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Social media has become an integral part of businesses and marketing strategies. But let’s accept it social media marketing is a hard work to accomplish. With more than 500 million updates per day on Twitter alone, it’s a challenging task for marketers to keep track of what’s happening in the social sphere.
If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
In this age of consumerism and abundance of choices for every product, the customer is king. Keeping a customer happy, and having them return with repeat orders, is a necessity for businesses to be sustained.
In this fast-paced world it seems there are constantly more things to do and less time to do them in. If can feel as though you’re juggling 100 balls in the air and praying you don’t have to catch them all at the same time.
Everyone is aware of the power of the social media and the impact this is having on online reputation management of New Zealand businesses. Every business needs to have an online presence and having a social networking strategy in place is essential.
We all keep bumping into them, don’t we? What’s worse is that we can’t always (or rarely, if ever) speak our mind about them. And yet here we are, stuck with a client that simply doesn’t get it.
Customer loyalty can be difficult to put a price on as it often seems intangible. Small and large scale businesses are finding out that you can put a number on your Online Reputation.
With the explosion in popularity of social media sites – online brand reputation management is an absolute must. If you are a New Zealand Business and you haven’t ever conducted an online brand reputation audit before, then take a moment to read this article and then give it a go.
Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:
Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.
Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.
Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.