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5 Effective Ways to Promote Your Mobile App

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When should your business promote a new mobile app? If you’ve not got a ready market or community to test it, the answer is to find it early, as you will need users willing to try it and provide feedback. While your app is an MVP, i.e., ready for release but with the promise of improvements to come, it’s the ideal time to work through error bottlenecks and develop must-have features and functionality.

App Development

Developing a mobile app that delivers something absent from the market is challenging – if it wasn’t, we’d all be doing it. Product strategists are integral as they don’t just come up with ideas. They also exhaust their commercial viability.

Once the idea has been promising, your team will follow a process similar to Miquido’s Software Development Project Planning Guide. Then, before you know it, your mobile app is an MVP. There must be ample feedback, and if favorable, you’re encouraged to continue working on the app to reach a point where it’s a product in demand.

Marketing A Mobile App

With millions of new apps every year and fearless competition trying to snatch as many users as possible, it’s not easy to get your app out there. This article has five ways to help you reach more users and gain more downloads. Of course, there are many strategies to get your app found, so you will need to invest in more marketing initiatives than these five effective ways to promote your mobile app:

  • Guest Blogging
  • Social Media Marketing
  • Search Marketing
  • App Reviewers
  • App Store Optimization

Online Presence

All roads lead to Rome – a saying that resonates with marketers who know to start with a website, blog, or landing page to send visitors to for information and access to the product. A website needs to attract traffic and, in development, include the following:

  • UX elements
  • SEO
  • A content strategy
  • Memorable brand identity

Ensure your web development team uses UX elements, including design, speed, and function, to keep visitors online.

Your app may not be connected to a website, but you should build a fully optimized website for search engines with a link to where users can download the app. SEO has arguably been the best way to promote a website for over a decade.

Engage an SEO expert to provide a suitable initial setup and ongoing optimization mechanisms. There is a lot more to SEO. For example, for your site to be trustworthy, you must work on your brand identity, and content is a sure way to earn a brand reputation, particularly with Google.

Content is and always will be king in SEO. Dedicate yourself to creating content on this website that users will find helpful. Provide information and solutions to their problems through your published content, and you’ll see how the website and the app gain success.

Social Media

Social media is the best place to promote any product today without anyone’s help. The Meta social media network has a combined reach of 3.6 billion people – nearly half the world’s population. Ads on Facebook and the rest of the networks are accessible, so consider promoting your app this way.

Of course, you’ll need to set up a few parameters to target the audience more precisely, but if you do it right, be sure you’ll have tons of new users and thousands of downloads. If your app is valuable and famous, the news will spread instantly across the internet.

App Store Optimization

Just like SEO, there’s also ASO. ASO stands for App Store Optimization. Once your app is ready and you’re about to publish it in the app store, consider how you’ll name it and what description you’ll insert.

When a person searches for an app, they’ll see several options the store provides. These options are mainly prioritized based on keyword relevance, the name of your app, and the popularity you enjoy, among other things. Thorough research on your app’s best representation and description may show a significant difference in how the store offers it to users.

Email Marketing

A perfectly tailored email marketing can bring you amazingly positive results. Research showed that for every dollar invested in email marketing, you receive $36 back. That stands for promoting your app, too. If you have a list of contacts interested in the app, you can be sure that at least a few will download and try it. After dozens of downloads, happy users will recommend your app to their friends and family, and that’s how easily your network grows.

Tech Reviews

Engage a PR expert to locate tech reviewers to create a blog post on your mobile app. Sites like TechCrunch, TechRadar, and CNet attract thousands of eyeballs. Use tech reviewers once your mobile app has passed the MVP stage and has successfully reached your initial downloads goal. What you don’t want to do is push ahead with a review too soon, and negative feedback kills your app!


These five ways have proven to be highly effective. If you have an idea for an app, ensure you’ve already done most of the work. Hiring a development company is the easiest part, and then you can focus on promoting it. Use some or all of these points to promote your app. Understand that no one will see it without promotion, even if it is the brightest idea. That’s why this is essential.