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Salesforce vs HubSpot: Which Is the Better CRM?


Did you know that CRM as we know it started back in the 1980s thanks to Robert and Kate Kestnbaum?

Customer relationship management software was even developed a few decades ago to help businesses manage their customer relationships from one place. So if you are considering changing your current CRM software but are debating between Salesforce vs HubSpot, we are here to help you.

Keep reading to learn the top things you should keep in mind when making your final decision.


Salesforce has a few options when it comes to its plans. They have an Essentials plan that is $25 per month, per user. Keep in mind that the essential plan is fundamental, and if you need more features, their Lightning Enterprise plan is $150 per month/per user.

HubSpot also has different options when you are building your plan. Their Sales Starter plans are $25 per month. Their next plan is the Professional plan which is $80 per user per month. Finally, their largest plan is the Enterprise plan which is $120 per month and per user.

Keep in mind that with Salesforce, there are quite a few extra costs associated with it. When you know what to look for it will make it easier to choose which plan is best for your needs.


More business owners want to automate their work to free up some of their time.

Salesforce has its own artificial intelligence built in to help you work smarter vs harder. You can add on the add-in called Einstein and set it up to be completely automated. For example, you can set up processes that will take contacts from new leads to onboarded customers, plus more.

HubSpot also has a feature set for those looking for automation. This includes workflows that you can build around any company, contacts, and ticket values. You can even create “if this, then that” internal actions that make sense for your data and business.

Keep in mind that some of their automation features are only available with their Enterprise plan with HubSpot. Those automated features include recurring revenue tracking, event triggers, and predictive lead scoring.


Overall Features

For those considering Salesforce, it does offer more customization than HubSpot. The only problem is that if you are looking for extra flexibility, you will need to have specialized folks on hand to help make it work.

HubSpot, on the other hand, focuses on the user experience and user ease of use. This means that you can take care of everything on your end without calling in for help.

HubSpot’s CRM with tools to help with sales analytics, pipeline management, contact management, sales automation, etc., is considered a complete solution.

Something else that HubSpot designed was the Flywheel Methodology. This approach puts the customers right at the center of your business. It helps the business grow through the momentum created with your marketing, sales, and service teams working as one.


To get the best results out of your CRM, you want to make sure that it is at the center of your business and that everyone understands how to use your CRM of choice. Both Salesforce and HubSpot have the functionality that service, sales, and marketing teams need.

With both options, you can layer their features and plans to create the perfect mix that you need. For example, if you opt for HubSpot, you will have a consistent user experience where individual tools and data reporting are similar and work together.

Salesforce does offer more products and tools, but it comes with a cost because you have to maintain it, and it is not as easy to use and collaborate with as Hubspot’s software.


Something that you want to keep in mind is that you want the CRM that you choose to grow with you. With HubSpot, the great thing is that you can start with a free plan and then upgrade as your business grows.

For those willing to pay for enterprise functions, it will be hard to hit the ceiling because you can always scale with HubSpot.

If you choose Salesforce, you will also be able to scale and customize your CRM as needed. Salesforce is designed for huge companies that have specific niche requests. When you are looking for the best scalability, both of these options will grow with you.


With Salesforce, you will have endless customization as you grow, and with HubSpot, you will have plenty of control and flexibility that you can implement the bigger your business gets.


Using multiple tools and services can get chaotic and a bit overwhelming for you and your team. You can end up losing data, and your employees might not be as productive either if all of your tools are not well-integrated.

With HubSpot, you have over 500 integrations that are really simple to set up with other apps that you might already be using, such as Mailchimp, Slack, etc. With Salesforce, you have over 3,400 apps and integrations that you can use depending on your needs.

Feeling Like a Salesforce vs HubSpot Pro?

Now that you know more about salesforce vs Hubspot you can make an informed decision on which CRM is best for your needs.

Pretty much every business can benefit from a CRM unless your company does not have any data about their leads or customers.

Did this article help you out today? Please continue browsing our marketing category for some more informative reads.

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