Content is at the heart of getting found online, but a well-written blog post can take hours to craft.
Amateur bloggers can toil away at an article for half a day or more, and it leaves businesses wondering if the effort is worth it!
Website content must deliver measurable results from a business owner’s perspective; otherwise, why commit so much time and resource to it!
So, where can blogging provide value? Google loves content; therefore, blog posts can be used as an SEO marketing strategy. Writing and sharing unique content can grow a business’s reputation as a trusted authority or subject matter expert. There are many surprising ways blogging can be a part of marketing too.
- Share knowledge of new products, or systems
- Provide reviews of existing service providers or products
This article reviews what it takes to create blog posts that audiences love enough to share with their followers.
Why Content Matters So Much
The frantic blogging activity that exists today has been driven by SEO and Google. Where your site ranks in keyword search results is ultimately driven by search engine optimization and indexed content.
Before you publish and share your blog posts, give them the one over so they pass these requirements:
Relevant and Readable
The starting point for any content is relevancy. Knowing your site’s niche and being discerning about the content that ends up on it is a natural fit and up to the standard expected for your topic.
For example, BusinessBlogs is for business topics like marketing, technology, accounting, management, etc. If we start writing blog posts on sports, hobbies, or lifestyle categories, our audience will see we’re diluting our focus. Adding content at any cost is not the goal, and when it’s off-topic, it’s a waste of time and could damage our reputation.
Our audience wants information and tips on business, including entrepreneurialism, innovation, cost control measures, marketing, and selling, and not our thoughts on a particular sports team or a celebrity’s actions. Put your thoughts on lifestyle and sports in posts on your social media profiles for your followers.
Avoid Jargon That May Alienate Your Audience
When you’re creating content for your business blog, critique it for relevancy and readability.
Is your blog post jampacked with jargon and words that have you reverting to the online dictionary every couple of sentences, or is the content an easy read in layperson’s language? It’s important to avoid using language that may alienate your targeted audience.
Remember you want them to keep coming back to your site, but they will be less inclined to do so if they can not understand your content.
Write to the English level of a young adult, and use everyday speak, aka colloquial style used in conversation.
Before clicking the ‘publish,’ button, your blog article needs to pass the review test.
Is your blog post creating an excellent first impression?
Is this blog post or article creating a good impression? This may seem an odd requirement, but many readers of your blog post will be receiving their very first impression of your site, and as the saying goes: the first impression counts
Is the content easy to read, and does it provide a clear message?
To appeal to a broad audience, you need to dumb down your content so laypersons understand your message. There is nothing to be gained from alienating potential customers. Write so a 13-year-old can easier appreciate your content.
The topic is not likely to interest persons of that age, but using a young person’s vocabulary level is inclusive, not exclusive! Your goal is to get your content shared by your readers.
You want every reader to click on the share on Facebook and Twitter and drive more visitors to your website via your blog content.
The structure is how you present your content, and your time will be reduced when you stay true to the design of an opening, body, and close.
The introduction, body, and close give the blog writer the structure to ensure you’ve delivered the message.
Visitors may want to just read three minutes of your article with so little time. Therefore, the introduction needs to succinctly deliver enough insight so the reader wants to continue reading more and, ideally, the whole post until the end.
The body will provide the detail, including the argument or statements, supporting evidence, and opinions.
The summary will confirm what the reader knows from reading the blog post. The synopsis doesn’t introduce new material; however, this is not strictly followed as it’s wise to suggest additional reading material to continue their journey on your site.
Is Neil Patel the ultimate blogger?
Arguably Neil Patel is the blogger to follow to improve your content writing. His content is easy to read, always stays on topic with a clear message, and he delivers on value with lots of valuable tips that also include amazing visuals like this guide to writing blog posts.
There is so much to learn with blogging, and this post just scrapes the surface with some tips to speed up the time taken to get your thoughts onto your blog and share them with your intended audience.