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How To Write Blog Posts Everyone Wants To Share

blog writing

Content is at the heart of getting found online, but a well-written blog post can take hours to craft.

Amateur bloggers can toil away at an article for half a day or more, and it leaves businesses wondering is the effort worth it!

Website content must deliver otherwise why commit so much time and resource to it! Blog posts must assist with the overall marketing strategy with these clear objectives:

  • Pull visitors to the website
  • Improve the domain reputation
  • Improve sales

In this article, we’re reviewing what it takes to create blog posts that audiences love enough to share with their followers.

Why Content Matters So Much

The frantic blogging activity that exists today has been driven by SEO and Google.   Where your site ranks in keyword search results is ultimately driven by search engine optimization and indexed content.

Before you publish and share your blog posts, give them the one over so they pass these requirements:

Relevant and Readable

The starting point for any content is relevancy. Knowing your site’s niche and being discerning about the content that ends up on it, insofar as it is a natural fit and up to the standard expected for your topic.

For example, BusinessBlogs is for business topics like marketing, technology, accounting, management and so on.   If we start writing blog posts on sports, or hobbies or lifestyle categories, our audience will see we’re diluting our focus. Adding content at any cost is not the goal, and when it’s off-topic, it’s a waste of time and could damage our reputation.

Our audience wants information and tips on all things business, including entrepreneurialism, innovation, cost control measures, marketing, and selling and not our thoughts on a particular sports team or the actions of a celebrity.  Put your thoughts on lifestyle and sports in posts on your social media profiles for your followers. 

Avoid Jargon That May Alienate Your Audience

When you’re creating content for your business blog, critique it for relevancy and also readability.

Is your blog post jampacked with jargon and words that have you reverting to the online dictionary every couple of sentences or is the content an easy read in layperson’s language?  It’s important to avoid using language that may alienate your targeted audience.

Remember you want them to keep coming back to your site, but they will be less inclined to do so if they can not understand your content.

Write to the English level of a young adult, and use everyday speak aka colloquial style that is used in conversation.

Before clicking the ‘publish,’ button, your blog article needs to pass the review test.

First Impressions

Is your blog post creating a good first impression?

Is this blog post or article, creating a good impression? This may seem an odd requirement, but many of readers of your blog post will be receiving their very first impression of your site and as the saying goes: the first impression counts

Clear Message

Is the content easy to read, and does it provide a clear message?

To appeal to a broad audience, you need to dumb down your content, so laypersons understand your message. There is nothing to be gained from alienating potential customers. Write so a 13-year-old can easier understand your content.

The topic is not likely to interest persons of that age but using the vocabulary level of a young person is inclusive, not exclusive! Your goal is to get your content shared by your readers.

You want every reader to click on the share to Facebook, Twitter and so on to drive more visitors to your website via your blog content.

Structure

The structure is how you present your content and your time will be reduced when you stay true to the structure of an opening, body and close.

Opening

The introduction, body and close give you the blog writer the structure to ensure you’ve delivered the message.

With so little time, visitors may want to just read three minutes of your article. Therefore, the introduction needs to succinctly deliver enough insight, so the reader wants to continue reading more and ideally the whole post until the end.

Body

The body will provide the detail, including the argument or statements, supporting evidence and opinions.

Close

The summary will confirm what the reader knows from reading the blog post. The summary doesn’t introduce new material; however, this is not strictly followed as it’s wise to suggest further reading material to continue their journey on your site.

Is Neil Patel the ultimate blogger?

Arguably Neil Patel the blogger to follow to improve your content writing. His content is easy to read, always stays on topic with a clear message and he delivers on value with lots of valuable tips that also include amazing visuals like this guide to writing blog posts.

Summary

There is so much to learn with blogging, and this post just scrapes the surface with some tips to speed up the time taken to get your thoughts onto your blog and shared with your intended audience.

BusinessBlogs is the popular online Hub for quality business articles. We publish unique articles and share them with our social followers. Read more on our 'About' page https://businessblogshub.com/about/

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