Marketing

SEO for Startup Businesses: 7 Reasons Why It’s Important

Last updated by

March 3, 2020

And yet, you may wonder how you can learn from the failure of previous startup attempts.

If you want to build your company from the ground up you need to take advantage of search engine optimization, also known as SEO.

Do want to know more about the importance of SEO for startup businesses? Check out the post below!

Table of Contents

1. Understand Your Customer Base

Every company needs to understand potential customers.

When you’re just starting out you’re not going to have much data on your customer base. Any opportunity to develop your knowledge of prospective customers should be embraced.

Putting together an SEO strategy involves keyword research. Doing your homework on the search terms your customers use can help you build up a profile of your average customer.

Are you new to SEO? You can learn more about how to get started with SEO with this great resource.

2. Drive More Web Traffic to Your Website

Up to 97 percent of people use search engines, especially Google. Therefore, you can be almost certain that your customers search for relevant search terms for your business.

When you improve your webpage’s position of SERPs (search engine results pages) you significantly increase your chance of more web traffic.

Users clicking through to your webpages aren’t necessarily going to be converted into customers. However, once they’re on your webpage, you have the chance to convert.

3. It Is Cost-Effective Marketing

Many startups cannot afford huge marketing budgets.

You want to invest your money wisely. The great thing about SEO is that it’s absolutely free to do.

The tools, such as Google Analytics don’t cost anything to set up. Sure, it’ll take you time and effort.

But, the benefits definitely outweigh the costs. You’ll never make a sounder investment of time than SEO.

4. Create Content Your Customer Wants

Many companies have blogs. But, how do you know your blog content appeals to your customer base?

With SEO, you’ll generate the customer data which gives you a better understanding of the type of content that your base wants.

This can make you a more effective promoter of your startup. It also stops you wasting your time creating content nobody wants to read.

5. Improves Trust

Building trust with your customer base is extremely important. People don’t want to engage with untrustworthy companies.

By improving your ranking on SERPs you can improve your reputation as a credible company. People consider high ranking websites are more legitimate.

6. Long-Term Investment

You may be able to enjoy the short term benefits of investing in online advertising. However, SEO organically generated traffic is a long-term investment.

7. Delivers Results for Your Startup

Do you want to develop your brand reputation? Are you eager to improve trust between your company and customers?

SEO is a reliable method of delivering the results you need to be a successful company.