When your business is in a highly competitive industry, it can be difficult to get your high-quality products or services found online. A healthy digital marketing and advertising budget will definitely help but it’s a short term approach. Your business will also need an SEO strategy and commit to generating the right type of content.
You may like to do a lot of the SEO campaign work inhouse and also use experts to position your business for the more strategic work like geolocation targeting.
This article will provide tips on what you can do for your SEO campaign to assist your expert provider. Your focus will be on using your knowledge to create well-written content and work on keyword optimisation to boost rankings so your business can beat the competition and come out on top.
Boost E.A.T Score
When it comes to creating the perfect experience for audiences with your start-up, it is important to boost your website’s score under the E.A.T metric.
With expertise, authoritativeness, and trustworthiness being a key part to reaching page one of Google, you can better your ranking and the experience you are providing to your customer by generating well-researched content relevant to the content to your industry. This is key to boosting your ranking on Google and helping to compete against competitors in the industry.
Organic Search Is The Majority Of Online Traffic
Organic search is a huge proportion of search traffic, and therefore SEO is better suited to drive traffic in the long term. Though PPC is beneficial in the short term, reaching the top of page one through a successful SEO campaign can provide long-lasting results.
Though it does take longer to gain a significant amount of organic search with an SEO campaign, the leads that come through are oftentimes a higher quality helping to boost sales in the long term.
Local SEO Increases Conversions
Local SEO is yet another way to capture as much organic traffic as possible as you will then appear for location keywords and “near me” keywords. This is great for companies in the local area looking to rank for voice search as this will aid them in appearing on Google maps and other platforms.
This can then be linked to a fully optimised Google My Business platform, providing customers with directions, a website link and even images to show your business in the best light possible, helping to increase footfall and the potential for more sales.
The more organic traffic your website has coming to it, the more likely you are to see your website rankings improving. Though it will take time to reach page one naturally, this will benefit you in the long term as many potential customers do not click past the first page when looking for a business to use.
Updated Content Is Great For Business
Content is king in any form of marketing and should not be ignored. Whether this is the process of re-optimising older web pages to modernise the content or looking to create brand new pages, this can have the best possible results for your business and help improve rankings. New or refreshed content will not only help to boost your websites E.A.T score but it will help to increase session time as well as site navigation, which can all help SERP ranking over time. Though this can change depending on your industry or the quality of the content, it can have amazing results if implemented correctly.
The better the content is written, the more authority you will be seen to have. Therefore you will begin to rank above larger corporations. This is great for businesses as you can then showcase your expertise and build trust between you and your target audience, making this the perfect option for you.
Whether you are looking to completely revamp your website shortly or you are in the process of planning the perfect SEO campaign to boost your online visibility and increase the traffic to your business, SEO can help to put you above your competitors with long-lasting results.