With the average small business now set to spend around $75,000 this year on digital marketing, the competition out there is stiff. If you’re not on top of what’s happening in digital marketing, you’re going to start off behind in 2019. The best way to get ahead is to take advantage of the latest HVAC […]
One time. That’s the number of chances you get to wow visitors. If your business website isn’t up to par with your competitor’s, you can forget gaining traffic. A clunky layout or a site that freezes every two seconds won’t cut it. In order to compete with the best of them, you need a better […]
More than 2.2 million weddings take place each year. On average, couples who hire a band to play at their wedding spend $3,800. What does this mean for your future career as a wedding singer? First, that there is a booming market for you to target, and secondly, you can get paid well doing it! […]
Instagram is a social media platform whose growth has seen a huge boom in the last couple years. This means good things for companies. Brands are gaining new customers and increasing awareness like never before through engagement with both new and loyal followers on the app. This social network offers a wide range of features […]
There’s a big difference between B2B and B2C when it comes to the approach needed to generate new leads. While the end goal is ultimately the same, both sets of customers have certain ways of seeking out information before buying, as well as the actual purchase process itself. With this in mind, let’s take a […]
The end of the year is a great time to reflect on and celebrate all your successes and triumphs you’ve had throughout the year. While doing so however, it’s also important to create a mindframe for how you’d like to see your business flourish in the new year, and which ways it can do so. […]
Consumers prefer convenient mobile experiences that add value to their daily life. The most successful businesses have already recognized that fact and adapted accordingly. Why? Because the future is mobile. As of last year, two thirds of the world’s population was connected by mobile devices, and that percentage is expected to rise to 75 percent […]
Stop for a moment and think of your top five favorite brands. What is the first image that pops into your mind? Is it the owner behind each brand you like? Or maybe the short description they give on the box of the product? Perhaps it’s the last ad or social media campaign they released […]
Hosting a conference is a big deal for any business. To make an impression, you’re going to need to make sure your conference goes off without a hitch. Even a beginner can learn to pull off a fantastic conference with the right hints and tips. From planning the day’s activities to putting the practical arrangements […]
Creating a strong brand is all about knowing what your business represents, and communicating this to your customers and potential customers. While aspects such as a relevant and memorable logo are important representations of your brand, you need to start by ensuring that your overall branding strategy is in line with the ethos of your […]
What makes a successful marketing campaign? Perhaps this is one of the most common questions of many business owners, managers, and CEOs. Basically, a marketing campaign is considered a success if it sparks new interest in a product or services, generates new leads and clients, and ultimately increases the impact, revenue and profit of a […]
The sales and marketing teams are the lifeblood of your organisation. They are your reason that customers find their way to your brand and convert into loyal fans. These are the people who have direct contact with the outside world to try and demonstrate to them what you have to offer and what sets you […]
Brand management is sought after by every company looking to expand and grow their name in the world of advertising. For those of us who assist in this process, we are always looking to offer the best methods to keep our clients name on the top. In digital marketing, the development of a company’s growth […]
Pay-per-click (PPC) Internet advertising is a highly effective strategy for businesses of all sizes when it’s set up and managed professionally. The reason it’s a popular strategy is, you can be in full control of it and many businesses like to do this just that, manage their PPC campaigns in-house. In this article, we’ll first […]
Human experience and behavior largely influences purchasing intent and the role of advertising and marketing is to engage consumers as much as possible. A plethora of tactics, and marketing strategies, are used during extended campaigns, and businesses desire their marketing efforts to be multiplicative rather than being additive. The ultimate aim is to generate greater […]
The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance. While there is no doubt that all of these parameters are very important, we are forgetting one of the most critical factors associated with success during any transaction: a […]
