Using a vanity number is one of the oldest marketing techniques for business owners. Vanity phone numbers are essentially phone numbers that are repetitive or easy to remember. These numbers are often toll-free and the numbers can be used to form words. Pizza restaurants, for example, can use a phone number like 1-800-PIZZA to ensure […]
Tag Archives | customer retention
Not only are customers always right, they always know best in regards to your product or service. At the end of the day, customers are what drive the value, benefit, and worthiness of not only your product or service, but your overall brand. Knowing what pleases your customers, what they like, and what satisfies their […]
Your company has developed a new product and your marketing team is trying to sell as many items as possible through the company’s website. The product does not sell as you expected, and this leads to one of the team members raising an idea… ‘What if we offer coupon codes to reduce the purchase price […]
Do you own a brick and mortar store? Are you worried about your online competition? It’s a valid concern. In June 2016, the Wall Street Journal reported over 50 percent of surveyed consumers bought more online than in physical stores. Amazon, the leader in e-commerce, accounted for 60 percent of total online sales growth in […]
Having worked in retail for years and having the importance of good customer service being drilled into me I found it satisfying and very disappointing when I went on a shopping trip with my wife to look at things we will need for our baby.
Ok – a strange title for an article however an important statistic to remember. Especially if you have the desire to become the best at what you do and shine above your competition.
Why do buyers often introduce ‘irritants’ like arranging for your competitors to be visiting them just before or after you so you pass in reception, or saying they just had a comparative quote 10% lower than yours?
Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a new customer?
The other day I hired a bow tie from a small, independent suit hire shop in Auckland. It was a small purchase, potentially the smallest transaction they processed all week but I walked away from the transaction as a very satisfied customer.
The best way to keep customers is to give them a product they want or need, can use, and that they can get help with when they need it.
Keeping your existing customers happy is vital as a happy customer will refer new customers to you and generally its far easier to up-sell to your existing customers.