Despite the proliferation of online marketing, advertising and relationship building, participating in trade shows remains relevant for most businesses. Trades shows bring together key people from your industry, and there is the opportunity to network and also showcase what you have going on regarding new products and services. There’s also the chance to introduce yourself […]
The internet is littered with blogs. Some lie dormant whereas successful blogs are visited by thousands of people every day. Yet many business owners don’t recognize the power of a humble blog. Instead, they assume it’s hard work to set one up and that the results don’t justify the time or effort. But this is […]
According to Merriam Webster, millennials are the people who were born in the 1980s and 1990s. They form the largest chunk of society now and will remain the largest until at least 2030. Therefore, they are the talking point of many important issues. They have an especially large impact on the present consumer market. Millennials […]
These days, online marketing is the name of the game. Every company is using social media marketing, online advertising campaigns, and SEO articles to boost their products above the competition. Everyone is looking for the best way to reach the most people as possible and get the word out about their products. While it’s true […]
You made the sale. You shipped the order. Now, the moment of truth is here: Your customer receives the package they’ve been eagerly awaiting. But what happens next? Will your customer be delighted by what they receive? That depends in large part on your unboxing experience. If you haven’t already intentionally designed the experience of […]
If you want to make sure that your business pops online and attracts a massive audience visual content is key. Using visual content, you can make your business more attractive, more immersive and far more interesting for customers who have countless sites they could browse if they choose to click off yours. Visual Content Types […]
Do you look at some business marketing with envy and wonder how they do it so well? What are they doing to impress their social media followers and is it available to all businesses? It would be easy to say the answer is content and yes we can all use it to grow our businesses. […]
Is your website user-friendly? Do you know? When is the last time you actually visited your own website? If you can’t remember – there could be a problem. The good news is, even if your site isn’t considered user friendly now, there are steps you can take to change this. Keep reading to find out […]
If you have a budget then you will understand more than anyone how important it is for you to try and get the most out of your business marketing. After all, if you don’t put the work in to try and rocket your business marketing efforts then this will only come back to haunt you […]
Sometimes, in spite of your marketer’s best efforts, your business email marketing campaigns are failing to deliver the desired results. The open and click rates are not as good as you’d expect despite your superb email list so what can you do to turn the results around and secure better conversion and ROI from your […]
Getting your marketing strategy right is a unique journey for every business. What works for one may not necessarily work so well for another as there are many variables at play including industry sector and type of business, yet there are steps that you can take that will help you quantify your goals and achievements […]
The algorithm that search engines use to determine a page’s relevance is a complicated one. It considers a lot of factors, and the number of relevance votes that a page has is surely one of them. Relevance votes, as we refer to them here, are basically the number of pages that link back to your […]
Every smart business owner knows the value gained from a loyal audience. After all, customer loyalty is what drives sales from new prospects via referrals. Acquiring a loyal following is not as easy as more established businesses make it appear to be. Website visitors, social media followers need a good reason to engage and one […]
Using a vanity number is one of the oldest marketing techniques for business owners. Vanity phone numbers are essentially phone numbers that are repetitive or easy to remember. These numbers are often toll-free and the numbers can be used to form words. Pizza restaurants, for example, can use a phone number like 1-800-PIZZA to ensure […]
1. Reward Loyalty When a new customer comes through the door, always say thank you. Reward them with a discount off their next purchase. Where possible get their details and send them a birthday card. Make buying in bulk worth it for them. Offer them something where the more they buy, the more they’ll save, […]
A no-deal Brexit seems to be becoming more and more likely, and yet, the country doesn’t seem any more prepared for it that it was back in 2016. Less than a third of businesses in the UK have formed a contingency plan in the event of a no-deal. No Deal Brexit A no-deal Brexit would […]
