When should your business promote a new mobile app? If you’ve not got a ready market or community to test it, the answer is to get...
You may think advertising and customer loyalty are incongruent and shouldn’t be used in the same sentence. However, times have changed, and genuine and trustworthy advertising...
Have you ever seen a tag on specific videos “Trending on YouTube”? The trend occurs when the YouTubers proactively market their videos and make more money...
You know your B2B business should be doing more on Linkedin. The audience is there, so converting leads should be straightforward. But where and how to...
The role of SEO in your website ranking higher in search results is indisputable. Yet, not all businesses believe they need to invest in ongoing SEO...
What’s the difference between market research and data analysis? Well, they are both forms of market intelligence that businesses need to make better decisions. Understanding what’s...
Today users are spoilt for choice with mobile apps – and according to Statista, 25% of downloaded apps are opened just once. What makes some apps...
While you’re looking for innovative ways to market your business, you might have heard people talking about the significance of digital marketing. It is true digital...
Over-The-Top (OTT) platforms improve user accessibility to content. Video content producers and distributors can use an OTT solution to retain and attract more clients. OTT platforms...
In this business blog article, we look at featured snippets and how you can optimize the content to benefit your site and increase its traffic significantly....
Global economies are still reeling from the aftermath of the Covid-19 pandemic. While the situation was dire for brick-and-mortar stores, online businesses benefited from a rapid...
Every small business should strive for a favorable search ranking. Since popular search engines like Google and Bing have effectively become the modern-day yellow pages, it’s...
What is the most effective way to boost your PR campaigns, grow an explosive following, gain trust and become the go-to brand in your niche? There...
Halloween is one of the most popular online shopping days of the year. Consumers are predicted to spend more than $10.14 billion on costumes, decorations, and...
Non-profits must have a robust online presence and a well-developed digital marketing strategy to stand out in what is now a saturated market! As such, non-profits...
There are benefits to using Google’s AMP. However, it doesn’t work for every site. For some, the sacrifices are too great. Plus, while Google says it’s...
