A great example on why you should never build your business on another businesses data

GDPR and marketersWhen a business creates a product off data that they do not directly control or own then that business runs the risk of being at the whim of the data owner.

This article provides a fantastic case study to prove this point.

Twitter settles dispute with Aussie entrepreneur over data access

Although Twitter contends that individual users retain intellectual ownership over their tweets, the company has moved aggressively to block some firms from profiting off of its data.
PeopleBrowsr had been purchasing data from Twitter directly, rather than through a reseller, on a month-to-month basis before Twitter sought to end the arrangement last July.

Now they have to work out – and fast – if they can rebuild their business or trash it.

Read article here

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