The growth of social media is becoming more evident as the years go by. Different social media sites are recording tremendous growth with more users signing up at speedy rates. Experts in the field predict that the boom will most likely not go anywhere anytime soon. Business people should not ignore this kind of social […]
For brands that want to market themselves to a wider audience, social media is part of their marketing strategy, especially platforms such as Instagram that allow you to reach bigger audiences. This leads to bigger audiences that give you more influence, and many brands want this influence because it leads to big business. When it […]
To make the most of your online marketing campaigns, your business needs to be a bit like an octopus with its legs sprawled out in every direction or like the roots of a large oak tree that explore every nook and cranny of surrounding terrain to take in the maximum amount of water and nutrients, […]
Don’t take this the wrong way, but your social media game could almost certainly use some work. No, you don’t have to quit your day job to manage your social media presence. Your work — likely the primary reason you’re trying to up your social media ante in the first place — is too important […]
Anything that changes the way that people use social media is going to change social media marketing. Based on that fact alone, it only makes sense that AI is going to have a big impact on online marketing. Keep reading to learn more. Chatbots Can Gain Information About Customers and Market Directly to Them More […]
If you’ve logged onto Facebook recently, you have probably noticed the influx of advertisements that seem to clutter your news feed. It seems like there are now more Facebook ads than ever before, and each ad appears to cater to your specific interests. For example, if you live in or near a large metropolitan area, […]
Blending social media and print campaigns is something that companies are increasingly needing to learn how to do successfully to stay current with the times. Big media has caught on with live tweeting during TV shows and multiple hashtags being shown on episodes of the reality TV show Survivor to encourage interaction and opinion sharing […]
There are more than 50 million businesses using a Business Page on Facebook, according to the social media giant. That’s a lot of competition. But before you begin to create a host of scheduled posts to go out at the top of each hour or spend your entire day online, you’re going to want to […]
Are you in need of a profile change? Read more to learn why you need a LinkedIn profile so that HR recruiters approach your profile and connect you to a job. Why Do I Need a LinkedIn Profile? Every professional that’s trying to improve or switch careers should have a LinkedIn profile. It makes your […]
Moving your business onwards and upwards is made easier when you know which digital marketing strategies to use. There’s a lot of noise out there and marketing to achieve sales can be expensive. The good news is, any business can take advantage of today’s technology-driven world to get started and build up an enviable presence […]
Having a bad reputation on social media is worse than having no reputation at all, and the old adage that “all publicity is good publicity” really doesn’t hold true here. Social media is something of a strange animal – but if you can tame it and win its loyalty, social media will not only boost […]
New year, new you. Whether you’re just starting up your business’s Facebook page or looking to bolster engagement on an already established page, the New Year is the perfect time for some serious remodeling. Social media marketing (SMM) is growing in importance every day, so let’s make 2018 the year that your brand truly takes […]
Are you currently running a business and looking for ways to find new customers? If so, you should definitely get involved in social media marketing (SMM) as soon as possible. There is no doubt that social media can be very effective for pretty much any modern business. Nevertheless, there is a fine line between using […]
If you’re like many business professionals, you probably use LinkedIn for networking, job searching, talent hunting or searching for opportunities to form strategic partnerships. But are you sure your profile is enhancing — not detracting — from your online brand and marketing efforts? For example, do you have a suitable profile photo and reliable summary? […]
Are you starting a new business and need to promote your product or service? Or are you wanting to become a social media celebrity or influencer and need more people to follow you? Social media is now full of people whose talents, celebrity and income were found through social media, and now they can not […]
I was speaking to an old mentor the other day, who reminded me of something very important. He recently had to let go of employee that wasn’t meeting expectations. He didn’t go into much detail, but said: “Sometimes people don’t do things wrong, but focus on the wrong things.” I recently realized that this analogy […]
