If you run a small business, you may be wondering whether or not starting a business blog will be worth the time and effort. Blogging can provide your business with a range of advantages, including better search engine optimization for your business website, better relationships with your customers, and can even bring in extra revenue. If you’re still on the fence about starting a blog for your small business, we’ve put together a list of reasons why you definitely should.
If you haven’t researched how to build a blog, you better begin the process because you may be missing out on the opportunity to jump start your business’s online growth. Starting a business blog can help to improve your SEO, in both general and local search engine rankings.
Search engine crawlers love quality content, and if you build a blog which provides your customers with interesting and educating information, you’ll definitely see an increase in favorability from Google and other search engines towards your site. After all, search engines love fresh content – and what better way to provide it than with a blog that is updated regularly and consistently?
Better Customer Relations
Good customer service involves providing your customers with answers to their problems. Although you can do this via a customer service helpline, a web chat feature or even an FAQ page, starting a business blog is seriously going the extra mile to help your customers out – and you will be rewarded for it. Blogging also allows you to better connect with the visitors to your site.
This can be achieved by encouraging your visitors to comment at the end of your blog posts, which can be a fantastic way of gaining valuable feedback and an insight into the likes and dislikes of your customer base.
Become an Industry Expert
Blogging helps you to gain the edge over the competition and establish your business as a leader and expert in your industry. No matter how small your business is, providing quality and informational blog posts is a great way to showcase your expert knowledge on the industry and related subject matter, providing you with a way to gain trust and respect from your customers.
Over time, a successful business blog can make you the go-to resource for information and advice. This is especially important for smaller businesses who are up against some big competition.
Bring in More Income
A blog can be the perfect opportunity to bring in even more profit to your business. When you post engaging and interesting blog posts, they can increase the amount of stay time per visitor on your site, and even encourage new visitors to look around and buy a product or service from you. Not only that, but you can use your blog posts to promote the products which you sell. Adding digital products to your blog such as eBooks or paid newsletters are also great ways to use your business blog to generate even more revenue.
Are you sold yet? Starting a business blog could possibly be one of the best moves that you ever make as a business owner. Even if you’ve never blogged before, you can learn how to build a blog and maintain it in no time.