Archive | Marketing

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Optimize your video for Facebook ads

Videos are now one of the main sources of information that everybody goes to. Most content today is provided via videos – whether it is news, infographics, or even any everyday information. As an essential part of society today, it is important to keep your business in line with video content as well; this is […]

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Why Does Your Business Need SEO?

You have probably heard the term ‘SEO’ being thrown around in the business world, but do you know what it entails and what the benefits could be for you? SEO stands for search engine optimisation and is the process of ensuring that your website remains visible on the big-wide-web. A common route for businesses to […]

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How to Understand your Target Market

How well does your business know it’s target market and what’s your commitment to ongoing target market research? Smart businesses today, focus on utilising marketing strategies that retrieve more information on their customers and prospective customers’ preferences during most encounters. This information capture and analysis is of course a lot more manageable than ‘big data‘ […]

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Why is Digital Marketing so Important?

It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]

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Digital Marketing for Small Businesses

Attracting customers online is done using digital marketing strategies. Businesses of all sizes will have a marketing plan that uses marketing strategies that focus on engagement with customers and prospective clients. The starting point is with an online presence that will include some or all of the following: a website, a blog, social media profiles. […]

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Trivial Trinkets or Powerful Branding: How Silly Promotions Can Bring In Business

They seem like trivial stunts to some but “silly” promotions attract business partners and customers. There’s nothing silly about making more money. Of course, any marketing implementation demands strategy; it makes the difference between a trivial trinket and a powerful branding tool. Pick the Right Time One’s marketing and ad budget is spent continuously but […]

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Digital Marketing Traps & Tips

Many business owners and individuals make lots of mistakes when it comes to digital marketing. The concept might seem straightforward (and 99% of the time it is), but that doesn’t mean entrepreneurs and promoters should blindly invest money without first performing a lot of research. As with anything else in this world, education is often […]

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