Charity Marketing: How to Grow a Nonprofit Using the Web
So, you’ve got a nonprofit organization and you want to get your name out there using internet marketing.
Well, online charity marketing isn’t much different than advertising on the web for any other brand or business. As long as you know where to post, and how to post, you should be able to grow your brand online rather quickly.
In this article, we’ll give you 6 helpful tips that you can use to take your online charity marketing efforts to the next level.
We’ll tell you what kind of content does the best, as well as other useful tricks, so you can let people all over the world know that your nonprofit exists!
Now then, let’s get started!
1. Create an Awesome Website
At the center of every internet marketing strategy is an awesome website.
In fact, your overall goal when marketing on the web should be to drive traffic to your website so users can learn all about your nonprofit in one place.
So, what exactly makes an awesome website in 2020? Well, you need to make sure your website is mobile-friendly, SEO-friendly, and easy to navigate.
Also, if you’re not the best at creating websites yourself, investing in a web designer is more than worth it.
Again, it’s the most important piece of the online marketing puzzle and the one area where you can’t afford to cut corners.
2. Start an Informative Blog
Once you have your website up and running, you need to attach a blog to it so you can start blogging ASAP.
This is a great way to inform users about your nonprofit and develop a brand identity while driving traffic to your website in the process.
The trick to blogging is to post quality content, and often, which of course is easier said than done.
But if you can manage to get your blog off the ground, you can drive consistent traffic to your site, giving you the exposure that you’re looking for.
3. Get Active on Social Media
Marketing on social media for small business owners and brands is all the rage right now, and for good reason.
With over 1 billion monthly users on Instagram alone, brands know that social media marketing is crucial to their success online.
Knowing how to make the most out of social media platforms does take a bit of practice, especially if you’re unfamiliar with them. Like blogging, it’s all about consistency, as well as quality of content, in order to find success.
Video content and images do well on most sites, so if you can, try to create and share those.
Infographics work especially well, and can even be used on your blog, as well as in email marketing, helping you stay efficient.
4. Master Local SEO
If your nonprofit organization thrives off of the support of your local community, you need to make sure that your community knows you exist.
Perhaps the best way to do just that is to master local SEO, allowing people nearby to find you easier using search engines like Google.
Speaking of Google, they offer two unique tools, Google My Business and Google Nonprofits, that can help you be seen by those in your community.
Both tools are free and easy to use, which is a huge plus, and a great place to start your local SEO efforts.
5. Listen to Your Audience
Whether it’s tweets, blog posts, or another type of content, once you start creating, you’ll quickly realize that some things do better than others.
And while everything isn’t about clicks, building off of your success is a good idea, especially at first.
So, if one tweet or blog post does better than others, create more like it. Listen to your audience and give them more of what they like and want.
Doing so will help you establish credibility faster, as well as grow your brand online, which is the overall goal here.
6. Invest in Video Content
We touched on this earlier, but people absolutely love to engage with media online.
And while pictures do well, video content is without a doubt the best type of content to create for online users in 2020.
Investing in video content, whether buying equipment or outsourcing the process entirely, is a great idea. Doing so will give you the best chance to reach your online marketing goals faster.
Not sure what kind of video content to make? Infomercials, whiteboard videos, and skits are the three most popular types of videos for nonprofits.
Whiteboard videos, in particular, are cheap and easy to do in-house, making them a great place to start if you’re new to producing video content.
Take Your Online Charity Marketing to the Next Level with These Tips
Well, there you have it! Those are 6 tips for online charity marketing!
So, if you have a nonprofit, and you’re looking to invest in online marketing this year, these ideas can help ensure that you have the success that you’re looking for!
Remember, your website is the centerpiece of your online marketing strategy. Everything is built around your site, with your main goal driving users to your site where they can learn more about your nonprofit.
Blogging and posting on social media websites is a great way to get your name out there and engage your audience in a fun and informative way.
Media content, like infographics and videos, is the best type of content to post on these platforms, along with traditional blog posts.
As long as you listen to your audience, and give them more of what they want, you should see your online brand start to grow in no time!
Looking for ways you can get the most out of the internet? Check out our blog!