Having a bad reputation on social media is worse than having no reputation at all, and the old adage that “all publicity is good publicity” really doesn’t hold true here. Social media is something of a strange animal – but if you can tame it and win its loyalty, social media will not only boost […]
New year, new you. Whether you’re just starting up your business’s Facebook page or looking to bolster engagement on an already established page, the New Year is the perfect time for some serious remodeling. Social media marketing (SMM) is growing in importance every day, so let’s make 2018 the year that your brand truly takes […]
Are you currently running a business and looking for ways to find new customers? If so, you should definitely get involved in social media marketing (SMM) as soon as possible. There is no doubt that social media can be very effective for pretty much any modern business. Nevertheless, there is a fine line between using […]
If you’re like many business professionals, you probably use LinkedIn for networking, job searching, talent hunting or searching for opportunities to form strategic partnerships. But are you sure your profile is enhancing — not detracting — from your online brand and marketing efforts? For example, do you have a suitable profile photo and reliable summary? […]
Are you starting a new business and need to promote your product or service? Or are you wanting to become a social media celebrity or influencer and need more people to follow you? Social media is now full of people whose talents, celebrity and income were found through social media, and now they can not […]
I was speaking to an old mentor the other day, who reminded me of something very important. He recently had to let go of employee that wasn’t meeting expectations. He didn’t go into much detail, but said: “Sometimes people don’t do things wrong, but focus on the wrong things.” I recently realized that this analogy […]
Social media platforms are great places to find your audience. However, you need to understand the tricks and best ways of locating your target audience on them. It can be quite overwhelming if you are not prepared to handle the dynamics of social media. Most particularly, just focus on the social media platforms that suit […]
Depending on the type of startup you have, its social media presence may only be a minor part of the business makeup. However, what you may not realize is that social media could be a worthy platform used to gain momentum that makes venture capitalists take notice. It Could Demonstrate How You Praise Free Speech […]
Social media is one of the most popular Internet inventions that has the potential to cause massive division. Many people find great success with it and others struggle to use it effectively and therefore avoid it at all costs. Regardless of how you feel about social media, it’s here to stay and can be a […]
Videos are now one of the main sources of information that everybody goes to. Most content today is provided via videos – whether it is news, infographics, or even any everyday information. As an essential part of society today, it is important to keep your business in line with video content as well; this is […]
Social media marketing is here to stay, and the fact that it keeps evolving makes it an even more powerful marketing tool. With business competition growing every day, business owners are looking for marketing techniques that help them adapt to new changes and developments in the market, and social media offers the right platform to […]
No matter what industry you’re in, or how big or small your business is, the path to success is almost always paved with a strong social media presence. How well your brand performs on social media is usually a pretty precise indicator for how well it will actually perform on the market. Investing time and […]
A successful B2B social media campaign does require a considerable amount of effort but if done properly, it reaps boundless results. There are many things that you can do to ensure your social media campaign stands out in a B2B world. Here are some tips that will help you to run a more efficient and […]
Social media can be a great way for businesses to interact with their customers and prospective customers. However, while this platform can be very beneficial in some cases, it can oftentimes take a turn for the worse as well. If your brand experiences negative comments that lead to a negative reputation, it can be hard […]
We can all likely think of a business or celebrity who has gotten into trouble for posting something thoughtless or inappropriate on a social media channel. In our modern business world where information can spread faster than the speed of light, it doesn’t take much for a business to falter because of their social media […]
Over the last decade, social media has changed nearly every aspect of our society from the way that we stay in touch with friends to the way we find a date. Perhaps just as importantly, social media has had a huge influence on the business world, and it has revolutionized marketing for small business owners. […]
