Creating a strong brand is all about knowing what your business represents, and communicating this to your customers and potential customers. While aspects such as a...
What makes a successful marketing campaign? Perhaps this is one of the most common questions of many business owners, managers, and CEOs. Basically, a marketing campaign...
The sales and marketing teams are the lifeblood of your organisation. They are your reason that customers find their way to your brand and convert into...
Brand management is sought after by every company looking to expand and grow their name in the world of advertising. For those of us who assist...
Pay-per-click (PPC) Internet advertising is a highly effective strategy for businesses of all sizes when it’s set up and managed professionally. The reason it’s a popular...
Human experience and behavior largely influences purchasing intent and the role of advertising and marketing is to engage consumers as much as possible. A plethora of...
The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance....
In an effort to understand business success and how marketing plays a critical role, we debunk the mystery and frustrations of marketing. This article is as...
The brand cannot be identified as an entity that exists on its own because it only exists in the minds of your customers. As such, when...
The likes of Coca-Cola, McDonald’s, and Nike are some of the most successful businesses in the world for one primary reason: they know how to build...
Despite the proliferation of online marketing, advertising and relationship building, participating in trade shows remains relevant for most businesses. Trades shows bring together key people from...
The internet is littered with blogs. Some lie dormant whereas successful blogs are visited by thousands of people every day. Yet many business owners don’t recognize...
According to Merriam Webster, millennials are the people who were born in the 1980s and 1990s. They form the largest chunk of society now and will...
These days, online marketing is the name of the game. Every company is using social media marketing, online advertising campaigns, and SEO articles to boost their...
You made the sale. You shipped the order. Now, the moment of truth is here: Your customer receives the package they’ve been eagerly awaiting. But what...
If you want to make sure that your business pops online and attracts a massive audience visual content is key. Using visual content, you can make...
