Building website traffic is an ongoing challenge for pretty much all business websites and blogs. Nowadays the focus is on online sales, visitors and search rank. Businesses realise they need expert SEO services that include strategies such as: audits, keywords, content, backlinks, etc. on an ongoing basis which is a sizeable investment. For startups the investment might be cost prohibitive so if you’re considering a new blog or want to take some immediate action to improve your website’s rank there are actions you can take to work on your SEO:
1. Focused Content
It is estimated that there are hundreds of millions of blogs on the internet. Understandably, that makes it difficult for newer blogs to find followers and gain traction on the internet. One of the keys to doing this is to blog highly specific content. New bloggers, in their eagerness to attract more people, generally make the mistake of going in the opposite direction. This makes it even more difficult for them to build blog traffic.
Rather than try to bundle all of your ideas and interests into your blog, it is important to pick one. Use your best idea for content that is fresh and new and stick with that. Keep in mind that even a very small subsection of internet users could be a large number of people. By having your content focused on their specific perspective, you are also more likely to build their loyalty.
2. Appealing Site
People on the internet are snobs. Don’t focus too much on the writing and forget how the rest of your site works. Clean graphics, plenty of images, and an easy-to-use interface is critical. Invest the time to make a website worthy of your blog content that will attract visitors rather than annoy or repel them.
3. Effective Keywords
You know keywords are important but it isn’t the number of keywords, it’s how you use them. You need to focus your keywords in the same way you focus your blog content. Pick your keywords carefully, make sure they relate to your target audience, and don’t try to stuff numerous keywords onto every page and post. Keep in mind your potential blog readers might not use the same keywords to search that you would. Even subtle differences like “ladies” instead of “women” could reduce the effectiveness of your keyword strategy. Do your research to see which keywords would work best for your content.
4. Unique Voice
There is no point in people visiting your site unless you have something interesting to say. Make sure you are providing interesting content they can’t find elsewhere. Your blog should have a personality and provide meaningful information and insights. Think about what you would want to see and read if you were visiting your website. Cheap clickbait may temporarily attract visitors but will quickly result in lower search engine rankings. Attracting visitors simply the first step. Make sure you have enough to entertain visitors once they arrive.
5. Cross Links
No website is an island. In order to improve your search engine rankings, you’ll want to link back to other websites. Cross reference back to other blogs on your own site, as well. You want to add the cross links to improve your rankings but they should also tie in to be helpful to your site visitors.
Building blog traffic takes a considerable amount of work and effort in the area of ecommerce marketing. While you are waiting for your site to build a following, you will have more time to amass more blog articles and other site content to make the site more appealing.