When should your business promote a new mobile app? If you’ve not got a ready market or community to test it, the answer is to get it found early as you will need users willing to try it and provide feedback. While your app is an MVP, i.e. ready for release but with the promise of improvements to come, it’s the ideal time to work through errors bottlenecks and develop must-have features and functionality.
Developing a mobile app that delivers something absent from the market is challenging – if it wasn’t we’d all be doing it. Product strategists are integral as they don’t just come up with ideas. They also exhaust their commercial viability.
Once the idea has promise your team will follow a process similar to Miquido’s Software Development Project Planning Guide. Then before you know it, your mobile app is an MVP. It’s crucial that there is ample feedback, and if it is favorable, you’re encouraged to continue working on the app to reach a point where it’s a product in demand.
Marketing A Mobile App
With millions of new apps every year, and a fearless competition trying to snatch as many users as possible, it’s not easy to get your app out there. This article has five ways to help you reach more users and gain more downloads. Of course, there are many strategies to get your app found, so you will need to invest in more marketing initiatives than these five effective ways to promote your mobile app:
- Guest Blogging
- Social Media Marketing
- Search Marketing
- App Reviewers
- App Store Optimization
All roads lead to Rome – a saying that resonates with marketers that know to start with a website, blog or landing page to send visitors to for information and access to the product. A website needs to attract traffic and in development include:
- UX elements
- A content strategy
- Memorable brand identity
Make sure your web development team have used UX elements, including design, speed, function, to keep visitors online.
Your app may not be connected to a website, but you should build a fully optimized website for search engines with a link to where users can download the app. SEO has arguably been the best way to promote a website for more than a decade.
Engage an SEO expert to provide suitable initial setup and ongoing optimization mechanisms. There is a lot more to SEO. For example, for your site to be trustworthy, you will need to work on your brand identity, and content is a sure way to earn brand reputation, particularly with Google.
Content is and always will be king in SEO. Dedicate yourself to creating content on this website that users will find useful. Provide information and solutions to their problems through your published content, and you’ll see how the website and the app gain success.
Social media is the best place to promote any product today without anyone’s help. The Meta network of social mediums has a combined reach of 3.6 billion people – nearly half of the entire world’s population. Ads on Facebook and the rest of the networks is easy, so consider promoting your app this way.
Of course, you’ll need to set up a few parameters so you can target the audience more precisely, but if you do it right, be sure that you’ll have tons of new users and thousands of downloads. If your app is valuable and becomes popular, the news will spread instantly across the internet.
App Store Optimization
Just like SEO, there’s also ASO. ASO stands for App Store Optimization. Once your app is ready, and you’re about to publish it in the app store, you should think about how you’ll name it and what description you’ll insert.
When a person searches for an app, they’ll see several options the store provides for them. These options are mainly prioritized based on keyword relevance, the name of your app, and the popularity you enjoy, among other things. Thorough research on your app’s best representation and description may show a significant difference in how the store offers it for users.
A perfectly tailored e-mail marketing can bring you amazingly positive results. Research showed that for every dollar invested in e-mail marketing, you receive $36 back. That stands for promoting your app too. If you have a list of contacts, who might be interested in the app, you can be sure that at least a few of them will download and try it. After dozens of downloads, the happy users will recommend your app to their friends and family, and that’s how easy your network grows.
Engage a PR expert to locate tech reviewers to create a blog post on your mobile app. Sites like TechCrunch, TechRadar, CNet attracts thousands of eyeballs. Use tech reviewers once your mobile app has passed the MVP stage and has successfully reached your initial downloads goal. What you don’t want to do is push ahead with a review too soon, and negative feedback kills your app!
These five ways have proven to be highly effective. If you have an idea for an app, be sure that you’ve already done most of the work. Hiring a development company is the easiest part, and then you can focus on promoting it. Use some or all of these points to promote your app. Understand that no one will ever see it without promotion, even if it is the brightest idea there ever was. That’s why this is essential.