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Facebook vs Instagram: Which Platform Is Better For Your Next Marketing Campaign?


There is no doubt that social media is an important part of your digital marketing strategy, but it can be difficult to narrow down with so many to choose from, which is best for your business. Your marketing budget isn’t big enough to hit them all.

Two of the biggest social media sites are Facebook and Instagram. We’ll examine the differences and similarities between these two sites, so you can decide when it comes to choosing between Facebook vs Instagram.

Don’t let another day go by without your ads and posts on one or both powerful social media sites.

Facebook Vs. Instagram: A Quick Look

Facebook is the oldest of the two media platforms with billions of subscribers. People post everything from thoughts of the day, their mood, videos, pictures, and more. They have different protocols for personal pages and business pages. People can use Facebook messenger to talk to each other, and it has a robust Pay Per Click and boosted post-paid advertising system.

Instagram is incredibly popular with millennials and has many of the same abilities as Facebook. People can communicate, post pictures and videos and is big with influencer marketing. It doesn’t have a gaming platform like Facebook and is more suited for mobile devices.

When people share pictures on Facebook, they tend to be haphazard and not professional. Instagram photos are often photoshopped and designed to look professionally taken.

Which Is Better for Engagement?

If you’re looking to reach the most people organically, i.e. without paying, then Instagram is the leader. It is known to have a much higher reach than non-boosted Facebook posts. The social media giant created Instagram shopping that makes engagement even higher, but this does cost money.

Facebook has shallow organic reach because of changes to the algorithm in recent years. Businesses can post, and hardly any followers will see it unless it’s boosted. A boosted post requires money to increase the reach to your existing followers and beyond.

When it comes to ads, Facebook’s ability to laser target audiences thanks to its data collection makes it the leader over Instagram. If you’re looking to attract a larger subset of people, then Facebook is the choice.

If you’re a brand that focuses on the younger generation and your products or services lend themselves well to photos and videos, then Instagram is a better choice. It’s the social media platform of choice for millennials and Gen Z.

A paid media strategist could provide the best information on these two sites.

Cost of Running Ads

The cost of pay per click advertising is a major factor for many businesses. When it comes to the average cost per click, Facebook is the overall leader as it has a larger subject matter and a higher rate of subscribers.

Instagram rates can be extremely low, but certain niches can see cost-per-click rates more than double the Facebook average. Still, given the love of the platform by younger generations, it might be worth the cost. The ultimate decider is how big of a budget do you have for these sites.

Smaller budgets might do better on Facebook because of targeting, but higher budgets can pay the higher cost per click rates of Instagram.

Choose the Social Media Platform for Your Business

When it comes to Facebook vs Instagram, the major decider is the audience and type of campaign. Facebook has a low organic reach, but higher subscribers and better targeting for ads. Instagram has higher engagement and is popular with younger people, but the ad system isn’t as robust as Facebook’s.

If you want to learn more about social media management and advertising, then please explore our site.

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