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4 Ways to Give Your Business the “Wow” Factor


In the United States, Oberlo reported that there are 30.7 million small businesses, so how do you get yours to stand out?

Your business needs to be unique and offer customers something special they won’t find with your competitors. You want to have the “wow” factor.

Not sure how to get that added edge? We’re here to help you with our top tips.

Outstanding Customer Service

At the forefront of any business should be the customers. Microsoft reported that 96% of consumers stated that client service is a critical factor when choosing the companies they are loyal to.

These are the people who buy and use your product, so you want them to keep coming back. If a person has a wonderful experience at a store or restaurant, they’re going to return.

Impress your customers by treating them the way you would want to be treated. Show them that they’re always right. Be sure always to exceed all expectations and come through on promises. You’ll soon grow a loyal following, and it’ll be hard for the competition to deter them.

Offer Top Products

It’s highly likely that your business is offering something similar to what’s already on the market. That’s fine, but make sure what you’re selling is of the best possible quality. If your products are above and beyond what everyone is selling, buyers have no reason to look elsewhere.

Why stop with what’s on the shelves? Once a person has made a purchase, wrap to impress. People don’t like to waste, but there are plenty of natural and recycled resources available to make whatever they just bought that little bit fancier.

If you’re not sure where to begin, you can find more information online regarding packaging techniques or places to order products from so you can skip on the hard work. Make sure you stamp your brand on whatever you use for some extra marketing.

Know What You’re Talking About

You need to prove that you’re knowledgeable. Customers love it at a restaurant when the waiter can tell them about every plate and drink on the menu. It shows that they’re passionate about their job and want to share it with the world.

Train your employees to do the same, and make sure they’re always there to give out all the information the client requires. Customers will be impressed and are more likely to recommend your company to others.

Keep Things Simple

Ok, we don’t mean cardboard box simple, but don’t try to do too much. When people see a lot going on, it can make it hard for them to focus on something in particular. Customers will also get bored quickly if there’s too much in their way.

Maintain your store or restaurant, so it’s neatly laid out with plenty of space, and your website easy to navigate. If clients can find what they’re after straight away, you’ll stand out, and they’ll be back.

The Bottom Line

When competing with other companies to provide the same products to consumers, your business needs to stand out to remain successful. Give them the “wow” factor by offering the top products along with excellent customer service.

Show them that you know what you’re talking about and keep things simple for them. By sticking to this advice, you’ll start to see more consumers who remain loyal and a boost in your business.

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