How to Widen Your Small Business’s Web Presence
Would you believe that over 40% of all small businesses don’t have a website?
Over 35% of them believe that their business is too small for a website, and if you fall into this category, you could never be more wrong. We live in a world where more shopping and business is done online than anywhere else, and as a small business owner, you need to be online, where a majority of your potential customers are.
With over 4 billion internet users and over 3 billion social media users, your business most definitely needs a web presence. Most of these users will look at your business website before making purchases, and some won’t trust your business at all if you don’t have a website.
So, how do you establish and grow your online web presence? In this post, we’ll guide you through everything you need to know about growing your internet presence and boosting your business to greater heights.
Build a Professional Business Website
This is, by far, one of the most critical steps you must take to grow your online web presence. This is one of the first places potential customers will look to find out more about your business. This is where you get to show your customers everything about your brand, what your company stands for, and show off the colors, videos, and images you want them to relate with.
You can use several great CMS platforms like WordPress and HubSpot, and you need a clear message about what your business is all about. You need an about us page, a contact page, and a blog section where you’ll provide your customers valuable and informative content about your industry.
Build a Working Email List
Building an email list is one of the most effective ways of widening your online web presence. An email list will give you the opportunity to interact and engage with your customers through newsletters and subscriptions on a daily, weekly, or monthly basis. To create an impressive email list, you need to provide valuable content to your customers so they’ll want to sign up for more.
You can also offer incentives that customers only receive when they sign up. Also, use social media platforms and calls to action, or CTA on your website to promote your newsletter.
Beyond that, use your content management system, and popups that will help you gather email addresses, or go for Getresponse and MailChimp to grow an extensive email list faster.
Master Search Engine Optimization
SEO is the epitome of online web presence, and with Google algorithms changing by the day, this is one of the best tactics you can use to grow your business online. Now, truth be told, SEO is not quite easy to master, especially when you’re busy with other matters involving your small business, so you can hire an SEO agency instead.
You see, SEO is categorized into two sections, which are onsite-SEO and off-site SEO. Onsite SEO is about content, keywords, internal and external links, and blog posts that match your target markets’ needs.
Off-site SEO is harder because it’s the technical aspect of the website, and it involves increasing loading speeds, URL structuring, and building backlinks.
Create Value for Your Customers
Your overall goal for starting your business is to make money, right? For potential customers to convert to sales, you need to provide them with the value they can’t get from your competition. Your content needs to be customer-centric, and one of the best ways to do this is to provide free, insightful, educational, and informative content.
How do you provide value to them? You start by listing all the pain points and motivations of your target market. Provide content that offers solutions to those problems.
Answer their questions, and help them get what they need, which should be the basis of your content strategy. Beyond that, you should offer your advice as an industry expert to come off as authoritative, which means more people will trust you and come back for more. Guest posting, responding to customer comments, and appearing on podcasts are some of the best ways to do this.
Create an Online Presence and Be Active Online
Social media is the one thing you should not ignore because it’s hands down one of the best places to build your web presence. With billions of active social media users, you would be missing out if you don’t capitalize on that and reach your target market.
Your social media presence will instil trust in your customers. If you make it a habit to interact with them, they will look for your business and services and transform into loyal customers.
It’s essential for you to develop relationships, not just with customers but with professionals in your industry as well. For instance, you could benefit from having relationships with podcasters and blog writers.
They could feature your business in their content. Forging these relationships could go a long way.
Figure out Where Your Audience Is
To widen your web presence, you need to reach where your target audience is likely to be. Depending on your kind of business, you may find that most of your customers are on Instagram and not Twitter. In this case, you should place more effort on Instagram.
Expanding Your Online Web Presence: Everything You Need to Know
To build a great online web presence, you need to take all these steps, after which you can be sure your business will have a chance to grow exponentially. Automate some of the processes to make your work easier. Also, hire professionals when you find that you can’t do some of the things, like digital marketing and SEO.
Now that you know what you need to know about growing your web presence, if you need to know more about social medial, digital marketing strategies, SEO secrets, and analytics, please check out our blog section. We have informative and valuable content that will help you expand your business.