Being able to differentiate your business from competitors requires out of the box thinking. Consumers research online before purchasing goods and services, and they are making...
Each year ushers in a new era of digital marketing trends, popular technologies and new software and just as you get used to them they’re suddenly...
Building brand recognition is not a simple task, especially if your business is in its fledgling stages or is looking to break into a new market...
Every brand needs a set of brand style guidelines. These will define how the brand is used in a consistent, correct way so that it can...
Did you know companies compete for customer business via Google reviews? No longer can your company just focus on page one search results, it must acquire...
Consumers heavily rely on ads and will use them in their decision making. That’s why even big brands have to keep up with marketing, or else...
Ever since the first days of the internet, companies have tried to win customers over by emailing them. Unsurprisingly, the nature of email marketing has changed...
The fashion industry is highly competitive in everything from the product, to price and promotion. Standing out with your own fashion brand requires in-depth knowledge and...
Is your current marketing strategy focused on ‘going down the rabbit hole’ to delve deeper into your customer base? If not, this article is for you...
If you’ve been running your shop for several years, or even if you’re starting a new business, you might want to reconsider your marketing efforts to...
Consumers and businesses are more focused now than they ever have been on sustainability and environmentally friendly solutions. So much so that in one study it...
Web design is one of the most important tasks today. Since the beginning of the internet, web design has played a crucial role in the development...
It’s time to think beyond Facebook, Twitter, and Instagram. With everyone and their mother’s trying to advertise on these channels, they’ve become saturated. But are there...
In recent years, digital marketing has evolved from a fancy buzzword to being tantamount to a firm’s existence to its customers. In 2020, the increased use...
About 85% of business owners rely on word of mouth marketing to build their business. That’s not a bad way to build the business. It’s slow...
So, you’re looking for some nonprofit marketing strategies that you can try out in 2020. You’ve had some success with various marketing ideas in the past,...
