Top Ways Royalty-Free Music Can Improve Your Social Media

There are a lot of things to think about when it comes to running a successful social media account. You need to make sure that you are posting regularly, engaging with your followers, and using the right tools and strategies to improve your reach. One thing that you may not have considered is using music in your video posts.

Copyright-free music can be a great way to add some flavor to your social media accounts, and it can also help improve your results! In this article, we will discuss the top ways royalty-free music can enhance your social media campaigns and even video marketing.

How Can Music Help My Business?

The power of music is undeniable. It has the ability to change our moods, evoke emotions, and even influence our behavior. When used strategically, music can be a powerful tool to help businesses achieve their goals.

For example, music can affect how customers see your brand. In a study by A. North, D. Hargreaves, and J. McKendrick, the researchers found that music unconsciously played a part in how a customer judged the business. When modern, upbeat music was played, the participants were more likely to view the business as cool and fun. Conversely, the business was seen as dull and tired when the music was switched to slow rock music.

While this certainly applies to a brick-and-mortar business, it can also apply to any company’s social media campaign.

Think closely about the music you might use in a product launch video, in a short company biography, or even in a helpful how-to video that features your products or services. It’s all about setting the right tone and influencing your customers to have a positive perception of your brand.

Does Music Really Make Videos Better?

You may be wondering if adding background music to your videos will really make them better, and the answer is “yes!”

According to Hubspot, Tweets with videos get 10x more engagement on Twitter. Social media videos are only becoming more vital to your social media, so you need to find good music to accompany them. Music can help set the appropriate tone for your video, and it can also help engage viewers.

If you are using social media to promote a product or service, adding background music can make your videos more effective. Music can also help improve the overall quality of your videos. If you are using low-quality or copyrighted music, it can take away from your video and make it less effective.

Music from a reputable source is high-quality and can help make your videos look more professional.

Can Music Really Help With My Social Media Results?

Absolutely! Adding music to your social media posts can help improve your results in a number of ways.

First, using music can make your posts more engaging and exciting. This means that people are more likely to watch or listen to your content, which can lead to more engagement (likes, comments, shares, etc.).

Additionally, using music can help you reach a wider audience if you are optimizing your content for SEO. People who wouldn’t usually watch or listen to your content may be more likely to do so if they see that you are using good music.

Finally, using music can help improve the overall quality of your social media video. This can lead to more people taking you seriously and following you on other forms of social media.

Top Benefits of Using Royalty-Free Music Sites

There are many benefits of using music sites like Soundstripe, Premium Beat, and Epidemic Sound. First, these sites offer high-quality music. This means that you can use the music in your videos and posts without worrying about infringement.

Plus, these music sites provide a wide variety of genres and styles so that you can find the perfect music for your content.

Finally, using the best royalty-free music sites is a great way to support artists. By purchasing tracks from these sites, you are supporting the artists who create the music, all with the advantage of worry-free licensing.

Most websites add hundreds of new music tracks every month, and with unlimited licenses, you can quickly build a vast royalty-free music library of downloaded music tracks and even sound effects.

Some music sites even offer to stem audio files for when you only need one part of a song, such as the bass line or vocals. This gives you the opportunity to really get creative and have some fun with it.

Finally, a really great aspect is that your licenses never expire, even after your subscription ends. Once you’ve paid your fee and downloaded your tracks, you can use them forever! This allows you to build an impressive sound library and keep it right at your fingertips.

Avoiding Copyright and Licensing Issues

Fortunately, there’s no need to worry when you’re using a trusted, reputable music site. When you pay your yearly or monthly subscription fee, all the legal stuff is taken care of for you. There is no requirement to pay royalties because these companies pay the artists and copyright holders royalties on your behalf.

You’re left to use the music in your social media posts and videos without worrying about any legal issues. 🙂

Copyright law is complex, and it’s easy to make a mistake that could get you into hot water. When you use royalty-free music from legitimate sites like Soundstripe or Epidemic Sound, you can rest assured knowing that everything is above board and legal.

Find the Right Tone for Your Videos!

The great thing about music is that it’s easy to find the perfect tone for your videos. Whether you want something upbeat and energetic or slow and relaxing, there’s a song out there that will fit your needs. You can even search for music tracks by mood, genre, or instrument to narrow down your options.

If you’re not sure where to start, try browsing the top charts on a royalty-free music site. You can get an idea of what’s popular and see which music tracks are being used by other creators.

Once you find a few songs that suit your needs, you can download them and start using them in your social media posts and videos. Just be sure to match the tone of the music with the message you’re trying to convey in your posts!

Keep It Organized!

When you’ve started downloading music tracks you like, it’s extremely important to keep your stock music organized.

With so many songs available, it can be easy to get lost in the shuffle. One way to keep things tidy is by creating folders for each project you’re working on. That way, when you’re ready to add music to your social media post or video, you can easily find the perfect track without having to search through a ton of files.

Luckily, most royalty-free music sites offer organization tools to help you keep track of your downloaded tracks. For example, Soundstripe allows you to “favorite” the tracks you like so you can easily find them later.

Epidemic Sound has a similar function, allowing you to add tracks to your “library” of stock music. By taking advantage of these tools, you can save yourself a lot of time and hassle.

Use Search on Music Sites

It’s also worth noting that music sites allow you to search by genre, mood, duration, instrument, and more. So if you’re looking for a particular type of music track, you can easily find what you need without having to listen to everything. This is a huge time-saver, especially when you’re on a tight deadline.

How Can Music Help My Business?

The power of music is undeniable. It has the ability to change our moods, evoke emotions, and even influence our behavior. When used strategically, music can be a powerful tool to help businesses achieve their goals.

Mood-altering

For example, music can affect how customers see your brand. In a study by A. North, D. Hargreaves, and J. McKendrick, the researchers found that music unconsciously played a part in how a customer judged the business. When modern, upbeat music was played, the participants were more likely to view the business as cool and fun. Conversely, the business was seen as dull and tired when the music was switched to slow rock music.

While this certainly applies to a brick-and-mortar business, it can also apply to any company’s social media campaign. Think closely about the music you might use in a product launch video, in a short company biography, or even in a helpful how-to video that features your products or services. It’s all about setting the right tone and influencing your customers to have a positive perception of your brand.

The Bottom Line

There are many benefits to using royalty-free music sites. These sites offer high-quality royalty-free tracks that you can use in your online videos and posts without worrying about any infringement or legal issues. Additionally, these sites provide a wide variety of genres and styles, so you can find the perfect music for your content.

Finally, using royalty-free music sites is a fantastic way to support artists. By purchasing tracks from these sites, you are supporting the artists who create the music, all with the advantage of worry-free licensing.