The success of any marketing strategy starts with knowing what you need it to achieve.
Use the 4 Ws (what, why, where, when) and H (how) to work through your SMART goals. Be mindful that more questions need more answers!
Marketers are always on the back foot, i.e. trying to catch up with the latest trends, as digital marketing keeps surprising them with new ways to reach audiences and get engagement.
Remember, you can not do it all – unless you’ve got unlimited resources.
Choose proven marketing strategies for most of your budget and up to 20% for new channels.
For example, using Instagram Collabs is not really a mainstream marketing initiative, but it’s worth doing. Just don’t put all your eggs in one basket – i.e. all your budget into one type of campaign.
The lion’s share of your marketing campaign budget can be spread across proven strategies, including:
- Email and text marketing
- Social media marketing
- PPC and SEM
- Content and guest posting
Start off how you mean to carry on with every action you take.
- What do you want to achieve?
- Why do you need it?
- What will it look like?
- How will you know you’ve reached the goal?
For every task list, the day the task is to commence and the expected time of delivery (also known as ETA). Using Article Marketing as a strategy is not exclusive to the internet and is as popular in print media as online.
Commit to publishing a minimum of 10 articles per year, ideally at least one article per month. Article marketing really is just adding high-value content to your blog and sharing it with your community. Content is highly effective when executed regularly for page rank in keyword searches.
Aim to become a trusted advisor sharing your knowledge, recommendations and how-to guides.
Hyperlinks in your Article
Always link to your sources. Your content is only as good as your research and linking to the reference sites. See here for more tips on creating authentic content.
More is better when it comes to blog content. However, quality is preferred to quantity. Give yourself or your copywriters’ plenty of time to thoroughly research and construct every article published on your blog. Never fall into the trap of using spun content. Third parties use software to rehash the same content, so it reads slightly differently but is fundamentally the same article.
Also, don’t focus too much on keywords and overuse them in your articles. Did you know content is a priority for ranking in search results? If your content is a duplicate of what’s presented on other sites, it will harm your site’s reputation and rank.
Your goals will determine where you go with your article marketing. Success is not guaranteed when you use SMART goals, but it is more likely.
- Be specific with what your goals need to achieve
- Make sure your goals can be measured
- Are they achieveable?
- Are they realistic?
- When do you need to reach the goals?
When you’re learning new marketing strategies, your business benefits from your proven campaigns. Always keep an eye on innovation and where your audience is online.
Keep asking your networks what content they want from your business and where they want you to share it. Facebook used to be where nearly everyone hung out, but now other social networks have gained ground, including Instagram.