Ranking well in search engines is a priority for most businesses and it all starts with the build of a SEO friendly website. Only the best SEO friendly pages are ranked in top position in the search engine pages like Google and Bing, so along with a website, also start a blog and commit to placing high quality content on it regularly. This article is going to explain the strategy to use to make your blog SEO friendly, including: how to select keywords, the ideal length a blog article or post and whether to include links or not. These tips have come from Torc Web Design, a SEO Ireland agency who know their stuff so read on!
Select the Most Effective Keywords
Keywords are the most powerful armor for making the content SEO friendly. It is the keywords through which the search engines crawl and rand your page. Therefore, you need to select the keywords for your blog content very wisely. There are several tips you must follow to select keywords:
- Turn on to social media platforms to pick the most effective keywords. There you can find out the frequently used keywords by the users and you can use the same keywords in your content to make them searchable.
- To stay ahead of your competition in the search engine rank, focus on your competitions what they are using.
- Plan and build a list of effective keywords
- Monitor the rank using some keywords and if they are not effective then use new keywords.
- You can also use tools to search for relevant keywords. Tools like Google Trends and SEMrush helps you to find relevant keywords.
- After you have a list of keywords, plug them in to keywords research tools like Google Planner, and Moz’s Keyword Explorer.
Use the Keywords in Wisely in the Content
Once you have a list of useful and effective keywords, the next step is to integrate the keywords into the content. You can’t just use the keywords haphazardly in the content. You must prepare a plan to use them wisely so that they are easily read by search engines. Therefore, you must use them in the title, heading and subheading, image, content and meta description. But at the same time ensure that you don’t spoil the quality of the content. Make sure keywords are not overused and in the wrong context which may hinder with the quality of the content.
Keep your keyword density around 2% to 4 % in a single post. Rather focus on developing an informative and engaging blogs with few keywords to attract readers.
Upload Impressive Content
You can definitely pull readers to your blog through effective SEO, but they can only stay or revisit your blog if they find it interesting and informative. It is rightly said that in the world internet content is king. If you upload poor content, you will not have regular visitor and your traffic will go down.
Therefore, the content should not only be SEO friendly but also informative and engaging. The readers will only come back to your website if they find your content helpful and interesting. Readers look for valuable information from blogs rather than junk. So, you must edit and check all the content that goes online.
It is a great idea to link your blog to other relevant articles and blogs. Not just any other blog but the one which is relevant and connect with your blog topic. But you must select these links wisely. Consider the links that are from an official and reputed website. In this way you would be helping you as well as your reader. Reader would get the opportunity to read additional information on the topic from the links and your blog will better ranked by the search engines.
Go for long Posts
Many people believe that short posts are better ranked by the search engines. But actually a longer post with more valuable information is ranked on top position by the search engines. So, plan the length of the post wisely. Plan for longer and in-depth blog posts rather than short ones. It has been found that in the top search engine results, the 10th position is occupied by the 400 and less words article whereas the top position is taken by long article or blog posts.
The only drawback about the long article is that readers lose interest while going through a lengthy article. So, you must ensure that the content is scanable and readable. Instead of one long sentence, write two short sentences. And restrict your paragraph to maximum 2 to 3 sentences.
Consider Tools & Plugins
Google like tools and plugins a lot and rank those blogs better in the search result. It is recommended to choose the platforms that support the plugins and tools. Most of the bloggers go for WordPress nowadays as it use to use and have a professional look and feel. Moreover, it offers a lot of options for plugins, and widgets. It also provides various themes to make your blog more vibrant and impressive. And the best part is that it is available for free. However, you can purchase the advance platform for better themes and features. Maintaining, uploading and editing content is easy in WordPress like no other.