The information age is incredible in the sense that we have a free education available to us at all times, almost anywhere in the world. However, while educating yourself can be as simple as pulling your phone out of your pocket, the internet is also saturated with nonsense. We hear the term ‘fake news’ popping up more and more, we have heard people say that those who don’t listen to the media are uninformed and those who do listen to the media are ill-informed, and all too often we confuse factoids and facts.
That is why it can be incredibly beneficial to steer clear of emerging trends, new buzzwords, and untried strategies, and to just go back to basics instead. Perfecting the basics can be as effective as anything else in business, and it can allow you to build a suitable platform, able to take a different perspective on certain things and tweak the way in which you use your resources.
These are the sort of things we are talking about:
Know Your Customers
So many companies and business leaders focus on how they can better improve their product or service by thinking they know everything, instead of just taking the time to ask for their customers opinion and listen to their customer’s answers. These are the people that are keeping you in businesses, that are helping you thrive in the good times and ride out the bad, so don’t ignore them. But don’t think that asking their opinion will make you look amateur either because customers like it when they are engaged, and they like knowing that the product or service they are getting will better suit their needs.
Know How To Market
There are a million different strategies that operate under the guise of a million different acronyms that it can be hard to keep up or know how to best use each one. One thing is for sure, though; online marketing is the dominant force these days. So, instead of spreading yourself thin in terms of knowledge, resource and budget, focus on the core strategies you know work for you. If you aren’t confident in these strategies, though or know they are antiquated, then outsource your marketing needs to a company that has its finger on the pulse.
Know Your Team
Step away from the computer, and the endless stream of forums you are reading, and just ask your team what they think. These guys and girls work in the trenches, they all have their own interests and their own opinions, and combined they will be more valuable than just yours. So ask them about ways in which they believe productivity and efficiency can be improved. See what ideas get thrown back your way. Chances are the majority of your workforce are now Millennials, and millennials have a vested interest in their performance and the performance of their team. This could be a new marketing strategy, a new way of holding internal meetings, or a new promotion that will see you bring in new business.