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Tag Archives | business strategy

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Surfing the Social Media Whirlpool with Dashboards

Social media has become an integral part of businesses and marketing strategies. But let’s accept it social media marketing is a hard work to accomplish. With more than 500 million updates per day on Twitter alone, it’s a challenging task for marketers to keep track of what’s happening in the social sphere.

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myth

Online Reputation Myths

Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:

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Develop your Online Reputation Management Strategy

Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.

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Hand over keyboard

A Good Reputation is Worth its Weight in Gold

Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.

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whittakers

What is a Brand Reputation

Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.

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