I was speaking to an old mentor the other day, who reminded me of something very important. He recently had to let go of employee that wasn’t meeting expectations. He didn’t go into much detail, but said: “Sometimes people don’t do things wrong, but focus on the wrong things.” I recently realized that this analogy […]
Social media platforms are great places to find your audience. However, you need to understand the tricks and best ways of locating your target audience on them. It can be quite overwhelming if you are not prepared to handle the dynamics of social media. Most particularly, just focus on the social media platforms that suit […]
Depending on the type of startup you have, its social media presence may only be a minor part of the business makeup. However, what you may not realize is that social media could be a worthy platform used to gain momentum that makes venture capitalists take notice. It Could Demonstrate How You Praise Free Speech […]
Social media is one of the most popular Internet inventions that has the potential to cause massive division. Many people find great success with it and others struggle to use it effectively and therefore avoid it at all costs. Regardless of how you feel about social media, it’s here to stay and can be a […]
Videos are now one of the main sources of information that everybody goes to. Most content today is provided via videos – whether it is news, infographics, or even any everyday information. As an essential part of society today, it is important to keep your business in line with video content as well; this is […]
Social media marketing is here to stay, and the fact that it keeps evolving makes it an even more powerful marketing tool. With business competition growing every day, business owners are looking for marketing techniques that help them adapt to new changes and developments in the market, and social media offers the right platform to […]
No matter what industry you’re in, or how big or small your business is, the path to success is almost always paved with a strong social media presence. How well your brand performs on social media is usually a pretty precise indicator for how well it will actually perform on the market. Investing time and […]
A successful B2B social media campaign does require a considerable amount of effort but if done properly, it reaps boundless results. There are many things that you can do to ensure your social media campaign stands out in a B2B world. Here are some tips that will help you to run a more efficient and […]
Social media can be a great way for businesses to interact with their customers and prospective customers. However, while this platform can be very beneficial in some cases, it can oftentimes take a turn for the worse as well. If your brand experiences negative comments that lead to a negative reputation, it can be hard […]
We can all likely think of a business or celebrity who has gotten into trouble for posting something thoughtless or inappropriate on a social media channel. In our modern business world where information can spread faster than the speed of light, it doesn’t take much for a business to falter because of their
Over the last decade, social media has changed nearly every aspect of our society from the way that we stay in touch with friends to the way we find a date. Perhaps just as importantly, social media has had a huge influence on the business world, and it has revolutionized marketing for small business owners. […]
Social media is the best venue for marketing today. Research shows that the average consumer uses social media an astonishing two hours a day. As marketers, you have to play that game, but it is a game that changes quickly. It’s also a game that you keep getting told is over: the algorithms have won, […]
In the fast paced world of online sales and marketing, social media has been playing a greater and greater role among our daily lives. If you’re trying to grow your business, social media seems to be the option of choice and it has been working wonders for people. So what are the best tools to […]
If you are a lawyer and you’re trying to grow your personal Twitter or your law firm’s Twitter account, then there are some strategies you can use to hone in on your demographic to get the right followers. So for example, if you’re a personal injury lawyer, when people are looking for an injury lawyer, […]
Social media has literally changed the way the world works. People are always connected. They can see what other people are doing and talking about, millions of people, frequently checking and looking at one place. It only makes sense that businesses soon caught on and started to utilise it for marketing. If your business is […]
Long before Snapchat went public, experts were warning that anyone who bought stock in the company would have no voting rights. Snapchat never hid this fact. When they released their IPO plans, they specifically outlined that most shareholders would not get to vote on company decisions. Yet, they still expected to raise $3 billion by […]
