A disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. Understanding engagement measures…
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Tag Archive | "Social Media"
Designing Social Media Engagement Programs
Posted on 01 February 2011.
Posted in Featured, Social MediaComments (0)
Who Owns Social Media And Why It Should Not Be You
Posted on 19 October 2010.
Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization.
Posted in Social MediaComments (0)
Is Social Media The New Marketing Mantra Or Just A Fad
Posted on 01 September 2010.
People adapting to social media sites in such exponential numbers indicates the shift to the way people want to interact and initiate any conversation or deal, make friends …
Posted in Social MediaComments (1)
Balancing the Sales Push and Your Personality
Posted on 26 July 2010.
So many businesses make the mistake of joining social media sites, creating blogs or send spam to your emails to try and shove their products down your throat.
Posted in Social MediaComments (1)
Social Media is a relentless taskmaster: Why and how to regain control
Posted on 20 July 2010.
Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting — even for a moment.
Posted in Social MediaComments (3)
Three Models For Online Communities And How To Tell The Difference
Posted on 14 July 2010.
Online community is like world peace – everyone thinks it is a good idea but it means something different to each person.
Posted in Social MediaComments (5)
The Role Of Social Engineering In Social Media
Posted on 13 July 2010.
What do Disney World and social media have in common? The answer to the question is social engineering.
Posted in Social MediaComments (1)
Designing Web-Based Communities for Professionals
Posted on 09 July 2010.
Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable interface that enables professionals to focus on engagement.
Posted in Social MediaComments (2)
Write a Better Blog in 10 Easy Steps
Posted on 25 June 2010.
At a BlogHer conference I attended awhile back, I met some people from Yahoo! Shine, which is the online destination for women looking for the latest information and advice from experts and the community.
Posted in Social MediaComments (0)
Social Media Circle of Trust (or “Find Out What Customers Are Saying About You”)
Posted on 25 June 2010.
Social media is becoming a huge tool for businesses and how they promote their company and brand. Many small businesses are still not using sites like Twitter, Facebook etc. because they don’t think it would benefit them.
Posted in Social MediaComments (0)
The Do’s & Dont’s for Using Twitter and LinkedIn Together
Posted on 24 June 2010.
LinkedIn and Twitter recently announced that users who have profiles on both social networks will now have the option of pushing LinkedIn status updates out to a Twitter account or pulling tweets into a professional profile.
Posted in Social MediaComments (2)
How the Social Web Came to Be – Part 1
Posted on 24 June 2010.
A very good slide presentation by Trebor Scholz on how the Social Web originated.
Posted in Social MediaComments (1)
You May Not Be My Online Friend – But You Influence Me
Posted on 21 June 2010.
I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online.
Posted in Social MediaComments (0)
The Social Enterprise Fail Whale
Posted on 18 June 2010.
Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality” identifying the direction enterprise social software will take in the coming year. Their top 5 predictions are:
Posted in Social MediaComments (0)
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