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Your Guide to Paid Marketing During COVID-19

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Have you decided to get on the online business bandwagon, but are not sure how to get the word out to attract customers?

As would happen you’re not alone as getting found is a challenge most new businesses share.  So how do you reach as many targeted customers when you first open your doors to the public for the first time?  Don’t waste precious time sitting around waiting for customers to come to you.

Get to work on your marketing plan.  While this action is daunting in itself there is a lot of information to be found online on digital marketing strategies and how to get do a lot of what’s required to get found yourself.

Online Marketing

If you are not adept at marketing plans, or if you don’t feel like you should be doing it, you can always outsource to any of the top marketing companies and once you’ve found the find team that is the right fit for you and your venture you can get to work on what you too can do to assist in the marketing strategy and process.


Most people are still working from home or staying indoors just to be responsible and prevent COVID-19 from spreading and this is a big opportunity for you.

As we all spend more time with our phones, tablets, electronic devices and computers than ever before, whatever you to get your business noticed will be seen if you target your efforts to the right audience and where they are spending their time online.  For example, if your customers are on Facebook and so are you they are more likely than ever to see your advertising campaign.

Organic vs Paid

You have probably heard and read that organic marketing is always better than paid marketing; this is not strictly true.

As with any other marketing tool, organic is great if you have all the time in the world, but if your sole source of income depends on your recently-formed online company, then you must use any tool at your disposal, and that includes paid marketing.

However, ideally, you will have marketing strategies for both organic and paid campaigns.  Just choose your options wisely, and this is where professional, experienced marketing companies come in handy. Their marketing experts will walk you through what you can do to for organic result, for example, writing and sharing blog posts with your social media followers and they will help you design a successful paid marketing campaign.

Online vs Offline

Online marketing is always the better fit for businesses that are online i.e. eCommerce websites so choosing digital marketing as your preferred choice is the right decision.  There will be time later on for offline advertising campaigns.

Just so you know, online marketing is not about how many times you flash an advert, but the effectiveness and power of the message that you send with a single ad.

You need to keep in mind that there are several ad blockers out there that will neutralize your paid ads if they are annoying; good online ads, however, are not only seen but shared and commented on over and over again. This can even occur for several years way after the initial ad campaign is over!

When you are planning your marketing messages, don´t look at them like a proud parent; you should look at them as a potential customer that is having a bad day or one that has to decide between spending money on your product or something else.

If it is not good enough for every possible scenario, then it is not ready and has to go back into the proverbial oven.

Your adverts should always connect on some level with your audience, if you are not achieving that, you may not be able to get the results that you are looking for. Best of luck!

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