The conversion rate is defined as the action taken by an audience on your website or in your marketing campaigns. Understanding how well your website and marketing strategies convert is helpful for lead generation and getting more sales.
Conversion rate can be monitored and used for various reasons on your website or blog. Whether it’s how many users click a button, read an article, or order a product, conversion rate simply describes how well your website encourages your audience to do precisely what you want them to.
Therefore optimizing the conversion rate is the one way to grow your audience, i.e., community and your business. The excellent news is that conversion rate optimization is the same for all online businesses, whether coaching or consulting, or an online store.
So, how can you do it? How can you ensure that potential clients, readers, or customers take the exact action you want on your website or blog?
We’ve compiled some tips to help you optimize your conversion rates and grow your business.
1. Make the desired action clear
If you want someone to sign up for a newsletter or click “read more,” tell them! This can be as simple as an arrow with text enticing your reader to take the desired action by pointing it out to them.
Don’t rely on chance to guide your reader to the end zone! Be sure that the place where your reader should take this desired action – be it a specific link, special product deal, or special newsletter, stands out from other options they may have on your site. This will help you improve your conversion rates, but it will help you conduct research on what works and what doesn’t on your website.
2. Entice them with a reward
Your audience is much more likely to take your desired action if there is something in it for them.
For example, offering a free product sample when someone subscribes to your newsletter. Plus, high-quality blog content will attract more site visitors, improve your visitors’ session times and help your readers live their best lives on your blog.
Having a clear and obviously stated reward stating how taking action YOU want them to take will help THEM will put you miles ahead of your competition in the world of conversion rates.
This will also help you establish trust and rapport with your audience, encouraging them to recognize you as a quality brand that offers them content worth buying, reading, or otherwise investing in.
3. Have an easy-to-navigate site
The first step of leading a potential client, reader, or customer to take the action you want on your website is getting them to stay on your website when they visit it.
If they are immediately overwhelmed by poor design, an overload of information, or blurry images and navigate away, the chances of taking your desired action are zero. Ensuring that your website loads quickly, is inviting and clean, and is easy to navigate, you rapidly increase your chances of success with potential clients and amazing conversion rates.
Think of it as people entering a building and entering a raffle: If people never enter the building or enter and immediately turn around and leave, they cannot enter your raffle. Invite them in, get them to stay, guide them to your booth, and BOOM! You’ve made your first sale.
4. Remember that change does not happen overnight
Optimizing conversion rates involves plenty of trial and error with design choices, wording, and product placement, but it’s important not to rule out any method too quickly.
Depending on your business’s size, you may want to allow a few days to weeks to test the variables you’ve changed on your website and how they impact your conversion rates.
Changing things around too fast may hurt your conversion rates by overwhelming your audience with rapid changes, leading to unfamiliarity with your brand. Besides, it’s important not to lose hope if your methods do not work immediately. Staying positive throughout the process of testing new ideas is essential, as well.
5. Make your desired actions realistic
While many things are possible with great advertising, it’s important to make sure your desired conversion action is realistic.
Expect your readers to spend thousands of dollars on a mediocre product within the first five minutes of visiting your site. You’re not likely to find much conversion rate success unless your brand is already established. However, starting small with things such as newsletter signups or inexpensive products is a great way to build a relationship with your audience. Eventually, you can achieve those more prominent, rewarding desired actions on your website.
In other words, starting small and working your way up is an excellent strategy for minimizing loss and seeing results quickly while not scaring potential customers away with intimidating requests.
By applying these strategies to your online store or website, you can grow your business quickly and sustainably using conversion rate monitoring.
It’s important to remember that if your reader has found your site in the first place, something has led them there.
What was it? Maybe it was a great promotional video or a client testimonial, or sharing a blog post. Focus on the metrics so you can do more of it.
Do you plan on utilizing conversion rate optimization to grow your business? Do you have experience with it in the past? If so, what has worked for you? What hasn’t it? Share your tips with other readers to support other content creators in their journeys to optimizing their websites for commercial success.
Samantha Wallace is a veteran tech writer and editor who has worked in several eCommerce companies. She has been covering technology online for over five years. She is the Content Advocate for Greenwingtechnology.com.