your products on multiple platforms. If you have a Shopify account, you might want a plugin that automatically lists your items on Shopify and optimize the descriptions for the target market. You can automatically add images and titles and save work hours by automating the process. You can get the plugins on most platforms, including WordPress.
One of the most popular eCommerce solutions and automation tools is WooCommerce. If you are not familiar with the software yet, it might be time to look at the different platforms offered. You can automate your sales, track your conversions, send out updates, and analyze your traffic. You can take the guesswork out of your marketing by identifying the most popular items and determining the profit margin. To make the most out of this software, you might want to get a WooCommerce Expert to install all the modules and set them up for you.
4. Listing Managers
If you are selling your items on multiple platforms, including eBay and Amazon, you might be currently spending hours manually listing items. The good news is that there are great automated software solutions to manage and market your listings and articles. You can get an eBay listing manager from the website and access your items through your phone’s app. However, if you use other sites, you might want to find the right tool for each platform.
You must automate your online marketing sales funnels to increase customer loyalty, conversion rates, and profits. You must stay in touch with people interested in your product or service and provide value and promotions. Create newsletters, send out updates, voucher codes for your existing customers, and valuable information.
6. Loyalty Points
You can implement loyalty points software on your website to help retain customers and maximize your profits. It is always easier to keep your existing buyers than to go out there and find new ones. You will have to make your customers feel valued and appreciated, and a loyalty point scheme is an excellent way to give them more value. You can implement a plugin or get add-on software for your current eCommerce solutions, so your registered members can save money and will be tempted to return to your site.
7. Product Review Plugins
To help your customers decide which product to choose and get the social proof at the same time, you might want to get a product review plugin installed on your site. This will allow your buyers to leave feedback on their purchases and earn points. While review sites are essential for branding and building your reputation, individual testimonials and product reviews will increase your conversion rate by giving your visitors more information from actual customers.
If you would like to make the most out of your eCommerce site and optimize buyers’ experience, you should consider implementing one or more of the above tools. You will not only save time and money on administration and customer service but also increase customer loyalty and value, automate your marketing and listings, and increase your conversion rates. With higher conversion rates and customer value, your business will generate more profits, and you can work smarter instead of harder.