Startups are very important to a country’s economy. They generate jobs, create services and products and open up new channels of economic activity. But they have...
New Zealand's A2 Corporation (A2C) is working some serious brand magic - in spite of the debate about the health benefits of their a2 milk. According...
The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the...
If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after...
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of...
When it comes to rebranding, I have one word for you: Monday. It was, in fact, a Monday in 2002 that the (then) PricewaterhouseCoopers spun off...
The success of any marketing strategy starts with knowing what you need it to achieve. Use the 4 Ws (what, why, where, when) and H (how)...
You provide a great product with great service, you fastidiously call upon your clients within 3 months, updating them with changes or additions to your product...
Businesses can implement various strategies to increase sales revenue during the Christmas and New Year seasons. At the end of the year, we are also in...
Do you feel there is a book inside of you “wanting” to come out? Do you want to share what you have learnt with others? Have...