Today if your business isn’t focusing on video marketing as a strategy in its online marketing campaigns, it’s missing out on customer conversions.
In this study, 92% of marketers say using video is vital in marketing.
Marketers are all about results, and this means they want conversions. Strategies like email and content marketing, social media marketing, PPC and SEO are strong contenders for the marketing dollar. Now videos play a huge role as a medium in all these channels.
There is some confusion around video marketing, so it pays to learn up as much as you can about its application and where you can use it in your business or with your customers.
5 Reasons Your Business Needs Video Marketing
When we think from a marketing perspective, we want to attract more visitors and drive website traffic. In this competitive world, sharing text and pictures is not enough to capture the visitor’s attention.
Everyone wants unique and educational content that is both incredibly engaging and emotionally powerful. Well! That’s where videos come into play.
According to the statistics, videos drive 157% more organic traffic. By creating 2 minutes of appealing and informative videos, you can encourage a viewer to respond.
So, start encouraging even the most reluctant customer to purchase from you through creating excellent explainer videos. Get help with your videos from professional website development or video production agencies.
Can Explain Everything
Another benefit that will inspire you to incorporate video in your marketing strategy is its power to explain complex concepts quickly. Around 98 % of the people say that they can understand the concepts better after watching an explainer video and make the right decision quickly.
Due to its power of explanation, 45% of the business consider adding video on their homepage. Are you also facing challenges in explaining your ideas? If yes, then start explaining your products/services in the form of animated video as it is a perfect combination of emotions, simplicity, and fun.
If we compare, the percentage of people watching videos in 2014 is 42% more than the year before, and this number will increase by 100% every year. Remember, the more people visit your website, the higher the chances to convert them into leads.
74% of the people who watch explainer videos get on the decision to purchase a product. Remember: more people land on your website and watch videos till last; you can quickly boost the revenue by converting the people from one stage to another. So, if you want to accelerate the conversion rate, start crafting an appealing product video.
Due to the high versatility of videos and the power of sharing useful information engagingly, it becomes easy to build strong reactions with the customers. The stronger the relationship is, the more they come to know about your brand. Thinking how? If you trust, your customers will act as promoters.
Around 57% of the customers say that they get more confidence in making a decision and purchasing a product after watching a video. Once you successfully create long-term reactions with your customers, you don’t need to sell your product; people will come to you automatically.
You will be surprised to know that video results have 70% more search listings on Google. Yes! You are reading it right. Video content is not only easy to search for but also helps in improving your brand visibility.
Video is not only easy to create but also can be published anywhere over the web. It would become 50x easier to rank the page on the top of Google, which includes a video.
Remember; More the shares, the better the results. So, to improve the searches by creating optimized videos. Always create exciting thumbnails, appropriate keywords, and appealing titles.
Prefer Reading- Lights, Camera, Action: The Top Video Marketing Tips Your Business Needs
The Last Say
As digital marketing is evolving continuously and the needs of people keep on updating, it is becoming challenging to keep the business on the top.
Well! There are different types of strategies that can help you enhance your marketing. But video marketing is one of the easiest and quickest ways to share information with a large audience at a single time.
Hopefully, the points mentioned above are enough to make you realize why video marketing is the need of an hour. But still, if you want to know more or have any questions, feel free to share in the comments below.