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When a business creates a product off data that they do not directly control or own then that business runs the risk of being at the whim of the data owner.

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I doubt Annah Stretton would show such disrespect to post this on FB on the same day. At a guess its a 20 something “socail media expert” they employed who knows nothing of WAR and sacrifice.

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It seems Facebook is ramping up the algorithm that injects ads into Facebook users feeds to such a degree that people are starting to get upset and boycott the very businesses which are using these services from Facebook.

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The use of social media in digital marketing is nothing new. However, many businesses are only just opening themselves up to its power. In fact, small business owners are still pretty slow on the uptake when it comes to using Facebook, Twitter and the many other social networking sites out there.

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It was back in 2009 that I was introduced to Twitter along with blogging, Linkedin, Facebook and others as a tool that a business should be using.

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Many experts recommend that businesses have a presence of some sort on social media sites such as Twitter or Facebook.

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Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?

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It’s not surprising business people are confused by Social Media. It’s been thrust upon us and heralded by some as the only way to communicate and the demise of traditional media.

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If you’re a fan of Gawker or Jezebel you will no doubt have read the articles on Michael Brutsch who was publicly outed as the infamous VIOLENTACREZ – the number 1 troll on Reddit.com.

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Nowadays the real world translates into the virtual global maze of networks. Since I’ve started tweeting there’s a whole new dimension to being online for me. Compared to facebook I find tweeting more fun and the interaction immediate. (No games and gazillion quizzes to do.)

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If you are on Facebook you might have noticed invitations from your friends to join “Klout”.

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Recently, I attended my first ever social media networking (SM) event. I checked out Social Media Day 2011 at the Tattoo Rock Parlour. Since I am new to social media as part of my communication, branding and networking strategy, I figured this would be a good opportunity to meet some amazing SM people, and learn a bit more about how I can leverage SM.

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I must take a screen dump of my inbox and send it to Zuck so he can count how many Facebook emails I receive a week telling me what a loser I am for not hanging out on Facebook. I might as well send the same screen dump to the masters of Linked In for they surely do use email just to tell me about the latest gossip.

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According to useit.com only 16% of people read web sites word for word. So once we know this – how should this affect how we write a blog article, how can we get our point or message across via our article. The answer is make it scannable. Online, most people read by scanning the page for individual words or phrases, headings and other visual cues. Reading from a screen is more tiring and about 25% slower than reading from paper – so scanning becomes a technique that many readers use.

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A disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. Understanding engagement measures…

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Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization.

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People adapting to social media sites in such exponential numbers indicates the shift to the way people want to interact and initiate any conversation or deal, make friends …

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So many businesses make the mistake of joining social media sites, creating blogs or send spam to your emails to try and shove their products down your throat.

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