Startups are very important to a country’s economy. They generate jobs, create services and products and open up new channels of economic activity. But they have...
New Zealand's A2 Corporation (A2C) is working some serious brand magic - in spite of the debate about the health benefits of their a2 milk. According...
The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the...
If you’ve been to Melbourne lately you may have heard whispers of a new coffee shop down a cobbled lane and up the unmarked stairs, through...
If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after...
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of...
When it comes to rebranding, I have one word for you: Monday. It was, in fact, a Monday in 2002 that the (then) PricewaterhouseCoopers spun off...
In the fifth and final part of the Business with Australia series, I ask New Zealand exporters whether the long distance relationship can work. It’s unlikely...
New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the...
In the third of a six part series on Kiwi companies exporting to Australia, Bella Katz discovers that it pays to play down the Kiwi heritage...