You may think advertising and customer loyalty are incongruent and shouldn’t be used in the same sentence. However, times have changed, and genuine and trustworthy advertising...
Did you know companies compete for customer business via Google reviews? No longer can your company just focus on page one search results, it must acquire...
Statistics indicate that businesses generate most of their sales through their existing customers. Even more striking is the fact that it is significantly more expensive to...
Brand loyalty is a major factor in customer retention; in fact, customers who feel emotionally connected to a brand will stay with a brand longer than...
Customer retention is one of the most vital investments for IT companies. The goal is simple: to keep as many customers on board as possible. However,...
Growing your business is not all about getting new customers through the door. Return customers are also critical, and they can make up the largest portion...
Using a vanity number is one of the oldest marketing techniques for business owners. Vanity phone numbers are essentially phone numbers that are repetitive or easy...
Not only are customers always right, they always know best about your product or service. At the end of the day, customers are what drives the...
Your company has developed a new product and your marketing team is trying to sell as many items as possible through the company’s website. The product...
Do you own a brick and mortar store? Are you worried about your online competition? It's a valid concern. In June 2016, the Wall Street Journal...
