Email marketing is one of the most essential ways to communicate with customers today, indeed it is one of the most essential aspects of digital marketing, yet it can be notoriously hard to get through to customers using email marketing, as all too often our emails end up in the spam folder. Interestingly, there are […]
Did you know that Google updates its algorithm over 500 times a year? For that reason alone, you need to stay on top of the latest online marketing trends. However, user trends change just as fast as the SEO industry itself. For example, a recent study suggested that people between the ages of 18 and […]
The Boston Globe released an article a couple of years back talking about the lawyer bubble in America. In it, they outlined the rapid growth of the legal field and stated that in America over 1.2 million people carry law degrees and are all competing for a population whose collective legal demand is not high […]
Marketing is both an art and science, and a good marketer or marketing team combines creative thinking with analytical thinking. It’s an art because you have to come up with ideas on what type of campaign to launch, and how to unroll it. It takes a certain amount of ingenuity to do the right thing […]
Bloggers are always looking for ways to boost traffic to their websites. If they can do so without spending too much, it will be a win for them. Traffic can help boost profits for bloggers who use their sites to earn. Here are five ways they can achieve that. Writing Killer Content and Adding Long-Tail […]
Entrepreneurs in the modern world need to think about how best to get ahead of the game. There are a lot of things you need to keep in mind when you are a business owner, and if you want to be a successful entrepreneur you have got to understand the areas of the business that […]
Running a small business is already complex enough and it never seems that you have enough time to get the work done. One of the major things that can help to take down on the amount of time that you will spend answering questions at the business is by getting the right signs in place. […]
Putting your business online is essential these days. You can’t avoid having a website or using social media. However, that doesn’t mean that everyone needs to have an online store. Some kind of online presence is necessary, though. A simple, brochure-style website might not be enough to engage your customers online. If you want to […]
Businesses can’t go wrong with trade shows. Not only do they allow for an opportunity to flex one’s branding muscles, but trade shows also give entrepreneurs an effective way of capturing potential leads that can translate into sales. Sure enough, the value of trade shows to a business in just about any industry shouldn’t go […]
Regardless of what your business is, you’re going to find more success if you’re able to come up with an effective marketing strategy and then execute on it. The problem for most businesses is that coming up with the right strategy can often be a real challenge. Unless you have experience with marketing or you […]
If you’re going to be in business in the 21st century, it’s necessary to take the correct steps in your marketing program and in your communication with clients. This may seem like stating the obvious, but you’d be surprised how few owners of a small business use the old and unsuccessful method of throwing some […]
In a society where all consumers use high tech, it is essential for every business startup to have a website. Whether you are a strictly online organization or have physical outlets, your business will inevitably require a well-designed website. Reaching out to people through the medium they are most familiar with is simply a sensible […]
Are you one of the millions of Americans dissatisfied with your current nine to five job? Instead of being unhappy with the work you do, now is the time to pursue your passions. Nearly 69 percent of small business owners begin their entrepreneurial journey from home. As your business begins to grow, you can branch […]
Don’t let your business card blend in with the competitions. Instead, check out these cool business cards for some stand-out inspiration! Everyone talks about websites and social media. But does anyone care about business cards? While it’s vital to have an online presence, businesses still need offline marketing. That’s because, in spite of what sci-fi […]
Over the past 20 years, the business landscape has changed beyond all recognition. Modern businesses now find themselves trying to pitch their products and services to a digital world that didn’t even exist a short time ago. This rapid uptake of the digital age has meant that the rules of ensuring a company succeeds have […]
People build websites with one goal in mind and that goal is to have people visit it. It doesn’t matter what the content is – it could be news or a blog or a social media platform or a video site. Whatever the site it is done with the express goal of being viewed and […]
