Did you know that CRM as we know it started back in the 1980s thanks to Robert and Kate Kestnbaum? Customer relationship management software was even...
Natural language processing (NLP) is a subset of artificial intelligence (AI) that helps computers understand, interpret, and communicate the way humans do. Because of those abilities,...
Digital marketing and Search Engine Optimization (SEO) are symbiotic. Searching online is what consumers do more than anything else, so if you want your digital marketing...
Instagram may have been originally created as a photo-sharing app for people to socialize, but today, it’s a successful SMM platform. Businesses are using the platform...
Digital marketing relies heavily on page speed. For mobile sites, i.e. websites loaded via devices like your smartphone, the acceptable page load speed is under 3...
The world is filled with DIY opportunities that will save you money and help you learn new skills. One search on YouTube and you’ll find an...
Never assume your logo or brand is going to tell your story about your business. You still need to do the work when it comes to...
Today if your business isn’t focusing on video marketing as a strategy in its online marketing campaigns, it’s missing out on customer conversions. In this study,...
Content is at the heart of getting found online, but a well-written blog post can take hours to craft. Amateur bloggers can toil away at an...
Want to give your brand more personality? Launch a video marketing campaign. There’s no easier way to show your authenticity as a business leader or brand...
What’s in a name? Apparently a lot, especially for startups. The choice of name can make or break your business. Getting found online is your top...
The SaaS industry is proliferating, which is most likely a result of the intensified use of technology by companies and individuals. SaaS is the acronym for...
How have market research platforms evolved to become indispensable to business and business investors? Companies and investors use market research platforms to deliver powerful reports before...
Are you interested in making $2 for every $1 you invest in ads? Digital marketing is the perfect way to do that. Unfortunately, it takes time...
Is Web Analytics really useful in growing a business? Well, what we do know is every business needs customers and a robust marketing strategy, driven by...
How many products does your business sell? To survive and thrive, online stores are jam-packed with offerings, and some may be from affiliates too, plus your...
