Tag Archives | business strategy


Surfing the Social Media Whirlpool with Dashboards

Social media has become an integral part of businesses and marketing strategies. But let’s accept it social media marketing is a hard work to accomplish. With more than 500 million updates per day on Twitter alone, it’s a challenging task for marketers to keep track of what’s happening in the social sphere.

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Online Reputation Myths

Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:

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What is a Brand Reputation

Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.

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