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Instagram Marketing For Local Business – 8 Steps To Success

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Instagram may have been originally created as a photo-sharing app for people to socialize, but today, it’s a success SMM platform. Businesses are using the platform to grow a network of followers, communicate to secure more customers and generate sales.

Currently, Instagram has over 600 million active users daily. Moreover, 90% of its users are checking at least one business and actively purchasing products on the platform. This figure is still growing, and the platform keeps expanding, which is great news for many local brands as it provides terrific growth opportunities for advertisers and entrepreneurs.

In addition to its continuous growth, Instagram is updating the app with some new features including Local Business Pages that startups can use to add information about their business, products/services they offer and build meaningful relationships with their audiences that lead to long-term success.

8 Instagram Marketing Tactics For Local Business

On the other hand, marketing on Instagram is easier said than done. Fret not, we’ve put together 11 techniques to help your local business get started and achieve success.

Create a Business Profile

Using a business profile gives your brand a more professional look and offer even more ways for your followers and prospects to get in touch with you and know more about the products/services your offer. Moreover, it allows you to access built-in insights to track your account performance, create Instagram ad campaigns and schedule your posts ahead of time.

Switching to a business account is pretty easy. Just go to the Account Settings and choose “Switch to Business Profile”. A Facebook page is needed to set up your Instagram Business profile. Add your contact information, and you’re good to go.

Create Your Content Plan

Posting regularly on Instagram is important to help build brand awareness and get your content out there. Having a content plan gives you the ability to visualize what your post will look like, and it also allows you to plan your feed well in advance.

You want to ensure your audience or followers consistently see you. However, when curating content, make sure it matches your brand and identifies with your target audience. Once you identified the type of content you want to share, it’s time to organize them.

This is where a content calendar comes into play. With a content calendar, you can schedule out pieces of content at the right time or day as well as implement a plan of action for your overall marketing approach.

Participate In The Community

Participating in an Instagram community is one of the best ways to gain trust from your followers or prospects, establish your reputation, create meaningful connections and boost engagement.

The best thing about IG is that the platform already had users who share content that is relevant to your niche and would love to be part of what you can offer to them. These people include influencers and other local brands like yours. Join these groups, interact with their content and be part of their conversations. Of course, always pay attention to your follower’s comments, posts and concerns.

Repost Local Content

Reposting other content shows you care about your community. In return, you are strengthening your reputation, and those content from local users that you will feature in your page will feel grateful and will look for ways to participate in your brand’s message. It’s a win-win!

However, when reposting other local content, it must be relevant to your brand, aligned with your brand voice and should be permitted by the original creator.

Stop Blanket Posting

In the social media world, there’s nothing duller than seeing an update from a business with similar content on different platforms. If you think repeating posting content will save you time and will still give you the result you need, think again. Blanket posting just makes your business less interesting and irrelevant. If you want your followers to continue following you and engaging in your content, you better keep them entertained.

Come up with fresh and unique content. If you are repurposing a material, do it strategically. If you’re sharing pictures, make varieties of it, post with a different graphic or tweak your content a bit.

Use Localized Hashtags

Hashtags are the next thing to consider when marketing your local business on Instagram. If you want to establish your brand on the market and reach your target audience, you have to focus on localized hashtags.

Localized hashtags allow your local targets to find your business and your post. So instead of using popular, generic hashtags on your photo’s caption, use the ones that have a specific location. To find the best-localized hashtags, research is the key. You want to look at suggested tags, hashtags that local ‘Grammers‘ are using and local accounts that repost images.

Geotag Your Post

Using location tags is how people find local companies. It makes stories and posts searchable. Like localized hashtags, they are crucial and can be a powerful strategy for local businesses. Furthermore, adding a geotag to your photo can boost your following, increase brand visibility and achieve as much reach as possible.

To further engage your audience through Geotagging, you must find where your customers are and see where they mention your brand. You can also promote your geotag or use geotag when running a contest.

Track & Measure Your Efforts

Whether you work with a specialist or handling your marketing on your own, measuring or tracking your Instagram marketing effectiveness must be taken seriously. You need to measure your marketing effort to analyze your ROI, make future decisions and create necessary changes.

Summary

An Instagram business account offers some analytics to make it easier for local businesses to track results. Some important factors that you need to consider when measuring success are follower growth, engagement rate, posting time and hashtag usage effectiveness and performance of individual posts. If you’re monitoring the process from start to finish, you’ll be able to see how successful your strategies are and become an influencer albeit by accident.

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