If you’re trying to come up with ideas for video content – why not start with some of the types of videos that have a proven track record of attracting viewers? Some types of videos are clearly more popular than others, and looking at them could help you to come up with topics that really draw viewers in.
Out of the many types of video content out there, the three that have consistently been able to attract viewers are:
1. How-to guides and tutorials
It isn’t difficult to see why how-to guides and tutorials are able to attract viewers. Because these videos are structured around guiding people to perform certain actions or solve a particular problem, viewers find them useful and valuable.
Try to make sure your tutorial is presented effectively, and keep it short and focused. As far as possible you should ‘show’ each step being performed in the video, rather than simply leaning on the voiceover to describe it.
Instead of recording live video footage, you could use screen recording or use slideshow software to create the guide itself. For example if you want to create a slideshow you could try Movavi Slideshow Maker.
2. Live videos
Ever since social media platforms started to incorporate live videos into their feeds its popularity has surged. Not only are live videos able to reach more viewers, but viewers tend to watch them for longer periods of time than conventional videos as well.
Technically there are lots of different types of live videos you could choose to create, ranging from webinars to Q&A sessions, discussions panels, events, behind-the-scenes videos, and more.
Suffice to say you should be able to find some type of live video content to create that is relevant to the niche you’re in.
3. Expert interviews
One of the most classic types of content, expert interviews have a certain amount of built-in appeal – especially if the subject is well-known. The more viewers feel that the subject of the interview will be able to provide information, insights, and advice that they can’t get elsewhere – the more interesting the video will be.
Organizing, setting up and recording conventional interviews has always been tricky however, and in some cases can even cost a lot. As such you may want to consider an alternative that has steadily gained popularity: Use screen recording to capture the interview conducted via a video call.
At the end of the day regardless of the option that you choose, you need to be able to ask the right questions – and follow-up. The more the interview flows like a conversation, the more engaging it will be to viewers.
Rest assured each of these types of videos has a proven track record of being able to attract viewers, and will likely do the same for you. All you need to do is come up with ways you can create content around them, and you should have the makings of content that viewers are drawn to.