When it comes to understanding what is going wrong with your website, there are a few factors you have to consider. If you are getting plenty of visitors, but very few are coming back, you may have to think twice about the content that you are putting up. But if no one is even arriving, it means that no one knows about your site or what it is offering. That is when you need to start worrying about lead generation and how it relates to search engine optimization. Here are five lead generation tips that should help all SEO beginners.
1. Offer Incentives
If you want people to sign up for a mailing list, or to follow your Twitter account, make sure you are offering some incentive in return. Maybe a discount or coupon for the store, or some free content that was behind a paywall. By adding incentives, you will encourage more to sign up for your mailing lists.
2. Add Business Blogs
Even if you are selling items or services through your site, having a blog is an integral part of keeping people interested. Business blogs are terrific because they offer the opportunity to educate your audience and get more people onto your site.
If you are writing unique content about relevant topics your site will become a resource on these matters, which means your ranking on Google is boosted. If you need more help with SEO and getting your ranking up, look to Brad Smeltz and his SEO tips.
3. Use Social Media
Being able to use social media to get your site off the ground is a terrific idea. Each time you are putting up something on the site, make sure it is being widely shared on social media accounts. It is also a good idea to interact with people on these accounts. More engagement means more people interested in your site and company, which means more site visitors.
4. Website Remodel
If your site is confusing, dull or inundated with information, you may need to make some changes. Websites can swing in both extremes, where they either have too little or too much information. Find a happy medium, and make sure your site looks and feels like it is being regularly updated. Ensure it is loading quickly and properly on both desktop and mobile browsers, as so many people now use their mobiles to access the internet.
5. Test Different Marketing Techniques
If you have learned about a new marketing technique and you believe it could help your site immensely, you have to ensure that you are testing this technique thoroughly. Whether it is through A/B tests, tracking click through rates, or with other tests, the more feedback that you are getting the better.
Lead generation is not a huge challenge when you get the hang of it, and it will elevate your site and business to whole new levels. It is just about ensuring that you are doing the right things and making the most of your resources.