Tag Archives | Social Media

Tips for Reputation Management In Social Media

Should your business be using social networks to promote your social media marketing strategies and how will your reputation management NZ be affected. Many businesses have shied away from using Social Media because they are worried about potentially negative results and they fear that users will have a free rein and make a negative impact on the networks.

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How can social media help to build brand loyalty?

The use of social media in digital marketing is nothing new. However, many businesses are only just opening themselves up to its power. In fact, small business owners are still pretty slow on the uptake when it comes to using Facebook, Twitter and the many other social networking sites out there.

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How marketing has changed in the digital age

Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?

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The Online Addition

Nowadays the real world translates into the virtual global maze of networks. Since I’ve started tweeting there’s a whole new dimension to being online for me. Compared to facebook I find tweeting more fun and the interaction immediate. (No games and gazillion quizzes to do.)

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Posted in New Zealand, Social Media 0 Comments

Social Media Networking 101

Recently, I attended my first ever social media networking (SM) event. I checked out Social Media Day 2011 at the Tattoo Rock Parlour. Since I am new to social media as part of my communication, branding and networking strategy, I figured this would be a good opportunity to meet some amazing SM people, and learn a bit more about how I can leverage SM.

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Writing Blogs – Make it Scannable

According to useit.com only 16% of people read web sites word for word. So once we know this – how should this affect how we write a blog article, how can we get our point or message across via our article. The answer is make it scannable. Online, most people read by scanning the page for individual words or phrases, headings and other visual cues. Reading from a screen is more tiring and about 25% slower than reading from paper – so scanning becomes a technique that many readers use.

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