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Functional Parameters for Entrepreneurial Success

The road to entrepreneurial success is often challenging but very rewarding. Developing the right attitude, setting goals, planning and working hard are all essential aspects of being successful. Enjoying what you do will ensure that you gain a personal sense of fulfillment from your business.

success

successThe road to entrepreneurial success is often challenging but very rewarding. Developing the right attitude, setting goals, planning and working hard are all essential aspects of being successful. Enjoying what you do will ensure that you gain a personal sense of fulfillment from your business.

Passion

If you are not passionate about the business you are involved in, it will be much harder for you to succeed. Your attitude will compromise your optimism and positivity and this will reflect in how you manage your business. Along with enjoying what you do, you also need to be serious about your business. This involves believing in your vision and goals.

Without a serious approach, you may be easily distracted and lose the focus you need to remain motivated each day. Regardless of whether you work from home or a commercial building you need to maintain professionalism.

Tips for Entrepreneurial Success

  • Business planning is essential because it will help you to evaluate various factors that affect your business and gather information that is necessary for keeping track of your progress. Your business plan will contain your goals and the steps that you need to take in order to achieve them. A plan enables you to make progress and assess the success of your venture according to the goals that have been set.
  • The survival of a business bases on cash flow. Without adequate funds, you will not be able to run your business effectively. But you must be cautious in order regulate cash flows from funds because It’ll somehow bring you in debt state, so you also must be aware of getting rid of debt. Read more about national debt relief to enhance your knowledge. Cash flow is necessary for making purchases, paying for services, marketing and maintaining your premises as well as earning your owning income. This is why it is important for all entrepreneurs to manage their resources effectively.
  • You need to be able to manage your income and expenses properly to avoid compromising your cash flow. Your customers are a priority and you should spare no effort in ensuring that they enjoy the experience of buying your products or using your services.
  • All your business activities should base on satisfying your customers and fulfilling their needs. You need to be aware of who your customers are and what they want. Market your business aggressively through effective communication that aims at convincing your customers that they need what you are selling.
  • In order for you to make actual sales, people need to know who you are and what you offer. Promote your business by taking advantage of cost effective marketing tools such as the internet. Remember that the first impression you make is important.
  • Maintain a professional attitude throughout and strive to create positive and credible image.
  • Make an effort to know your customers through personalized attention especially if you have a small business. This will let your customers know that you are interested in their needs through constant interaction.

If you require a team to help you build your business, make sure you select individuals who will make an active contribution to your success. If you make any mistakes along the way learn from them and move on. Strive to keep your expenses lower than your income.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

marketing statistics

Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

talking marketing strategy

talking marketing strategyNot too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

person spraying

person sprayingIn today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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