Do you have a profitable idea but no idea how to convert it into a business? You’ve arrived at the right place! In this article, we’ll show you the five steps to new business success! 1: The Idea All businesses begin with an idea. The best ones tend to result from trying to solve a […]
Getting a business started is a breeze these days. The real effort lies in getting the business noticed by a formidable audience. In a world where the internet master’s public opinion, the challenge is to stay ahead of the competition around you, while keeping your services as wonderful as before. To stay noticed, you need […]
Digital photography is playing a greater role from marketing perspective. Professionally edited images and photos exemplify the brand they also express the business core message without the need for too many words. Just look at how websites are developed – images come first and they’re the most important element for for digital marketing and social […]
You want to get more customers through the door – every business does. But doesn’t it seem counterintuitive to do that by offering a discount? Surely we’re in this to make money, not give it away! You’d be forgiven for reasoning this way, but actually, coupon advertising can be a great way of introducing new […]
So you’ve finally gotten to the point where you’re ready to turn your photography into a full-fledge business. As a creative type, starting a business may be a little out of your wheelhouse and overwhelming. There are a lot of things to put into place in order to have a successful venture. Amazing photography just […]
Taking a step outside the world of being an employee and becoming an independent and self-employed contractor is not an easy task. Although you will be in charge of your own business, where you will have the benefit of added freedom and not having to answer to anyone but yourself, you also do not have […]
No matter what the sector your business is in or indeed what your business offers, be it online or offline products or services, targeted marketing and advertising campaigns and a focus on SEO should be a priority. Capturing the attention and eyeballs of all generations particularly the millennials is the overriding focus of all businesses […]
Many of us have heard the term “e-commerce” used before within online business articles. While we might have a broad understanding of what the concept entails, utilising the proper techniques in order to positively impact a current marketing campaign may not be as clear. In order to fully appreciate the benefits associated with modern e-commerce […]
Competition in today’s economy is fierce. Although consumer confidence and spending are up, about 500,000 small businesses are opening their doors every month to grab their piece of the market. That reality has made it difficult for new and established companies alike to get the attention of customers. While digital marketing is often the go-to […]
Google announced RankBrain in late 2015, seemingly ages ago according to today’s standard. Yet, many marketers and even SEO practitioners don’t recognize the existence of RankBrain, and so, fail to understand how it may affect our marketing and especially SEO efforts. In this guide, we will discuss all the ins and outs of Google RankBrain: […]
Today, content marketing is king. Becoming a real resource for prospective clients has become nearly as important as the product or service you are providing, and this is key to forming lasting customer relationships that lead to repeat business. One of the challenges today in content marketing is marrying the intricacies of video production with […]
You found that perfect big idea, you pursued funding, and you’re building your dream company. Congratulations! Now how do you make the company profitable? Marketing is an essential part of any business’ success, but the key is finding the right strategies. One of the most steady and successful marketing strategies for startups is pay per […]
Pay-per-click advertising, also known as PPC, works off the simple premise of keywords. But there’s a lot more that goes into it than just a random bunch of words. Well-researched keywords form the backbone of any PPC campaign. Without this, you’re setting yourself up to fail. A large part of PPC keyword research is based […]
In this day and age, almost every business has wised up to the fact that they need a comprehensive and watertight online marketing strategy in order to grow their customer base, sales and thereby, profits. As the importance of having a website and online presence has rippled through the commercial business industry, there has equally […]
Every business needs a logo and regardless of how you design be it with a logo generator or through a logo freelancer before you start the design process you should have a clear vision for what you want the final design to look like, and with this in mind you should consider these 6 things. […]
A landing page is one of the most vital aspects of an online marketing campaign. A landing page is the designated page, or an existing page on your website that visitors end up landing, whenever they click on your search ads, banner ads or other online ads linked with your campaign. The landing page is […]
